The 5 revelations of the mobile Internet from the plant vs. Zombies

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In fact, I do not play stand-alone games for a long time, in the strong recommendation of colleagues "really, super fun!!!", I finally hooked on it for a while, I could not imagine Blink company was named "09 Hottest Game", it is "Plant vs Zombies." It is reported that the game in the white collar "effective coverage" has more than stealing food and parking potential, the latest news @ mobile phone version of the iphone has been released. Why is it that a super simple stand-alone game can be so hot in the heat of a desktop game and a big network game? The mystery is self-evident, and the development of the 2010 mobile Internet is also instructive. (This refers to all types of mobile phone clients, mobile applications, such as your mobile mm platform downloaded on the mobile software.) )

1, simple

"Plants vs Zombies" game understanding is particularly simple, 5-year-old children can understand, eager to, and easy to operate, do not use the keyboard, mouse point is good; PS: The market potential of the single version of the game is still huge. No wonder a few days ago there was a company dedicated to developing a stand-alone game.

At present, mobile Internet after 09 baptism, in 2010, the trend of the outbreak, especially the traditional internet with the giant users, the rapid implementation of the so-called mobile Internet strategy, the entire mobile internet will be staged this year, "Eight, recount." Do the browser to do the portal, the search to do the browser, Do the wireless portal to do the search, do software download to do the community, the original experience of simple and easy to become complex and terrible. But in fact, mobile interconnection is a very chaoyang industry, a variety of exploration is absolutely right, who can laugh at the end of the real hero.

2. Fun

Say "Plant vs. Zombies" is the brain and the cerebellum and the use of small games, need strategy, there are challenges, but not overdo, from easy to difficult to grasp this degree well.

The current mobile internet, is not lack of content, is the lack of innovation, that the mobile Internet is simply the end of the Internet to extend to people, so it is customary to copy, the lack of Reiki also take it for granted, an application (client) logged in 2 times will no longer log on, the user experience is too

3. Interactive

Good game must be interactive strong game, and for a stand-alone game, to achieve a very strong interactive challenge is quite large. "Plants vs Zombies" did some good try, similar to large-scale network game props mode, the front of a bright role swap, a variety of complementary games, so you do not tired of playing, which crazy Dave Design dialog page, is interactive, as a click game, without losing fun.

Back to some of the applications of mobile Internet, most should be the extension of the traditional Internet, users and terminals, clients experience poor, application design interaction is poor, not to mention the user and user experience, of course, with the location of the gradual infiltration of services, user interaction experience will likely be improved. The user-centric concept of "humanism" should be carried through and persisted in the mobile internet.

4, Word-of-mouth Communication

"Plants vs Zombies" no one shot a gun, the rapid establishment of Word-of-mouth, which is based on social media word-of-mouth communication mode is inseparable, the game bar-sharing station, colorful introduction, all kinds of game video (plant War Zombie Money method), the game Wikipedia introduction.

5. User Experience

Whether it's simple or fun, or interaction, can be summed up to a point, that is the UE user experience, the experience to determine success or failure, good user experience to let products speak, so that products become the best media, the best advertising, so that users become products and brands of the Disseminator, so as to form a great word-of-mouth effect. Can "not need to move too much brain can also play very happy", "can be more convenient and quick to let users get the fun of mobile interconnection, feel happy." ”