The basic ability that the professional SEO worker must have

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

With the popularization of electronic commerce, many traditional industries have also put into the tide of network marketing, the demand of network promotion talents is increasing. Today, the provision of professional SEO services units and individuals springing up in the north and south, SEO workers become an increasingly large group. Professional SEO workers can help enterprises in the fierce competition in the network market to open up a place. Then, a professional SEO workers should have what basic ability?

1. The ability of network editing. The ability of website editors is the most basic ability of website optimization personnel. No matter what industry you are in, a website must be able to add posts to your site. Write the title of the article, three meta tags, keyword density and the space distribution of key words to grasp the mastery. At the same time, the article must have a certain degree of originality, the basic requirements are not only to allow search engines included, but also to allow readers to read smoothly, and obtain the necessary information.

2. External chain construction capacity. The industry has a sentence called content for the king, outside the chain for the emperor. In the premise of doing a good job in the station, the outside chain construction is to support the survival of the site another pillar. For professional SEO workers, external chain construction needs to grasp the depth and relevance of the chain. Outside the chain depth that hair outside the chain of the platform as far as possible is high weight, high quality, because such a chain can make their own site also points to a relatively high weight. At the same time, the best in the chain with their own industry related to a strong platform, so that the search engine to better their own site information classification.

3, program and art ability. No matter what kind of background to build their own web site, the unified Web site style often can not adapt to the nature of each industry. Enterprises often according to their own needs of ready-made templates to modify, or change the appearance of the site, or a site to add a module, in short, in order to better show the characteristics of their own enterprises. This requires that SEO workers must understand some basic background programming and art knowledge. Css+html, Photoshop, Dreamweaver should be every SEO worker must be a lesson.

4, the use of webmaster tools and data analysis capabilities. Data is the basis for SEO workers to evaluate the effectiveness of Web site optimization, and to some extent indicates the direction of optimization needs improvement. The source of these data is a variety of webmaster tools. Each keyword heat, competition and ranking needs to be recorded and analyzed by the SEO every day, the value of each chain also needs careful observation, in order to accumulate more efficient outside the chain of resources. Long-term observation and analysis of data is the basis for further development of efficient optimization strategy. Therefore, webmaster tools and data analysis capabilities are also essential to the basic ability of SEO workers.

The above is my summary of an independent SEO workers must have the basic ability. On this basis, some advanced skills such as soft writing, station group operation, friend chain exchange and so on, you will be in the SEO work, in the way of SEO.

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