Starting guide for Internet start-up companies

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Preface: The Internet of the surging of business tide, every day, have a lot of personal myth birth. For example, 01-04 years of personal IDC hot, how many friends tell me, 100M how much money ah, today and do a few customers, how many million this year, the server is not enough? At ease, add a hard drive on the line, fame if the stink of a change of name to do, two words: money.

03-05 years of SMS ringtones and servers, old Ding ran to tell me, dude, don't read, come out to do it, play a good one months to buy a car ah.

05-06 years of Google AdSense, I was fortunate to play a monthly income of 20,000, not a few months was Baidu K station, GG Income plummeted, and then did not do it, also no longer want to do, tired.

Last year and this year a variety of consumer boom, personal overseas IDC craze. Don't repeat it. 05 06, I still posted a post about the way to the flow of water to Baidu. Money was really good at the time. From Baidu to tinker with traffic, hanging adsense advertising, is the most common way.

It was a collection of light votes. It's not like using Western Union now. At that time, it was so easy to make money that I regretted that I missed many opportunities, especially the wave of the ringtone. It is strange that the vanguard of these waves, I only see their lives improved in the short term, and then gradually disappeared, asked their recent situation, only shook his head and sigh. Life is not good, do too many people, no profit. This habit is not only common webmaster have, and many I know the old webmaster also have, such as im286.com fish, 04 when the real estate network is still doing the local real estate network, digging information waxinxi.cn site, of course, it is difficult to imagine.

I believe many of our friends here have experienced a similar period of successful profit, but unfortunately, this kind of profit is often short-lived. The profit of the internet is a wave of rushing, when you catch up with a chance, many personal stationmaster did not realize the accumulation of original capital to usher in the upsurge of other people's armies, profits fell sharply, business more and more difficult to do, so had to complain about doing too many people, low profits, to identify new projects. Until the next wave of opportunity to come to a hasty awakening, began to study slowly, finally oneself finally entered the field, but when the knowledgeable, this wave of opportunities early, the army are flocking to the industry, so that the industry becomes unprofitable. This kind of history repeats itself, always circulates in most stationmaster. Well。 So a few have passed the stage I'm about to tell.

Why the company?

(1) The individual ability is limited, the formation team can make up the individual ability Short board, strengthens the division of Labor achieves the higher overall ability.

(2) The personal financial resources are limited, when the opportunity arrives, often lacks the fund to become the Spectator, the corporation is advantageous to the enterprise in front of the opportunity more convenient financing. Division I has two times financing 500,000, although not much, but there are some experience. If you have any questions, I will say it carefully.

(3) Personal work and enthusiasm is limited, the company is a stable way to stabilize the team.

This diagram is my summary of the establishment of a company's several premises. Money is considered, because with the project and team strength, the money is not difficult to melt. And the reality is, we are two times financing is relatively easy. The amount is not large, both are 500,000. Focus on the team. Before the company, you need a profitable project, or a project that is expected to be profitable, which is the 1th of the following icon (the entrepreneurial impulse based on personal ability). )。

If there is no personal ability, and executable projects, simple entrepreneurship, the results are often thankless, it is best to have the actual profit of the project again entrepreneurial, for example, most of the webmaster most familiar with AdSense. We assume that there is still huge investment in AdSense business opportunities, this time to look for this project, began to carry out task segmentation, the original personal task, divided into a team of detailed division of labor to perform, cutting into such as: early: Site editing system, network accumulation of public relations, and so on. --In the late: Website management and update Department, website promotion department, advertising department, etc. Each department, do a detailed division of labor, such a goal, not only to strengthen personal business, more importantly, division of labor, we are not very clear about other departments business, do not worry about their own.

2. Materialized.

I believe that the manifestation of the company is not what most bosses in the group have done. The company's business direction should be manifested as far as possible, the Internet is virtual and open, the defect is the customer and profit channel instability, such as you do a nationwide female network, rely on an advertising revenue, you to the entity to sell what things, how to sell??

and the real business compared to the Internet more stable, if a network to achieve the local entity, expand a large number of local customers, then his industry position is difficult to shake. For example, you do a local building materials network, do not look at the flow of small, careful collation of information, to the professional market pull cooperation, do a good job offline promotion, you will have the opportunity to do large-scale group purchase, such examples, you can see the Hefei group buying million.

Network based on pure network companies, often Chengye, Xiao. It's difficult to make a long profit. So if you want to do your business for a long time, you need to build a company team to expand your offline activity capabilities. Speaking of which, we understand the purpose of "to be a company". No company team, you are a website, run business, is very hard, and often thankless.

Two points accompanying the instructions. Corporate philosophy and personal communication skills are important, you need not only your own business philosophy, but also your own corporate philosophy to motivate your own employees to know that they are doing a great job and to make him fall in love with his work.

Three. How do I register for a company? Is it possible that I have a team that can be improved to form a company? The answer is No.

1. The project starts in the company first, does not necessarily have to register the company first, waits for you first to form the good team, the operation for a while, to see actually the profit, in registers also not late.

This is not for the provincial company registered money, in fact, the money will also be out sooner or later, just the company once registered, is for the actual needs of the birth, here said the actual needs of what? The first is the invoice.

2. In terms of expenditure, the costs ranged from one to 35,000, depending on how much your registered capital is. Division I is 500,000 registered capital, not cushion the situation spent 3600, including the City Advertising industry association member fees 600.

Wait, I flipped the email before. Today is a rough fix for the company registration process.

First prepare the Company Name Inquiry Application form, through the audit, obtain the registration application form. Then find a proxy registration, the total Agent 2900+800, where the cost of the agent is 980, another agent to 1000 of the cost of verification, advertising industry application fee 800.

I do not know how the situation in other places, Yiwu here, the first year there is no tax to pay. The second year began to pay taxes, the amount is quite heavy drop. Because the accountant tells me, the second year book Best not to do the loss.

So it's good to be a registered company later. Come back when you need the invoice.

3. Stock rights must be firmly controlled in the hands of the start-up companies to leave more, casually give shares bad. This one. The water is very deep. Interested can be said carefully.

The start-up phase of the company, there is bound to be a lot of the inferior and unstable, leaving is expected, so at the beginning of the casual to stock is certainly not.

Registration as far as possible is a limited liability company, not a partnership, because our webmaster generally compared to the management, registration Limited, in the company loss, can effectively evade your personal risk. Of course, this is just a case of accident prevention. Our company was registered one months ago to attend the fair. Pelting dead busy. Because it is a new company, also encountered a lot of cheats. I have written a summary post, post it for everyone to see.

1. The first week of the company's opening, it was called telecommunications, to send this service to send the service, the main thing is to write the company phone to the yellow pages and other useless things, began I thought free, said, the last person says, please pay 798. N calls over, refused n times, annoying.

2. Then someone called the business, to allot of legal study materials, hundreds of.

Of course this is false, are in Shenzhen and Ningbo, the 2 places a few of the crooks in the. The tone of the liar is extremely good, first call to fake said the trade and Industry Bureau Section section chief, recently on top of the document, request to the enterprise to popularize legal knowledge, please buy what information so, because the company registered early do homework, a few common cheats a little summary, this directly hang off. The result is not a few minutes, to a another false said that a section chief of the, tone tough, we said, "Do not buy, this is not to add to the burden of enterprises," the gentleman directly to coax "What do you mean?", NND, hang off.

3. The procurement of swindlers, is generally Henan Zhengzhou is doing there.

One day sent a courier information. Company Name: Hunan So-and-So technology Co., Ltd. To be honest, the plant and documents in their data are as good as PS. I was a bit confused, I remember our company did not contact the company when we attended the Yiwu fair.

Because we are to do the fine determination to marketing companies, domestic and American almost all registered enterprises here we are very comprehensive, into the database, as of the end of last year's records, the domestic enterprise database does not have the record of the company, in other words, at least the end of last year did not this company.

Company Name: Hunan So-and-So technology Co., Ltd.

Place: Yiyang

Products: Certain High-tech nano-grain

Express content is to send their products to our regional agent right. It is estimated that someone will come to the door in a few days. The people on the door said they heard that we are the local agent of this new product, want to buy, so if we have been in the trap, go to cargo, cargo, after the procurement of people there early. That's how they sell rubbish. Summary, if you're not doing this line, should not go to the hands of the industry's ramming business, the sky will not fall pie, not familiar with the field generally just beginning to pay tuition fee stage, hope to do a single oneself do not understand the products, ramming his hand to a large amount of money, this possibility is very small.

Walk through the start-up stage of the company. Is the project stable operation period. At this stage, as a boss, to withstand the pressure, protect their own technical development team and business Development team is the most important. Here, I summarize the experience into several key words: System, Path (middle manager first), gene, efficiency, team.

The following are described separately.

System: Recruitment, Division of labor, assessment, spoils, incentive.

1. Recruitment:

Recruitment is the first problem. Find a bad employee, the company will waste 10 times times the energy to train him and use it. Instead of having a long pain later, try a little more work on recruiting.

Recruitment to be good at doubting people, will only interview and will not do things useless. Interview is sincere communication, too sentimental is also a great fit. (I have seen the most powerful fresh interview girls, all aspects of the conditions are very good, good grades, beautiful people, personal resume on the certificate to write a number of lines, when I asked her: What do you think your biggest weakness is? The mm Answer: I think my biggest disadvantage is that the work is too serious. I fainted. )

(Our recruitment method is relatively simple, are through job fairs and talent network recruitment, large-scale job fair recruitment effect compared to a lot of talent, if you are interested in finding a young graduate to become the company's future mid-level, you can consider large-scale job fairs.) The network membership fee is generally hundreds of to thousands of people, commissioned a general person hundreds of, the effect is general. Find some accounting, business, and so on, if you want to recruit to cultivate the company to become a long-term staff, basically not realistic. )

I did a summary, the spring job fair, usually thirty or forty people cast a position. Talent Network intermediary, five or six people rob a position. There is no better quality.

Objective: The formulation of the goal requirements. The establishment of assessment standards.

Target development and performance appraisal. Different industries of different companies, this piece of material many, suggest that everyone search their own, for the goal and assessment, each boss also has its own style. Development is not difficult, the key is how to refine, implement and evaluate project progress.

1.3. Responsibility pressure: The boss will assume responsibility, employees can change jobs, the boss can only jump.

For the development team (including product development and business development), be careful to protect the new things, everyone if the boss said, "Go to work, the credit is all yours, the problem is Mine", the following people will be happy. It is this non-stop attempt to bring the company new vitality and technology/channel advantages, to support the company's long-term development.

Why do you want to protect these two teams? It is for the company to have a unique technology or channel advantages.

4.2 Advanced Tools

Advanced is relative, similar to the Liyunlong 30-meter grenade on the Japanese army's 80-meter firepower. Play your own specialty to the extreme. Seemingly backward marketing model can also create miracles. The most important thing is that I can and you can't. Here I emphasize that the advanced is relative.

Like throwing a grenade at 30 meters. Compared to artillery, mortars are very outdated. But Liyunlong's troops have no advanced weapons, just a few mortars with less ammunition. So, for a guy who could throw a 30-meter grenade, he made them into a commando team.

The formation of excellent team is also the case, do not worry about their company does not have first-class technology and first-class marketing talent, to create their own unique competitiveness is the goal. Imagination is the most important. 30 meters, than the others mortar, enough to break it. With good, still can win.

4.3. Evaluation: Employees like seeds, good fertilization and watering is very important, set good performance and evaluation.

The company has the best set of email system, daily business reports, problems encountered, tomorrow's plan, are to be written as an email file, the end of the month Everyone review email write summary. Easy to accumulate, but also facilitate performance evaluation, of course, the final result is to do comprehensive evaluation, not only assess performance.

5.1 Team:

Employee's personal success definition: Do what you like and do it to the fullest. Each employee has a different definition of success, but if he has no feelings for his work or company, his definition is often simple: money, doing things, have a very deep meaning. For example, let the following salesman to pull some local bosses to open a product promotion meeting.

Not serious staff, just call the past to inform, directly asked: not to come?

The other side can't, OK, I have done. And serious employees, is: first informed, time is almost, urged under, do not intend to come, registration does not come to reason. In turn, it is not just the judgment of the employee's character.

On the assessment of the standard, it should be the early period to the staff to play a bottom (for example, how many notice), but can not be determined to die, to the last to set a comprehensive assessment criteria. Because we can't do everything.

5.2 Companies should be fair to maintain good team efficiency.

Good salesman and technician, I prefer to singled out alone. Form a development team to use, direct communication. To pick out the best employees is not to disrespect other employees. But for the whole company to form a competitive and fair environment, to excellent staff resources and more attention. The enterprise is for the outstanding staff service, to all people's fairness is to the outstanding staff's inequality, jumps back, said 1th. The overall system of the company.

1.4, encourage praise: to understand incentives, but also a reasonable incentive.

For example, I used to recruit a couple. The job fair. Was not a couple, into the company, became a couple.

The boy is the person I intend to promote to be the head of the business. But since the fall in love, performance decline does not say, even to work time will appear to play mobile phone can not find people's situation, and finally to our investment old Wang Horse, and he said: Xiao Li, you and xxx love, this is a good thing, you later what plan??

Xiao Li is bewildered. Thinking, said: There is no plan.

Wang Wang said: Are you serious? Have you considered getting married? Are you going to Shenzhen or digging information? Get married always buy a house ... Look at the price now. Are you serious about XXX?

Jump back and say 1th, the company's overall system.

1.4, encourage praise: to understand incentives, but also a reasonable incentive.

For example, I used to recruit a couple. The job fair. Was not a couple, into the company, became a couple. The boy is the person I intend to promote to be the head of the business. But since the fall in love, performance decline does not say, even to work time will appear to play mobile phone can not find people's situation, and finally to our investment old Wang Horse, and he said: Xiao Li, you and xxx love, this is a good thing, you later what plan??

Xiao Li lost his face. Thinking, said: There is no plan.

Wang Wang said: Are you serious? Have you thought about getting married? Are you going to Shenzhen or Yiwu branch? You must buy a house when you are married. Are you serious about XXX?

Xiao Li a listen to urgent Wang Wang said: "This way, I and you calculate the account, now the company give you how much, buy a house to how much, how much do you now performance?" What is the company's most business performance? To buy a house to marry, you have to follow this performance for two years, do you have the confidence to do it?

After the boy followed the clockwork as desperately running business. Although the house was still not saved, but the lad did make great progress. Reasonable incentives to guide employees to work and their lives linked, is a good way to control. Some of my friends, light like to the people under the political class, it is not much use. Through the interests of the staff of the future and enterprises bundled together. Let the staff start, and only to get started with his hands, let him see the future, is the most important, no future, these people will be less than one day.

The original start-up of the company, had forces three head. Then Hefei Branch just opened soon finished. It was Zhang Wei who was responsible for the head. And he paid for it back:

To be a good boss, you can't be too alone. The biggest feature of the failed enterprise is that the business comes from the leader, the staff can not use it, the boss is busy, take the lead to run the business, while his staff is lazy, your company certainly finished.

1.6. System: Unilateral impulse and foundation shaking, lack of systematic thinking and improvement. The boss is the company strategy of the formulation, unilateral to a project impulse, do not consider the middle opinion, it is easy to walk Klacka.

1.7.20%: 20% of loyal clients and excellent employees. The importance of loyal customers.

And some friends of the deep, and slowly some people say that they suffer more loss, before the soldiers, today riding on their head general. Whether it is Shenzhen or Yiwu, 80% of competitors to their own old staff and friends, here is the philosophy of digging people, digging away the other side of the high performance of the business and core technology.

It is extremely dangerous to let employees master core customers and complete processes. Core resources should be the responsibility of the core, and of course, these people should also have core treatment.

Middle-level core: Position Ability * leadership Relationship + Reward = employee efficiency, so middle manager is the most important.

Big mistake, not leadership relationship, is leadership concern.

Middle-level core: Position Ability * Leadership concern + Rewards = employee efficiency, so middle managers are the most important.

Bottom core: Position ability * Middle-level leadership relationship + Rewards = Employee efficiency

Here we can see that the bottom staff who decide the efficiency of most of the company. His efficiency is largely restricted to middle-level leadership.

3.1 Employment problems. Gene：

The question of the selected person:

1. Talent first.

Human's knowledge ability is easy to grow, but the person's disposition is difficult to change, the choice management comes the employee to take precedence over chooses the ability staff.

People's character 14-year-old stereotypes, the acquired character is really not good training, but can choose.

Here I give an example, my own email summed up my own experience over the past few years, are relatively abstract, not to cite an example is empty.

For example, Zhang X, the character is very introverted, of course, meticulous, and occasionally talk to her, work passion is very high, doing business is certainly not, but to do the warehouse is a good talent. On the contrary, the business Department of the most active Li X, let him do the warehouse tube that must not be, the guy's butt can not sit still, a few minutes and people will not live to talk, this character, the most suitable for business. In this respect, I have seen a more vivid example before. Just like a timid man to the army, the most suitable for what, Night Sentry Sentry, there is a sign of trouble, must have run to report.

If the most daring soldiers to stand sentry, the enemy has reached the outpost, I am afraid the young man is still alone as a hero, and sleep in the barracks of the brothers, is bound to become a knife under the ghost. Therefore, the character is no good or bad, lies in how to use the leadership. In a company, Jobs match character. When hiring, talk about the judgment of personality and qualifications, it is almost, professional knowledge is not too important. This applies particularly to business and customer service departments.

4.1 The problem of dividing the spoils: willing, first shed after. Divided good dirty, only efficiency, internal friction serious enterprises do little.

5.2 We all know that the system is to be implemented. How do you do it? Common habits that are difficult to develop, you can try to start with the leader first.

For example: Company regulation meeting mobile phone vibration. It doesn't work. So instead of the mobile phone ring lead 5 A bow, everyone embarrassed.

But if the boss is the first to be fined five times, then all employees will not be embarrassed when the meeting, after a phone rang, will resolutely bow, because the boss has done, you dare not do, but also embarrassed not to do?

Slowly, the people who need to bow are gone, because everyone remembers. A lot of collective system habit problem is like this, the leader takes the lead to do, everybody executes up easy. There is implementation, everyone will remember. It provides for the authority of the designated authority, a disguised insult. Other operational details I do not repeat here. Because there are so many problems. Actually solve the problem. We need to remind you of that.

Thank you. Speech person: city  ( QQ 216445  Foreign Trade Company, http://www.visky.com.cn)