Spring Rain Doctor Rui: Self-confidence, loneliness and hunger on the road to entrepreneurship

A few days ago, in the entrepreneurial State held the innovation of the Chinese Alumni Association activities, the founder of the spring Rain Doctor Rui shared 2011 years since the doctor on the line, he was looking for, change, looking for direction of three entrepreneurial lessons and experience. When building a team, we must avoid the problem of excessive commitment and inbreeding. In the financing process, entrepreneurs must be confident, not lying; As mobile app, in the commercialization process, the biggest value is not the flow, is the user, but do not overestimate the user's willingness to pay; Spring doctor insists on the user-oriented, mobile internet strategy. Rui concluded that the doctor's valuation is high, not because of good, but mobile medicine is particularly good in the industry, therefore, in the entrepreneurial road, not only to maintain self-confidence, but also to avoid the illusion of success, to maintain loneliness, to maintain the hunger for money and vanity. Here's what he's sharing: Today, I want to share a little entrepreneurial experience that I've learned in the past three years as a founder of the company. I have been positioning myself: the CEO is looking for someone, change, looking for directions, I have made some mistakes and lessons from these three areas. I am particularly fortunate to find someone who is particularly critical to finding partners. I found a brother who can cooperate for a lifetime, is my CTO, COO, these two people, a person is my hair small, I choose him a very important reason, is his knowledge structure and his character, and I have a huge contrast, another person is my CTO, he is my partner in NetEase, a special technical of the year. My partner and I really have a back-to-back relationship, and that's the back of my brother, and I don't care. In three years there will be some danger, I do not know his ability enough, but I trust them. I think partnership is a wonderful relationship in the world. One of the most important reasons why our company has developed more smoothly in three years is that I have found two very good partners. But when I first started looking for the core team, I made a huge mistake, that is, excessive commitment. I am an optimist, I am very optimistic about the speed of the development of the company, and I am proud that I entered the medical Internet field, I see other medical internet companies have a lot of fatal flaws, so my excessive commitment, not on the options, but the commitment to pay too much. The initial team, I brought more people from NetEase, I promised that you are earning a salary is about 70% in NetEase, after a year can be doubled, the result I did not do. The reason I didn't do it was not because there was no money, but because of the salary structure behind it, something I didn't expect. Therefore, when selling dreams, excessive commitment, may be to bury themselves a very large pit. Followed by inbreeding "problem. We are generally at the beginning of the formation of the team, said that people push people "is the best, and so far, my core team is still very strong, this is mainly an emotional accumulation." But then, about two years later, I found a huge problem: inbreeding. Inbreeding, through interpersonal relationships, mainly brings two problems, one is professional skills, and a second trait. We started the team too flavor, too ungrounded. The most important reason is the structure of the people in inbreeding. From the very beginning of the core team, to later developed into a leader, and then recruit, may like to be as meticulous as I people. I went on a detour for half a year. To give a small example, the operation of spring rain has been not good, because our real target users, in fact, is not high-end, or that we are a edge breakthrough products, but we do a lot of unreliable operations, the data also give us a lot of feedback, but has not been changed. One important reason is the problem of our team temperament. And the reason the team formed such temperament, in the way above, so erratic, one is his leader temperament caused, and this leader is our first relationship led to such a team. The advantage is that it will soon form a corporate culture, centripetal force. But if you say a cool Internet company, you should pull an S-shaped curve, there are two inflection points, one is from a higher marginal cost of the inflection point, into a relatively low marginal cost of the inflexion, and in this inflexion before, I feel that I must go to adjust the talent structure, this is a special core and deadly problem. Second, the change we began to commercialize this year, and the previous major change in the financing of the work, financing has two points of experience. The first mentality of the problem. I am in the late stage of NetEase has been close to many investment circle people, and I am whenever, so I think my mentality is OK, not afraid. But when I face investors, I still afraid, I have a gap in mentality. I need to say what he likes to hear, that's what I made when I was in the B round. But think about it, the investor's money is not his, you should not think I'm asking for his money, but I now is to give you a very important opportunity to earn money, I think this mentality must have. There is no one who is willing to give money to a jittery person, to a person who is unsure of his own affairs and his future, and I feel that this shift is a very, very big change. The second question is not to lie. Not lying is frankly, if you have a premium for this valuation, it must not be a premium for your lies. Lies can only bring about so-called mistrust and suspicion. I think that investors are a group of people who have a good view and aesthetic, how can he not understand, so it is particularly important not to lie. And even if it's the investment you're lying about, but you're going to the board, you can't keep this lie for life. Spring rain is currently in the stage of large-scale commercialization. There are some things in commercialization that can share some of my lessons. I think the first lesson is not to overestimate the user's willingness to pay. In this regard, I have been a particularly big lesson, is basically three years I made the stupidest mistake. This New Year's day, we are doing a user question and answer, found that a data is interesting, our customer satisfaction is 99.4%, and then we did a 400 sample user interview in Shanghai, the first question is whether you are willing to the platform forThe Doctor who is attending is paid, and the second is how much you are willing to pay. The interview gave me the result that 92% of our users were willing to pay. I don't believe in this data, so I randomly made 10 calls, I also smoked a sample of age and income samples of the phone, resulting in 10 phone calls, all the users told me willing to pay. So I was particularly confident, but when I received the membership fee, the problem was reduced from 30000 to 3000 during the one-month period. I'm going to make another 10 calls and only 5 people are still using our products. I changed a question, asked if you would like my platform for free? 10 people said I would like to platform for free, this is the case. Therefore, I have made a most stupid question, I think health care is a rigid demand, my user data gives me optimistic reflection, my user research group gave me the most solid report, I can pay users. But at the end of the day it was a big blow and I had to pay for the decision. We are still too eager, too bookish, no business feeling, or a pure Internet company, did not go to the market, today I particularly respect to do the traditional industry, I think a lot of places worthy of my study, but also my own knowledge of the structure of the problem. In addition, China's over-the-counter drug market is very large, and in this year on the internet opened, we have done a lot of small channels of testing, but also found a big problem, which gives me a great inspiration, but also to share with you. We did it in accordance with the traditional mode of electrical business, and then I realized that I couldn't make any money. The core problem is that we are a mobile app, and in app, our greatest value is not traffic, but users. There is flow, but you do not know this person thy, home address, consumption habits, business habits, all kinds of data do not know, and my value is that I have users, these users face is clear. I know his cell phone number, where he lives, questions I've asked on my platform, and I know where he has a healthy need. This business value is very important to me. Three, find direction to find the direction of three problems: strategy, strategy, tactics. Strategy is what direction to go, strategy is to choose what road, Tactics is how to go. I am particularly worried about my brothers and me, step by step right to death, therefore, strategically, our company strategy is particularly simple, it is particularly simple to say, the 1th is called user-oriented, the second is mobile internet. Strategic issues, we have a lot of thinking, including the market competition environment analysis, these big guys do a lot of analysis, set this strategy, therefore, today, strategic issues in the company is not discussed. The problem of strategy is the choice of road. I think we have a lot of lessons on the strategy, and what I just said is that the user pays is a typical strategy problem. Tactical issues, I said in the company is not counted, because I can guarantee that we do not step right to death, and my team to ensure that my conversion rate well. So in strategyThe issue is not discussed, the strategy issues will be reviewed every month, the tactical issue is not discussed above, the front-line people than I am stronger. I feel that the company's development has far exceeded my personal ability, I hold this company, every company will die in the hands of their founders, without exception. Entrepreneurial sentiment: Three years, I think there are more important three insights. The first is to remain confident. When I hesitate to sway, I look at my daily report, which is the only thing that makes me confident in the end. I think all the sources of confidence come from the user. The second is to remain alone. I have done more than 30 lectures outside this year, and the speech gave me a very big illusion that the illusion of success. I said I want to be a Chinese free doctor, low-cost medical treatment and cheap to buy medicine place, each of us is still far from do this, what is good. And a lot of things you have to carry on your own. But this is not a pressure, this loneliness is a very enjoyable for you. The third is to keep hungry. Because the industry is very good, a good easy to dry, a dry is easy to waste money, the company has not become their own, they eat their own dead. Therefore, I think to keep such a money and vanity of hunger, do not give yourself some indulgence imagination, do not give yourself money.