Ten key points of Internet business plan

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

just a few years time, the Internet is boiling!





people, carrying bundles of colorful banknotes from all corners of the world gathered around the three floors, three floors around the mouth of the steaming cauldron, half-cooked with strong local flavor of the English greeting each other, talking about when they can fly from the sky, The steam printing machine which is produced by the large pot is continuously flying out of the "Dao Yuan", which means how to reconstruct the mechanical structure of the steam banknote printing machine to make it work more efficiently, although it can only pop out a few small steel jumps now and then. At the front of the crew were busy, they took the money from behind the hands, struggling to throw into the stove, continuing the raging flames. At the same time, several of them will often turn around and yell slogans to attract more like-minded people. At this time, people will know them once more, Steve, Jerry ... Of course, there are also China's Internet trio, Charles Zhang, Zhidong and Ding lei. The hard work of the crew and the future money-making machines they had built were deeply touched by the crowd, and they generously promised that some of the infinite power that is still expanding can be measured by the "knife element" to measure the size of the bubbles that can be transferred (stock options), As a result, the gang of workers who used to have nothing but the labor force were billionaires.





This is a joke about the process of Internet economic development. Joking and joking. In the real social economy, we also have to admire those who are standing in the forefront of the Internet development of the gang of workers, is their efforts to enrich our social and economic life, but also guide the traditional economic model to a more efficient new e-commerce economic model transformation. In addition to having a forward-looking understanding of the future development of E-commerce in their workforce composition, they include the rigorous process of Internet entrepreneurship, both of which are indispensable. NetEase Company in the organization "NetEase China century pioneering competition" before, a questionnaire survey has been conducted on eight internationally renowned venture capital groups and large IT companies participating in the event, and the results show that venture capitalists particularly fancy a rigorous and thoughtful entrepreneurial plan because they believe that the only way to truly ensure the safety and reliability of their investments , but it is the most likely to be overlooked by new entrepreneurs who want to squeeze into the front row from the crowd and join the crew. What are the key points of a rigorous entrepreneurial plan? The group of 770 teams that have enrolled in the competition must provide the following 10 items:





1. Business Purpose





a qualified entrepreneurial plan should first have a clear, concise and effective summary of descriptive language to illustrate the development direction and main content of the entrepreneurial plan, which should highlight the attractive personality, clear ideas and objectives, as well as the advantages of the entrepreneur itself, So that investors in the shortest possible time to fully understand the entire business plan, control the direction of capital delivery and rhythm, so that it can provide the most effective help when necessary. Venture capital Group has rich management experience and strong risk self-control ability, its intangible investment in management and risk control is no more than a beacon in the night for the entrepreneur in the start-up stage. Even if the two sides do not succeed, open-minded to accept the advice of venture capital experts will benefit the entrepreneurs.





2. Introduction to Start-up companies





to establish a preliminary impression, the entrepreneur should further explain their company's background and status quo, clearly set out the company's overall strategic objectives, to identify as a commercial profit company's ultimate goal, so that investors can fully understand their investment in the start-up companies, to establish the necessary trust. This is the entrepreneur "circle money Movement" The only way, need to have a sincere attitude, only allow investors to fully trust themselves, all cooperation can really unfold. If you do not trust each other in the circumstances, who will be the hundreds tens or even tens of millions of of the bill to you to spend a lot of money? Openness is the foundation of confidence-building.





3. Product/Service





Product/Service is the concrete bearing of the business plan and the key to the return of investment. Products/services to have commercial value, should be market-oriented, rather than pure technology-oriented, because the market opportunities of creativity is the most valuable to meet the requirements of the target market areas. The entrepreneur should describe it as detailed and clear as possible, and should highlight the characteristics of the product/service, the potential business value, the technology leadership, whether it adapts to the current consumption level, the accurate and reasonable judgment of the technology prospect, the ownership status and so on. In this respect, entrepreneurs should have full trust in the attitude of venture capital companies, do not worry too much about their technology patents will be stolen by venture capital companies to conceal. To be sure, venture capital companies have strict professional ethics in this respect, before negotiating cooperation, they will sign a confidentiality agreement with entrepreneurs, the use of legal means to protect the interests of entrepreneurs.





Market analysis is the key factor for investors to decide whether to enter the market, the entrepreneur should make a rigorous and scientific investigation and analysis of the market before introducing the venture capital, and explain the market capacity and future trend in detail in the business plan, which includes the current scale, development status, pioneering ability, customer situation, The feasibility of the competition form and the marketing strategy, and makes the reasonable forecast to the market share and the market trend, carries on the accurate market localization. In order to ensure its accuracy, entrepreneurs should try to use a number of professional market analysis channels, commissioned by different professional market analysis companies to make rigorous scientific and authoritative investigation report, and synthesize as much data as possible to make the final demonstration program to maximize the risk avoidance. Clear market opportunity is the most attractive aspect to venture capitalists, the target market should have considerable scale and development potential.


5. Competitive Analysis





as the saying goes, "know each other, win", the entrepreneur must understand the market competition situation and their respective advantages, thorough analysis, and deploy a clear competitive strategy.





6. Operation and Implementation





The operation and implementation includes two aspects, one is the business strategy, the other is the sales method. For the business strategy, the entrepreneur should define the strategy implementation step, the business timetable, the product/service plan, the cost, the gross profit, the anticipated management difficulty and the resource demand. For the sales method, the entrepreneur should be clear about the sales strategy and the way, including to the salesperson's incentive mode and effective promotion strategy. Sales and marketing strategies are important to the company's long-term success.





7. Management background and competencies





venture capitalists pay great attention to management ability, it can be said that no good management is impossible to achieve success, management capacity in the business plan embodied in the following two aspects:





(1) Entrepreneurial belief, foresight, professional knowledge and rich experience, as well as good business sense;





(2) careful planning and effective implementation, including insight and consideration of risks and threats.





(3) In this part, the entrepreneur should introduce the education and working background of the members of the entrepreneurial team, the specific division of labor, the division of equity ownership, the entrepreneurial belief, the risk identification and the ability to implement the plan. A good team organization should be well-structured, versatile or specialized in technical, managerial, financial, legal, language, and writing, and fully consider the issue of complementarity of internal members ' capabilities.





8. Financing programmes and returns





entrepreneurs should show the structure and quantity of funds, return on investment, distribution of benefits, possible ways of exit and so on, and put forward the most attractive financing plan after comprehensive valuation.





9. Financial Analysis





Finance is the most sensitive problem for venture capitalists, so clear financial statements are the basic requirements for entrepreneurs. Entrepreneurs should have enough knowledge of the amount of money needed and consult professionals if necessary. In this regard, the key financial indicators and major financial lists to be listed include the 1th Monthly, 2nd to 3rd Quarterly, 4-5 Annual reports, balance sheet, profit and loss statement, cash flow statement, fund demand and distribution, financial assumptions, trends and comparative analysis.





10. Statement of entrepreneurial plan




The role of the
entrepreneurial plan is equivalent to the closing arguments in court proceedings, the need for concise and clear language and few redundancy, the use of accurate professional language to sum up the main content of the business plan and the way to achieve, so that venture capitalists to confirm that the project investment has real significance. The final success or failure of a plan will be make-or, good presentation should focus on the timing of maturity, corporate strategy, competitive advantage and so on, do not evade corporate strategy and market issues, but only to talk about the financial requirements, remember.





for a good business plan, the above 10 is essential. If you want to be a fellow-worker and become a future billionaire, start by writing your Internet business plan from now on.