Tesco founder: Entrepreneurship because young employees are all 85

In this paper, the founder of the Wang of Tesco, wrote, summed up their own in the field of fresh electricity business for a year of sentiment. Fresh electricity business, is now the most difficult to break through the vertical field of electricity. Among them, the choice of goods, data, logistics are very high requirements. I think the road of entrepreneurship is always full of twists and turns, Wang experienced a variety of setbacks, and finally in the fresh electricity business has a feeling, this is a valuable asset. The following is his thinking on the field of fresh electricity from the selection of products to the distribution system. Fresh electricity business for a year, has been trying to write something to commemorate the events of the year, thank you for helping our people. While the new website is on the line, talk about the optimization of Tesco, talk about the business after 85. First, at the beginning of 12 years at the end of the home, the elderly sick, farewell to struggle for a long time in Shenzhen, back to the great Jinan. Think back to Shenzhen for a few years, still want to thank Hua Yangxin Tong Huang Total, recruit Nets Yunfei total, taught me a lot of things, also slowly let me germination of the idea of entrepreneurship. Many people ask why fresh electricity dealers are chosen as the starting point. First of all, we feel young. First, the market is young, fresh electricity quotient of the magnitude of enough, at the same time, not many competitors; the second is the young team, the team, the main force is basically 85, or even 90 years or so people. It is this share to prove their new strength, dare to think, dare to fight, let us have confidence to impact the new market. In addition, the team has a wealth of media, online Hotel Alliance mining sales, Internet experience, homeopathy, we chose the fresh electricity business as a starting point. There is also a small episode, once we call to order vegetables, but the reply is two or three days to arrive, what to eat. It is also the failure of this experience, let us realize that Shandong fresh food delivery service is not standardized status quo, determined to make the choice of the determination of Le farmers. Two. Offline preparation for the beginning of 13, the Tesco project officially began to operate. Initially, the 1.0 version of the site mainly to do offline enterprise customers, integration of existing group of customer resources to eco-gift-oriented, do a group of group buying customers, the effect is good. Years later, the energy is placed under the line, spent almost a year of time, mainly solved the following several things: 1. Safety and security. Fresh electricity business, how to ensure product safety, is to solve the top priority. Early, we screened more than 20 jinan around the base, as the main partner. One way to ensure the safety of products, because the cooperation base must provide relevant qualifications, and after testing, pay a part of the security, to enter the preferred supply system. At the same time, the best choice for each batch of products, are multi-channel quality inspection, to ensure maximum removal of pesticide residues, heavy metal residue. Secondly, because the use of direct sales base, our product prices will not be due to seasonal, there is too much change. For example, a few days ago, ginger your army "eggs vs tomatoes", compared with market prices, our product prices have been very stable, but also slowly formed our own price competitiveness. 2. Loss. In the face of the loss of headaches, our idea is multi-channel solution. At the beginning of the venture, we decided to start from the offline supermarket supply, while doing the online system development, whileLayout line, from the most bitter the most tired of the live, after a year of development, mastered the current Jinan 50% of the line supermarket vegetables supply channels, but also for the development of a solid foundation on the line. 3. Quality control. With a steady supply of offline channels, we began to set up our own quality control system. Le Nong Preferred quality control system is mainly divided into three, the highest specifications, we named A-class products, supply line channels, for example, our eggplant, must be 5 to 8 cm long, straight, can not be curved, above can not have scars. B-class products, we supply offline supermarket. For the remaining, C-class products, we supply the offline canteen, small restaurant. 4. Logistics and distribution. We have a headache, like other high cost of delivery. At the beginning of the venture, we set the main city Trunk Logistics + Flexible Community Terminal Distribution Logistics mode, the sketch is as follows: Community life Theme + Flexible End Community Distribution + City street Logistics send vegetables, send milk and other Central District warehouse → two level community distribution point → final customer customer reservation + Daily store Sales early, also think with the property cooperation, Development and placement of intelligent terminals, from the customer to mention. But the second half city of Jinan, the service consciousness of the property has yet to be cultivated. Late communication has a lot of problems, the market and operation of the docking is too difficult, so we slowly abandoned the intelligent terminal program. Now, the Tesco has established a water station, convenience store from the "experience shop" to mention + door-to-door distribution methods, the new version of the site has been in some communities began the pilot. Three. About the products we give to the optimal positioning of the farmers, is a product of the electricity quotient, that is, follow the focus, the ultimate, Word-of-mouth, fast, the idea of the product to operate a fresh electricity business project. 1. About Chou-Heung. In fact, this product, the beginning of the idea and other basic consistent, guide users prepaid, weekly order, reduce wastage and inventory. However, in the 2.0 version of the website, this product, order volume is very large, is an unexpected joy. Later we went to visit, to study, only to understand this product, even solve a lot of young people, do not know what to eat. Young people are so busy that they have little time to figure out what to eat every day, and they tend to have what to eat and what to eat. Follow this line of thought, the new online version of the 3.0 website, we focus on the weekly vegetable incense has been upgraded, adding a stronger humanistic thinking. 2. About greedy cat recipes. 2.0 website Online, many friends to my slot, said face your site's recipes and products, I am very difficult to choose. Following this issue, we have developed a new section, that is, the home of the greedy cat ", subdivided consumers to choose the menu classification, in accordance with the cuisine, to adapt to the multi-dimensional combination of the crowd, and through the menu and products, linked to the existing products, form a one-stop purchase." Let the customer never know what to eat ", to know what to eat, and then to buy the ingredients to eat." Although not perfect now, but is slowly moving towards this idea. 3. Promotion. In fact, we say that the electrical business competitiveness, no matter two points, or the customer unit price to do up, or as much as possible to reduce your costs. The biggest cost of electric power is in two, one is logistics cost, and two isTraffic acquisition costs. To be honest, as a local vertical web site, it's hard for us to burn money like a big website to be a user. The idea of the best choice is rooted in the local, using the local forum for drainage, like the beginning of the first in a few relatively large local forum to do the kitchen contest "activities, the effect is good; weekly push to deepen the understanding of our people. But do these are not enough, we think, can not use the user love to share, especially the mother is particularly willing to give children the process of cooking, to share the characteristics of others, through the user generated content, help us to fill the site content at the same time, help us to marketing it? Then there is the next gourmet talent to build a plan. But this product is still in the final development of the beta phase, is expected to be launched in December. Four. Regarding the distribution we do not reject the distribution, at first we have set up the official website to do the service and the characteristic, the platform does the distribution "the idea, to tell the truth, where comes the money, is not the money." November, we started with Suning easy to buy platform cooperation. Many people ask why the choice is easy to buy. In fact, the reason is very simple, easy to buy a O2O gene, the development of the latter is also O2O, through cooperation, how much we can learn points. Of course, as a new open platform, there are problems we can understand, but hope that easy to buy or can be improved as soon as possible, do not appear, hello not dozen, directly to my shop initialization, harm me double 11 night before, the operation of all staff overtime upload products, decoration shops. Five. About the future 1. Moving the end. Moving is a trend and we can't lag behind. But many of the domestic electric business site, the mobile end of the shopping application is more like a smaller version of the PC products, flooded in the eyes of users is still a large number of merchandise pictures and buy a button. These traditional practices certainly do not represent the ultimate form of mobile shopping, they embody more of the power of editing than the power of technology. In particular, considering the fragmentation characteristics of the user's time on the mobile side, the difference between the continuous search, selection and comparison of the PC-side shopping, the user will be more inclined to make a quick decision and order on the mobile end. Therefore, the preferred mobile idea is to allow customers to buy goods, into the entertainment, timely, interactive elements. 2. All said that vertical category is not good to do, but in fact, fresh range is very large, happy to select the latter can operate a lot of places. Like today's farmers ' market, are in the initial stage of rent collection, can rely on later data analysis and processing, to help them make a simple electronic transformation? Of course, these now just want to, from now on, down-to-earth to do, and constantly improve the existing mechanism to create a model of their own innovation platform is kingly. Quality of life, from the beginning of the optimization of Tesco!