Start-up companies melee phone coupons: Low profitability industry shuffle start

If you want to find a segment of the industry, more than the threshold lower, more competitive, more weak profitability, then must not http://www.aliyun.com/zixun/aggregation/8356.html "> Mobile coupons mo."

Pudding concessions, Tintin concessions, Yue le discount, discount line coupons ... In the past few months, with coupons as the main business start-up companies up to dozens of. At the same time, the figure of large companies also often flashed among them, Baidu, Tencent, NetEase, the public comments and other companies through different ways in their own products implanted coupons business.

But is a coupon really a good business? How profitable is it? Where is its future?

Very low income across the industry

"The income of electronic coupons is very low across the industry." "Pudding Mobile CEO Lei told Sina Technology, too many companies are entering the coupon industry, businesses are facing many channels, but the pattern is almost identical." ”

The pudding movement was founded in November 2010 and is one of the earliest companies to enter the coupon market. Lei said, the channel overflow and without the accurate and effective billing method, the merchant certainly does not want to pay. "Businesses want to pay a share of the money to get a return, that is, pay by effect, but not yet." ”

He revealed that a handful of business-paid coupons are now billed as CPM, which means thousands of people display costs, similar to the banner display ads on information sites. "Before the public reviews have tried this way of charging, but later found it more and more difficult to go down." Businesses do not want to pay for the effect first. ”

The most Amoy founder Chen also believes that coupons are not a good direction. "The strength of the discount is not enough, the price is not as good as group buying, and the key is when users need concessions when not find a discount." "He said," discounted goods are people do not want to buy, or sell not move, really good goods will not be discounted. "

Now that Chen has almost given up the coupon business, turn to entertainment tools to "sing it."

Tintin founder Longjiang is the first group of entrepreneurs to enter the discount volume industry, he does not agree with Chen's point of view. In Longjiang's view, the user demand for coupons is widespread, and coupons are not a new industry, has existed for many years, but previously through advertising, newspapers, magazines as a distribution channel, and now changed into a mobile phone.

"In the past 100 years, no company has grown up as a public company because of coupons, but we can't afford to look down on the industry." "Longjiang said that the coupon model is difficult because the use of convenience is not resolved, now have a smartphone, easy to use, the user's base can be very large."

"Coupons Meet the needs of people taking advantage of the demand, but also meet the needs of merchants to attract consumers." How can you say there's no future for such a good thing? Longjiang explained that the biggest bottleneck now is that the industry has not formed an effective closed-loop, there is no effective way to get through the business channels to solve coupons to verify the billing problem.

Shuffle start, competition who can first through the merchant

In Longjiang's view, the mobile coupon industry is still at a very early stage, but this stage insurmountable. "Dangdang (micro-blog) at the beginning of the red, online banking payment problem has not been completely resolved, but you can not do without e-commerce, must be done first and then slowly wait to pay the question 1.1 points to solve." ”

Longjiang that the next phone coupon industry will enter the stage of the big shuffle, "the real revolution will soon begin." He revealed that Tintin will be online in the second half of a complete set of verification billing solutions, and fully spread to the business. "We are well aware of the impending change and are well prepared, which is why we were able to get tens of millions of dollars in investment this April." ”

The same is done by making coupons, Longjiang's rival pudding-moving approach is extending to the field of electronic vouchers.

"Coupons are just a breach of our electronic credentials, the future in addition to coupons we will do other forms of electronic vouchers, such as movie tickets, scenic tickets and so on." "Pudding CEO Lei said that the electronic voucher and the offline merchant's marketing means the combination point is very rich, the market is huge, but the key point question is the accurate, the security statistics."

Lei said that in the past 10 years, the electronic voucher industry a very successful case is the electronic ticket. Airports, cinemas, where the infrastructure is generally good, it is very easy to implement electronic vouchers.

"What is missing is the last node of O2O-How the business is getting through, which is what the pudding is focused on doing." According to Lei, they will provide the offline merchant with terminal equipment to solve the problem of verification, the specific plan will be launched next month.

Another coupon provider Grand cut off the path of the offer is a combination with the payment scheme. Grand Cut Guest CEO Song said that the method of providing dedicated terminal equipment is not good enough, the better solution is to change the general equipment, which can reduce the cost of switching equipment.

He disclosed that the development direction of the customer discount is with "Grand Sheng integration, while the payment is being verified and billed, the specific solution will soon be launched".