Syncpad's story: Find a client that's true to you, not your imagination.

Tech2ipo comments: The biggest difficulty of entrepreneurs is: 1. Find the right direction. 2. Find a prospective customer. The former is the cut-in point, the latter is the goal. There can be a lot of pointcuts, with only one goal. Syncpad's story tells us, sometimes even if you do not find a point of entry, the goal can be achieved. But to keep your goals going, you need to change your direction.

It is more effective for users to choose the target product than to let the product choose Http://www.aliyun.com/zixun/aggregation/8881.html "> Target users." Dialogue with the user, you can do better!

Syncpad is a tool on iOS that helps people communicate in real time. You can think of it as a virtual whiteboard.

When Davide Di Cillo (Syncpad author) was developing Syncpad, he envisioned that the target user of the app was the innovation studio. He predicts that advertising companies, graphic design studios and freelancers will use Syncpad to communicate with remote customers.

After Davide publishes its application, it begins to communicate with the actual customer. His discovery surprised him. Davide found that Syncpad's real clients came from business, not the art world. He found that companies use Syncpad to manage meetings (remote or local) for real-time visual communications and presentation presentations.

As a result, Davide immediately to reorganize the parts of Syncpad in order to be more suitable for his existing customers (for example: they quickly integrated multi-page PDF support in Syncpad). Davide's business grew more and more prosperous. Now, a lot of big companies give him orders, most likely to buy is thousands of copies.

All of this happens when Davide with its real customers, not from the imaginary customers.

The biggest difficulty for entrepreneurs is: 1. Find the right direction. 2. Find a prospective customer. The former is the cut-in point, the latter is the goal. There can be a lot of pointcuts, with only one goal. Syncpad's story tells us, sometimes even if you do not find a point of entry, the goal can be achieved. But to keep your goals going, you need to change your direction.

It is more effective for users to choose the target product than to make the product choose the target user. Dialogue with the user, you can do better!

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Source: http://tech2ipo.com/4317