Starters need to pay attention to ten errors

Entrepreneurs first venture is not a simple matter, because at least three business start-up: the first is the capital off, at least you have to start the company's funds; the second is the relationship, you have to balance a variety of Social relations ability; the third is the psychological barrier, you have to have the ability to withstand the hardships of entrepreneurship. As far as the entrepreneur's psychology is concerned, it should be said that it is quite complex, may be afraid of losing money, may also want to work hard to make money, may want to eat a fat one, and may want to start with a high starting point to run the company, Want to make a company to the image ... Milou said: "attitude determines your everything," in fact, this phrase seems to be more appropriate for entrepreneurs, it is also the first time the entrepreneurial mentality of the boss led to a lot Business owners in the process of business management into the unknown errors, so greatly reduced the success rate of initial business. According to relevant statistical data, the success rate of starting a business in China is actually less than 5%, which is definitely lower than that of western developed countries. Of course, some problems may seem simple and elementary. However, entrepreneurs are often "ignorant of the true nature of Lushan Mountain and are only born in this mountain". Therefore, they can not make decisive and scientific decisions and thus delaying the development of their enterprises. Therefore, it is necessary to summarize and analyze the misunderstandings of the initial entrepreneurship of the employer, so that the entrepreneurs can grasp the factors of success and embark on the path of wealth as soon as possible.

Misunderstanding one: excessive emphasis on procedures and standards

1, the performance of symptoms

● Lots of departments, small division of labor, people floating in things;

● rules and regulations are too strict and too harsh, or even contrary to laws and regulations;

Business procedures are too complicated and cumbersome, there are many unnecessary intermediate business processes.

2, prescription tips

For an enterprise, the basic work is essential, including the organization, rules and regulations, measurement standards, business processes and so on. If the rules and regulations establish and improve, will undoubtedly play the role of strengthening business management. What needs to be emphasized is that a newly established enterprise may adhere to the principle of "fit is the best" for its basic work. Therefore, the recommendations are as follows:

● For organizations, as long as there are no management leaks and other management loopholes, things can be done, but due to set up posts and not due to people set up posts, pay attention to the relevance of the staff in charge of the affairs;

● For rules and regulations, to ensure that motivate and constrain the role of staff. Restricting employees, we must resolutely implement the relevant laws and regulations, to be law-based, in order to protect the enthusiasm of employees, while to abandon the "fine" to deter employees thinking, because the early cohesion of the enterprise is essential, and can even say Is a kind of productivity

● The business process should be clear and simplified. Do not think that the report is more than a report. It is good for the enterprise management to be more than the account. Otherwise, even if the employees are in complicated procedures, it is easy for the business leaders to grasp the production and operation situation and even affect the decision-making.

Misunderstanding 2: excessive pursuit of product perfection

1, the performance of symptoms

● In pursuit of the best product quality, improve the quality of raw and auxiliary materials, so that product costs increase;

● Regardless of market capacity and potential, target customers in high-end products and be out of touch with the market.

● Low-grade products high-end packaging, "content" and "form" is not uniform.

2, prescription tips

● It may be that for most tangible products, material costs are at the heart of product costs. Quality is also a cost, high quality cost, the development of the market is likely to play the opposite role. The best way is to market from the perspective of pricing, and then come back to study the cost, and then choose the cost of raw materials;

● The product should be relative to the target customer group, and the target customer's consumption psychology, spending power and consumption pattern should be considered to determine the best marketable product;

● Products and packaging to match, the core product and additional products (products) to a high degree of unity, the attention is not "hanging out", only gorgeous appearance without substance ultimately difficult to impress consumers.

Misunderstanding three: addicted to the pursuit of high profits

1, the performance of symptoms

● The industry is measured by the profitability of high-margin industries;

Price from the market, the price is high, there is no market price;

● You can not flexibly adjust prices according to market changes and blindly seek big profits.

2, prescription tips

Having just started a business and building confidence in yourself and your employees is the key, the first pot of gold is crucial to the boss himself or to his staff, and a good start is half done. Suggest bosses do not just see the immediate profit, image, brand, market share seems more important. Therefore, we suggest the following:

● When all industries are mature, there will be an average profit. Prior to this, each industry has its own profit points, such as real estate up to 15% -40%, the retail industry can reach 10% -25%, and therefore should not be the profit rate of other industries as a target to determine the profit margin in accordance with;

● Market will punish those who do not respect the laws of the market price of the enterprise, there is no product can not be sold, only the price can not be sold;

● Competition will make the price of the enterprise tend to be more acceptable to the majority of consumers, so it does not move the city, only a dead end.

Misunderstanding four: entrepreneurship halfway

1, the performance of symptoms

● Difficult to start a business, make a decision to dissolve the company;

● Abandonment of start-ups due to other businesses involved, so that the start-up halfway die.

2, prescription tips

● In the process of starting an undertaking, it is inevitable to have a climbing stage. Mental state, perseverance and perseverance are of utmost importance. Like a product, an enterprise must have a process of growth, maturity and recession. Therefore, if it persists in a difficult time, it may be the other side of victory.

● It is recommended that start-ups want to distinguish their main businesses and sideline businesses. Do not operate multiple projects for the first time, otherwise it will be difficult to concentrate on "annihilation." Shi Yuzhu in this regard is an excellent planner, melatonin globrand.com successful operation with its use of "concentrated superior forces" strategy inseparable.

Myth # 5: Doing non-ability items

1, the performance of symptoms

● fund-based but non-operating capital-intensive enterprises;

● No core technology but want to follow the trend in the market, chasing other businesses;

● launched the government laws and regulations expressly prohibited or prohibited business projects.

2, prescription tips

● Doing business can not engage in "Great Leap Forward", nor can it engage in "exaggeration", let alone learn what "can not be done but can only be expected". In the financing capacity, how much ability to do many things;

● Technically blindly follow the trend is very dangerous, because competitors may have patents, trademarks and other intellectual property aspects

Protection, counterfeit and follow the trend may have to get into lawsuits, and even "lost his wife have a discount soldier";

● Venture to consider the policy risks, no company has the ability to change the relevant laws and regulations of the country. Therefore, the country

The private sector has been defined by the home sector.

Myth # 6: Put hope on professional managers

1, the performance of symptoms

● The boss completely decentralized, too few questions about his career;

● Pay attention to qualifications and history of professional managers, ignoring the combination of professional managers and enterprises;

● Neglect the incentive and restriction mechanism for professional managers, especially the performance evaluation.

2, prescription tips

Advocating the separation of ownership and management rights, but the relationship between owners and operators should be streamlined, that is, to establish the restraint and incentive mechanism. In most cases, the entrepreneur undertakes the business is familiar with their own business or has been modeled business projects (such as franchising), and professional managers may not have enough knowledge of the industry or project, despite Professional managers of higher overall quality. In addition, the professional manager of the operation of the business may be too much emphasis on formalization, standardization, institutionalization, and then in the process of business management emerges eagerly for the psychology. You know, this is not necessarily suitable for growing businesses, may make two-way business and professional managers do not adapt, that is, business management in the process of contradictions, is not conducive to business development. The above symptoms, suggestions are as follows:

● Straighten out the responsibilities, rights and interests of decision-making and executive levels, and perform their duties in a scientific manner.

● It is a prerequisite for cooperation to let professional managers integrate with enterprises, integrate with cultures and integrate with employees.

● Use performance to speak, you can see less process, see more results, as long as the professional manager's operation is legal and reasonable.

Misunderstanding seven: cronyism and exclusion "outsider"

1, the performance of symptoms

● Entrepreneurs arrange their relatives in important positions (such as finance);

● listen to the relatives of the admonition, partial deviance relatives;

● Cynicism, supervision of other staff work;

● relatives in the enterprise do whatever they want, acting in battle;

● couple duet, where should be combined, regardless of primary and secondary.

2, prescription tips

Many private enterprises in the entrepreneurial process has a specific stage, that is, the family stage. It should be acknowledged that many enterprises in the initial stage of operation, subject to the constraints of the economic strength of the enterprise, the working environment, it is difficult to attract some talents to join, so the family business has its own objective factors. Of course, there are also subjective factors, such as business owners that family members reliable, trustworthy and so on. You know, family business management is a problem, especially in the future even bigger business is a problem that will lead to business family "veterans" resettlement issues. So how to deal with the above symptoms?

● Germany-based, the amount of use, to family workers and employees outside the family with equal opportunities for competition and appointment;

● To know "and listen to the Ming, the partial letter is dark." "Sui Yan" can not be used as the basis for assessment of staff, character and performance is the assessment of indicators;

● There should be a hierarchy of management, but it does not exclude the mutual supervision of employees. However, treating relatives as "clairvoyant" and "downwind" is not appropriate enough, sometimes misleading good people;

● Within family-owned enterprises, family members can not "regard small but not small as evil," otherwise, the "rules" set by the enterprises will be broken and enterprises will be easily scattered.

● It is normal for husband and wife to start a joint venture, but they also need to divide their responsibilities. Otherwise, it is difficult to make a decision when making a decision. Between the husband and wife but also to those who, under the almighty, do their own good job.

Misunderstanding eight: to make the market attack on all sides

1, the performance of symptoms

● companies do not have the main product, product line is too wide, too deep, the product fully listed;

● Products fully enter the national market, such as through the establishment of sub-agencies or select distributors;

● Advertising everywhere, a game of chess across the country.

2, prescription tips

● any successful business should have its flagship product (or fist product), the market for this product is good and

And the main source of corporate profits. If compared with competitors to product categories, so that enterprises in the market will lose the focus, or even market share;

● Select the key areas for trial marketing, such as melatonin and gold partner, to be fully promoted after the successful trial sales, so as to reduce the risk of entering the market and reduce the risk of funds and personnel, which also lays a foundation for adjusting the later sales strategy;

● The effectiveness media varies across regions in the country, and factors such as consumer habits (including consumer psychology, consumer characteristics), purchasing power and market environment are also different. Therefore, a differentiated regional marketing strategy should be adopted rather than the national Up and down a game of chess.

Misunderstanding nine: into the unfamiliar field of industry

1, the performance of symptoms

● business is not to follow the market but followed the thick profit industry go;

● Develop with friends or other partners the unfamiliar market areas;

● Blindly launch multiple projects at the same time, including industries you are unfamiliar with.

2, prescription tips

Business does not understand does not do, this is a law. Although the industry has some commonalities, but each industry has its depth, the depth of the depth of the enterprise into the industry (key) threshold. Do not understand will bring blind and impetuous, so that the management of superficial and generalization. For the above symptoms, tips are as follows:

● Each industry's profits have their own stages, because the monopoly will be broken in a regulated market environment, full of competition, and competition will promote the formation of the final average profits of various industries. Therefore, we should follow the market, rather than follow the profit go, not to mention entrepreneurs are not familiar with every lucrative industry;

● Do not blindly cooperate with your friends because once you have your own economic interests involved, there will be conflicts of interest distribution or differences in management and administration. In this case, "do not understand" means "loss";

● Focus on one thing, this is the law of success. Start with their own familiar industries, this is more conducive to the original accumulation of capital, so that is more conducive to business development.

Misunderstanding ten: do not create opportunities to wait for the opportunity

1, the performance of symptoms

● pre-preparation for the enterprise too long, always feel that the time is not ripe, not to undertake business;

● In front of the market used to hold wandering wait and see, slow decision-making speed;

● lack of initiative in the development of the market, often passive response to market changes;

● re-production and light marketing and product development, business management center of gravity imbalance.

2, prescription tips

There was a saying in the past: "There are conditions to go up, no conditions to create conditions should be on", entrepreneurs should be fully "chew" about this sentence. Many enterprises are perfect while starting a business, while improving the development side, and finally the corporate image and brand effect have been formed. For the above symptoms, suggestions are as follows:

● The opportunity to wait for people, you can try to explore, wrong, fear is insignificant;

● The rapidly changing market situation requires that entrepreneurs make decisive decisions and respond promptly;

● The market belongs to open up, the market has capacity, but it is relative capacity. Which company has initiative and which company has more chance to gain more market share;

Instead of "spinning" (lightly developing, marketing, and remanufacturing), companies should "dumbbell-shaped" (focusing on research and development and marketing) to capture the market and technological advances that are two of the keys to business success.

Entrepreneurship needs passion, but passion is not equal to emotions, does not mean acting by feeling, but not lost in overconfidence. We advocate rational entrepreneurship, respect for the law, respect for the market, this is the most fundamental starting point.