The 5th time to venture returnees: comparison Search opportunities

Before doing "buy 5", I have done mysimon and become two shopping parity sites in the United States. It's a coincidence to do a shopping comparison search. One day 16 years ago, an American partner asked me if I could write a more-than-a-shopping reptile to search for the price of a product on a different electric dealer's website, because his wife had frequent online purchases and always wanted to save money, often on multiple sites, consuming energy. It made me see a huge market, and a few months later I started Mysimon, which soon became the largest parity site in the United States, and later sold 700 million dollars to CNET. I came to China in 2007, when the Chinese electric power business is not so much, feeling to do parity search is not very reliable. At that time I was in Korea to do a corporate search engine company, including Samsung, SK, a number of government departments, including 1800 companies and institutions to provide site search solutions, annual revenue of 13 million U.S. dollars. I think China also needs this, so in China from the enterprise Search service began, did three years, unsatisfactory. We find that Chinese companies are unwilling to pay for corporate search engines, and they prefer to develop them independently. 2011, China's electric business website Shijian, online shopping has become a way of life for many people. I think the time to do comparison search, that year December launched a shopping parity site "Help 5 buy." Although the trend of Internet oligopoly in China is becoming more and more obvious, the environment of small companies has become very bad, but I am confident, because the shopping parity search technology requires a deep understanding of data classification, aggregation technology, it is difficult to copy. and ordinary web search most need to be in the data processing and ranking algorithm has a big expansion can. From the user's point of view, they are very tolerant of ordinary web search results, such as when users look for "Land Rover", even if the search results are an animal, or car trademarks, singer Land Rover, they can accept. But for a shopping search engine, when a user enters the name of a product, they want to see a real product, otherwise he will stop using the engine. Therefore, do shopping search engines need many years of technology and product accumulation. In this field, in addition to Alibaba's "a Amoy net", other large companies are rarely involved. But a Amoy problem is that there are days behind the cat and Taobao two big electric platform, do a comparison search will let people produce "both athletes and referee" feeling. When I was a mysimon, Amazon spent 180 million of dollars buying a shopping search engine company Junglee in the US, but Junglee eventually failed because consumers didn't trust Amazon's offer of parity results. Many American consumers will visit Mysimon, who feel that it is more independent and objective. We have established cooperation with more than 6,000 companies in China, and more than 200 group buying websites, which are expected to make a profit this year. Our income is mainly CPS (by sales), CPC (Pay-per-click), CPM (advertising charges) three, and recently launched an advertising alliance platform, that is, Taobao/cat shops and independent operators of the self-service intelligent precision marketing platform. We also face someDifficult。 When the market has more electric business site, shopping parity business more easily successful, but China's electricity market by the cat and the Beijing-east, such as several highly controlled. In the long run, it is healthy and beneficial to consumers to have a flourishing electricity market. Now Suning, Tencent, etc. are also trying to enter, I believe that the future electricity market will not be a single big.