Super app development: 50 million levels, how the entrepreneurial team and bat rival

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

One end of the app is connected to the Internet, and the other end is connected to the industry, the industry size, how the app behaves? Yes, that's the user, the number of users that determines the development of the app, and the investment organization's consideration of the app, which is the root of the app's survival. Some people have the world, for the app has the user has the market, this is also a typical user's thinking, that is, the user decides everything, has the user to decide the business model, all app can realize this, therefore all in the short time crazy enclosure pulls the person.

I've seen an article called "The three characteristics of 50 million user apps," the article mentions that mo, ink weather, grapefruit and other 32 of the current market on the scale of more than 50 million app, 32 users more than 50 million of the app (sorted by the first letter) see the following figure. Based on the experience of the channel, the author analyzes the feature analysis of Super app, and provides a reference for the industry, today Viagra makes a deep analysis from the angle of product and demand.

Why mention the magnitude of 50 million? For a app,5000 million is important, to reach this level of the app is or has already rewritten the rules of the game in its industry, investment banks can not look at the profit model but first of all is to look at the number of users, so 50 million of this magnitude for its attractive enough , 50 million will be bigger, either on a stand-alone market or on a giant listing, and into a 1 billion dollar club.

In fact, the Bat app developed into a super app, and the status quo is that some industry apps are also among the same line app, with more than 400 million users in the US. Without channels, platforms, and financial advantages, how did they score 50 million of this magnitude? today, Viagra is trying to start with the product and the demand side, and discuss how these industries ' super apps match the bat.

The development of Super app

The 50 million scale is a watershed for the first-line app, with more than 50 million of apps in the app even Super app. From the user's point of view, currently more than 50 million users of the app has 32, some of them from the BAT3 camp, including micro-letter, Mobile QQ, gold map, 360 mobile phone guards, Jinshan battery doctor, pay treasure purse, mobile Taobao, drop a taxi, Sogou input method, mobile phone Ctrip and other applications, These applications have sufficient platform resources available, alone drainage can stride into the ranks of the first-line app. Another part of the Super app is through its industry in the vertical field of deep and get a huge number of users into the ranks of the first-line app, these apps include mo, ink weather, grapefruit, beauty map, today's headlines, singing bar, alarm clock and so on.

In addition to the app that the internet giants are rooting for, more industry apps are actually connected to the exploration of the industry transformation of many enterprises, the advent of mobile internet to make the Internet of various industries easier, so now based on the app more and more entrepreneurial projects, according to the industry "Strees" argument, There will be many apps coming up in every industry, and the current Super app is just the prelude to the show.

These have no platform background of the industry app, the reason is under the impact of the Giants can also get a large number of users to form a pattern of confrontation, from its development model and ideas can be summed up to three points, below a few industry Super app as an example, specifically speaking.

The potential users just need to take the differentiated route

The so-called "All roads lead to Rome", for the app, no matter what way to go, the end of the number of users to win. The app faces the user, not the machine, in the absence of resources to push only do a good user experience, with the most practical functions, lovely friendly interface, more personalized into the field, fun Interactive design, in-depth details to attract users, truly achieve the user's screaming product experience, product enough to the user responsible for , the user will also be responsible for you, will be paid by Word-of-mouth.

The above description, can be summed up as a simple "grasp of the user just need to take a differentiated route." For example, known as the MO is known as the artifact, in fact this name is only a means of promotion, through the appearance, you will find that the stranger is a steady grasp of the strangers social pain point, coupled with the effective promotion, rapid accumulation of a large number of users. However, the position of the stranger to their own positioning is not a simple social application, the accumulation of a certain number of users, the rapid transformation to do the game distribution platform, in order to obtain the favor of investment banks and smooth financing, of course, the future of the Mo will certainly be derived more platform, a massive user is the

In the same way, grapefruit cut into the "female" segment of the market, seizing the female "beauty" and "health" two major pain points, the accumulation of sufficient users is also a rapid transition to the female community. Ushered in the concept of "female community", while opening up a new area of "pure women" community, or new market, because of the provision of a sufficient breakdown of female demand, users can explode growth, the U.S. Pomelo app is also among the ranks of the first app.

App cumulative scale explores hardware commercialization

This pattern can be called "soft hard binding", is also a kind of fan thinking, the purpose of the app is to accumulate users, the user reaches a certain amount of time, began to do hardware products, there will be a part of the user to become the hardware users, these consumers will become fans, and even some will become involved in the design of the super fans. Millet is also this mode, with MIUI system attracted a lot of fans, some fans are because of MIUI and buy millet mobile phones, and some software products are doing this.

Two typical examples are ink weather with beauty Mito. Ink weather is a veteran app, Nokia S60 era has the existence of ink, then the popularity of the smart machine for its wings, and now has flown over 50 million users this watershed and become a super app. The ink weather is the life class application, finally wants to cut into the user's life scene, therefore derives the intelligent home domain to be logical, therefore they made the intelligent hardware "the air fruit".

Viagra feels that the United States Mito more like a camera or tablet in a certain application, many Android cameras have their own camera applications, so the United States Mito do the United States map mobile phone is also reasonable. But the premise of the US-map mobile phone is through the United States Mito accumulated hundreds of millions of of users, these users are the first Mito fans, the future may also be the United States figure mobile phone fans, will also be the United States show other products fans.

Grasping timing PC Transfer optimization experience expanding market

PC Internet has become a traditional internet, most users have also been transferred to the mobile Internet, but the traditional Internet product thinking can be continued, can use aggregation and other thinking of the content of the PC to transfer to the mobile Internet, such as the original Sohu portal to the paper on the content of the news to the PC Internet. This pattern is a bit crude, but the simpler it is, the more powerful it is, and there are already a number of super apps based on this model.

Viagra has counted too many news clients, but did not write today's headlines, because today's headlines do is news aggregation, not like Sohu, Tencent and other news clients themselves also produce news content. Although it is only the PC side and the traditional media "news market" moved to the mobile end, it is undeniable that today's headline development is particularly rapid, a short period of time into the ranks of 50 million users app, open news aggregation class client.

Here also say rap. The so-called one app to change an industry, sing it is a KTV industry subversive, sing it. Through KTV to achieve the O2O form of the landing, it can be said to sing it will yy, is, QT and other PC-side software market moved to the mobile end, mobile phone users can be very convenient by singing the song for the show, Instead of turning on the PC through other voice software to do, and realize the application and KTV linkage. Compared to those in the Internet KTV, sing the first big advantage is the vast number of users, this is the traditional KTV do not.

This article combines several app examples to talk about the status and existence of the Super app, it should be said that mobile Internet is a magical existence, in this field entrepreneurs do not have to fear bat and other giants. As long as your app can be small and beautiful, can continue to deep in the vertical field, can be from the user just need to start, can be differentiated, become Super app and with bat is not impossible. Of course, no matter what you go before the three points of which path, the core is still your product has not from the user's point of view, therefore, how to seize the user needs, and in a very short period of time to accumulate a huge amount of users is the most important.

In the 50 million magnitude at this watershed, there are a lot of apps are groping and wandering, Viagra hope that more apps will be able to break the scale to become a super app, but also wish more apps can come to this scale.

That's all.

Wang Jiwei, jiwei1122, micro-letter Mcjave, micro-bo @ Wang Jiwei-.