Spring Festival Red Envelopes fly, netizens passion to ignite sales popularity double Harvest

March 6, more than 30 days of Weibo 2015 # Let the red Envelope fly # activity closes. 1.5 billion red envelopes completely detonated the enthusiasm of netizens, more than 1000 enterprises in micro-Bo send out 320 million red envelopes, so that micro-Bo become the best fans of Spring Festival platform. In the red Packet Feast, the company also gained popularity and sales of double harvest, participation in corporate fans growth of 40 million, noble Silk Day cat flagship store daily turnover Rose 16 times times.

Enterprise new fans more than 40 million high silk daily turnover rose 16 times times

Pay Treasure Purse, quick taxi, Four Seasons Mu song, Silk and Gado ranked in the top five of corporate red envelopes. Alipay Wallet issued 30 million red envelopes, the growth of its fans also reached 10 million, the brand exposure reached more than 4.2 billion times. The massive red envelopes also causes the enterprise related topic to cause the hot discussion. During the Four Seasons Mu song event issued 7.48 million red envelopes, #四季沐歌让红包飞 # Reading volume reached 300 million, the official micro-fan growth of 2.6 million. Noble Silk also issued 7.01 million red envelopes, related topics to read the volume of 100 million, and harvest 3.9 million new fans.

"Plug money" play to enable enterprises to better use the star effect to enhance visibility. Alipay, Gado, Skyworth and other enterprises in micro-Bo to the star "plug money." New play not only for enterprises to bring more attention, but also significantly led to the online mall's popularity and turnover. The first time to participate in the # Let the Red Envelope fly # of the Four Seasons Mu song, its jingdong flagship store February 13 attention volume increased 70 times times. In addition, noble silk in Valentine's Day to launch a special red envelope, its cat shop on the day the number of visitors increased 14 times times, the turnover of 16 times times the synchronized.

At the same time, this year to let the Red envelope Fly # also sent 270 million card coupons. "Cash + card" to further enhance the appeal of red envelopes to users, only quick taxi red envelopes to attract 5 million of users to Exchange card coupons. In order to continue the enthusiasm of netizens, Micro Bo will also be launched in the recent # Micro Bo Home Festival # Activities, the invitation to the first-line brand in micro-bo send the benefits of card coupons, further stimulate users in micro-Bo card coupons and consumption.

Star NET users to participate in, more than 500 million people crazy Rob Micro Bo red Envelopes

This year Weibo launched its first cash red envelope, boosting the impact of the campaign. During the event more than 520 million people in the micro-Bo Rob Red envelopes, 72 million lucky winners, micro-blog active users also once exceeded the 100 million mark. At the same time there are many "tyrants" generous spread of money. "Wayward elder brother" @ Chanfengrei New Year's Eve issued 1234567 yuan Big red envelopes, become this year the most red envelopes. In less than 7 minutes his red envelopes were robbed and emptied, setting a record of the efficiency of the microblog robbery. During the event, more than 500 celebrities gave their fans cash red envelopes on Weibo.

In addition to red envelopes and red envelopes, netizens can also give other people the red envelopes "plug money." Innovative play further stimulated the enthusiasm of the fans, during the event a total of 4.1 million netizens to idols, friends of red envelopes, the amount of money up to 12.69 million yuan, self-willed degree is not weaker than other tyrants. Among them, the user @ Medusa Dream gamma le ye accumulated "plug money" 140,000 yuan, become "rich wayward" representative. Popular superstar Fan Bingbing became a big winner with the people, more than 75,000 people on the micro-blog to her "money", in the number of money in the first stable.

Venezuelan netizens love to grab red envelopes as global influence improves

Rich play and huge red envelopes make netizens become the biggest beneficiaries. @ Night to rob 10627 yuan of cash red envelopes, become the most people to rob this year. Geographically, Guangdong, Zhejiang, Jiangsu, Beijing, Shandong Province, five provinces, users are most keen to rob red envelopes, and there are no lack of "red envelope Party", Venezuela, the United States and Australia are the largest number of overseas participation in the country, this data proves that the impact of micro-blogging is accelerating the spread of global markets

In addition, although 51.8% of the participants are men, female users are more motivated, and the number of red packets is 37.4% higher than that of male users. With the internet grew up with no accident to become the main force, accounted for the total number of participants 63.8%. From the constellation, Libra, Scorpio and Virgo are "favorite" constellations.

The red envelopes of the Spring Festival further consolidated the microblogging of the big event marketing platform value, more insiders pointed out that with the popularity of micro-blogging and the improvement of the function of the coupon platform, Micro Bo for the enterprise to provide a more complete and rich marketing tools, and is expected to produce more direct sales of the stimulus. This will further enhance the marketing value of Weibo.