Talking about how to grasp the opportunity of Internet business

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1. Industry selection

This is a question of understanding before starting a business. Each industry has its own characteristics and advantages, but it can not be an absolute advantage. 06 Forbes China's richest ranked first is the sale of electrical appliances, 07 for real estate, this year is to sell feed. Who knows what to do next year? We can not say which industry is absolutely the most profitable, but each industry has input and output ratio of the law, which in a certain period of time are immutable, belong to a specific industry characteristics. For example, we choose to start the network business before only based on the following considerations.

First, the market potential, this is the boss of the market-looking problem, whether to see the development of a certain industry prospects, there is much market space to dig. Generally speaking, the traditional industry from the whole history of the industry traced up is chipped, we believe that a product in the local market potential, but can squeeze the space is small, behind do not have much chance.

The second is the current market analysis, mainly to analyze competitors, each industry, which enterprises are doing this similar project. Of course in doing these analysis, take a few do focus analysis comparison can. It is important to note that only a certain industry is familiar with the money in the industry, often because the knowledge of the illusion of a better opportunity to miss, the so-called blinders do not know that there are other is very dangerous.

Third, the industry value-added ratio. For example, investment in the internet industry to grow fast, which is one of the inherent characteristics of the Internet industry. In particular, the production of software or network other virtual products such as Business-to-business E-commerce. We invest in Business-to-business electronics, and the initial industry considerations are based on the high return characteristics of this small investment. Of course, other industries have different industry advantages, but this is not a lot of traditional industries.

2. First Advantage

If you choose the industry, why not do it? Think too much, and often make meaningless time consumption. and entrepreneurial opportunity to grasp on, a key is to obtain preemption time difference, to obtain the first advantage, is money, a delay.

The first advantage is to get a kind of barriers that others can not surmount.

First, the technical barriers, your product can have the majority does not have the advantage? If the product technology is a few years ahead of others, then at least you can get the technical advantage of the product in the past few years, this is a kind of barrier.

Second, market barriers, products to enter the market first, of course, than the latter, regardless of the depth and breadth of the market has the opportunity to run ahead, which involves the establishment of brand awareness. May be in the market share has came from behind, but on brand awareness, the so-called "preconceived" social public psychology, which is difficult for others to transcend.

Third, industry accumulation, industry experience the most valuable part of the industry in the insights and product user accumulation. This is the accumulation of time, others may soon be technically more than you, in the market to seize the vanguard, but in the industry to understand that they do not have you deep. In the user's grasp will not have you have a long period of experience accumulated high value. This is an advantage.

3. Risk Mitigation

Entrepreneurship and risk are bundled together, without risk-free entrepreneurship. The problem is that we are in the game of risk and eliminate some of the uncontrollable factors, how we control the risk and minimize it. Of course, there are too many details to control risk. But there is also a key choice, that is, the choice of the project, can play a role in winning and losing.

One is to join the form. Internet products unless you invent a sufficient to subvert the current network applications of technology, or to start from the agent products, help people build a station has been very meager profit. Join can directly follow the manufacturer's philosophy, experience, channels and other resources, to save you a single exploration of various links. Reduce risk directly.

Second, in the industry portrait, do with the user distance shortest, closest to the user layer of the part, that is, the most terminal market. Upstream manufacturers and end users are based on the pyramid structure, and the bottom is the end user to do the most easy to survive.

Third, in the field of horizontal comparison, to do a rapid rise in the potential of new brand products. Suppose that, do Baidu, Alibaba and Youboy agent, which do you choose? Baidu Alibaba market has been very mature, and now in the market is tinkering with the work, its revenue growth depends mainly on product prices, customer growth is very small, because of the current environment of their respective product market trend saturation. But customers will have new requirements, new products, this is the market opportunities for new products. Youboy is a competitive brand new product, rapid growth, market potential is very big, this actually do not have to think how much can know why. We focus on its products to consider, found that it has a good idea: business-to-business combined search. We can anticipate the future of this unprecedented supply and demand information search engine. Of course, someone told us that the platform is not lively now. But the lively is not yours, has not passed through them not lively to the lively history, this kind of praise has not much relations with you. This needs to dialectically look at the relationship between the size of the brand and market space.

4. Market Research

An indispensable part of the early stage. But for network products, theoretically speaking, as long as there are small and medium-sized enterprises have Internet product application market. But for each product, the situation is different. We do market research, on the one hand is to understand the product market visibility, a new product, in the local visibility high and low are reasonable. If high, it is the product in the local spread well, if not high, do not make a fuss. It's like the classic business story: The Monk Temple sells Combs. Not without the market, but waiting for the Virgin land, there are a lot of opportunities, it depends on what kind of vision you have.

Market research also has a project that can be inspected, is the network product and the traditional industry can have the degree of convergence. Frankly speaking, network products have to combine with traditional enterprises. For example, Business-to-business E-commerce, in fact, not the same industry enterprises to business-to-business E-commerce needs or have different needs. The catering industry differs from the electronics sector in that there is a difference between the textile industry and animal husbandry. This is to understand clearly. The investigation is clear, you can probably know the market capacity, then the investment scale and other development planning on the basis of scientific reference.