Startups have to kill the creative.

Andrew Montalenti, the author of the Andrew Montalenti, is co-founder and chief technology officer of Parse.ly, a technology start-up company that provides large data analysis for large publishers in the Internet world.

The following are the main contents of the article:

Paul Graham (Paul Graham) defines startups as a "fundamental development machine". Of course, the pursuit of growth is part of the life of a start-up company. But growth is only part of the story. After all, growth is too fast for startups to burst. Growing in the wrong direction, it is born to die. Growth is too slow, and it is bound to be compromised by competitors.

So how do you grow "appropriately"? Pursue speed in order to beat competitors? To ensure that all points to the right goal? How do you make sure everything is on track?

Stifle creativity

To make sure you're not heading in the wrong direction, you have to give up ideas that are extremely important to your creativity.

Ideas will become data nodes, hearsay guesses, drop. Nothing needs to be pursued simply because it is "present", but in terms of whether it is worth it. Startups are always asking the same question: "Is it worth it?"

Startups must stifle creativity quickly and decisively. If you're going to have a funeral for every idea that's been strangled, the final funeral must be ours. Stifling creativity as a common activity for startups makes people who work in startups feel bankrupt and frustrated. Most of your ideas will be strangled. Perhaps, the killing is all creativity.

People are not rewarded for "good" ideas, but for "worthwhile" ideas. Conceive the idea in a way that can be tried, and then try it, but prove that the attempt is not worthless.

There are many "creative people" in the world. You don't want these people to work in your start-up company. Creative people think that the most important thing they create is creativity. But startups think that creativity is not rare, which is right, because creativity is used to stifle.

Unless it's those ideas that remain. It was a brutal process, but it was also exciting. As long as an idea can persist and survive the toughest tests, the results will be extremely magical.

Hire Crazy People

I'm not talking about hiring lunatics, or hiring people who are just waiting to get paid, but people who are hungry, passionate people. They don't have to work as life, they don't have to be workaholics, but they have to be expert at work. They know what they want from work and can get what they want from your startup. Every day.

The outcome will naturally manifest itself. If most of the team members are such crazy people, then everyone will be infected with madness. These people are unequivocal in stifling creativity and will continue to move forward like the beast that has been unleashed. Work becomes a game way, the goal is only one, that is win!

Your competitor starts to feel scared, which leads to the last point.

Ignore competitors

You don't have to kill your competitors, just open a wide gap between you and your opponents in the marketplace so that people forget about him.

They will ask you to dance, but you should leave the party. Your team will be with you, right next door, using your ideas, one of the thousands of ideas that survived and a seemingly insane project by a group of crazy workers. The only thing they have to do is to meet the needs of their users.

This is the party.