Start-up company Backtype evaluate Twitter user interaction value

Beijing time May 6 morning news, according to the U.S. Science and Technology blog Mashable reported that social networking site analysis Platform Backtype will launch a new product named Backtweets Pro, designed to help businesses and publishers assess the value of interactive activities on social networking sites. The Backtweets Pro service, which charges 100 dollars a month, will report on the performance of Twitter account holders. Backtype said the company could get more Twitter data than any competitor. Backtweets Pro provides data on all of the Twitter messages that have been published over the past year and on all the links that have been shared by Twitter over the past two years.　　The service database has a total of more than 30 billion Twitter messages. Backtweets Pro offers macro microscopic insights into Twitter activities, including data on Twitter messages, forwarding messages, followers, and more. It might even recommend the best time to post a Twitter message or forward a message to produce the biggest response.　　The tool also includes search and advanced search capabilities for keyword performance analysis. Users can also log on to Google, establish a connection with their Google Analytics account, and turn the activities on Twitter into web traffic.　　The Backtweets Pro Enterprise Edition also provides support for multiple Twitter accounts, additional analysis, and integration with other Web site traffic analysis products such as omniture. "Backtweets is the only product that can solve the marketing problems of Twitter platform and the only one that helps brands, organizations, and Christopher Gorda," said Christopher Golda, founder of Backtype. Publishers learn how to translate their Twitter interactions into products that flow, sales, and other important performance indicators of interest to them. Gerda said Backtweets Pro services were able to survive in a competitive market for two main reasons: measuring real-world activity on Twitter, helping businesses and publishers understand the impact of this interaction. "People are paying more and more attention to social media, and we're converting interactive activities into concrete data and converting it into something that the chief Marketing Officer (CMO) can really understand," he said. We can assess the true value of this activity. "Backtype's services initially help users find, track, and share comments on blogs so they can search by keyword and link, essentially Google Alerts's social version." (Yong-Hung)