The biggest challenge for an entrepreneur is to hold on to the temptation of opportunity.

What are the main differences between entrepreneurs and corporate executives, or http://www.aliyun.com/zixun/aggregation/1955.html "> Professional managers?" What are the biggest challenges facing entrepreneurs? Are most entrepreneurs dying of difficulties or are they falling due to opportunities?

4.5 of the entrepreneurial career not only tempered the people's will, judgment, courage and toughness, but also to make people more rational and sober, when the entrepreneur has just solved the capital, market, talent problems, small companies gradually into a virtuous circle, when you see some cash flow, that joy such as pleased to your son, exceptionally excited. I would like to breathe a sigh of relief, or a big fight, but I would like to say: Be cautious, because the crisis is in sight.

Why do you say that?

In the past, executives often encounter such a word: the enterprise does not develop equal to death, enterprises want to develop equals to find death. How to understand this sentence? In fact, here is a question of how to face the development opportunities, the biggest temptation of enterprises? The answer is: Opportunity! Entrepreneurs (in fact, entrepreneurs are also) to face the biggest challenge is how to face the temptation of opportunity, we should not only learn how to grasp the opportunity, but also learn how to give up opportunities, to give up opportunities is often to avoid disaster to the high realm.

Entrepreneurs because enterprises have just entered the right track, so full of self-confidence, but also want to do a larger cause, feel that they have the ability and courage, it is reasonable. Therefore, in addition to their own search for all possible opportunities, unconsciously more opportunities to automatically come to the door, praise, exaggeration, vanity, worship and arrogance accompanied by around, as if they have suddenly become the future of successful people.

So how to develop enterprises, how to do big and strong full of mind, is the new project? or expand the size of the enterprise? Or a world-class high-tech? Or do you spend millions on professional managers? Still must create Chinese famous brand? These seemingly magnificent plans, the result often ruined the enterprise's future. As if only just to solve the problem of food and clothing, the enterprise's talent, capital, management and control capacity, risk prediction, risk prevention ability is very weak, even the awareness of this aspect is not, because there is no operating experience, the enterprise is very young. One day you will find that your old subordinates suddenly mastered the new domestic technology that they could not understand completely in the past, different stakeholders suddenly feel that they can do big business, your investors tell you have to do the industry's top three only hope, if the teeth expand the scale of business after the money rolling in, enterprises to transform , enterprises to step up ... Heard！

Here I do not mean that we should not seize the opportunity, but only to say that in the face of opportunity must be sober, to withstand the temptation to seriously weigh the resources of their own to be able to operate such opportunities, and how much I can withstand the risk.

Why do you have to hold the temptation of opportunity?

First of all, expand the scale of business:

Yes, the scale of expansion can reduce costs, can increase market share, can gain more benefits. But there are a few points that must be noted, the scale gradually expands, the cost is in reduces, but expands to a certain scale, the cost will increase rapidly, how to control this scale is not easy, moreover most entrepreneur does not understand the finance, some even does not know own real operating cost; Also a challenge for existing management teams: 10 million, 50 million, a billion of the output value, each step is a threshold for the team's management ability is a test; and the most dangerous is your cash flow, once your size has doubled, your debt must increase, monetary funds must be partially cured, The ability to operate cash more and more high, your financial pressure must increase, once the market has a little bit of trouble, your cash this snowball will roll the smaller, you will kill! During the financial tsunami, many enterprises shed tears.

To see the transformation of enterprises

We often hear the so-called experts in the Enterprise diagnostics, an opening is the enterprise to change, to increase value-added. Yes, this is universal words, in fact, there is no meaning. Transformation is difficult, can turn early. May I ask: where is the direction of new information needed for transformation? Is it suitable for us? Does the enterprise's advantage exist? Where does the funding for new projects come from? Because small and medium-sized enterprises can not from the existing financial system in China timely financing, the new market is equal to the start of enterprises, new areas for the existing talent team are white; enterprises in the process of transformation is far more than the proportion of failure, of course, because of the transformation and successful cases are shortage, But with more than 40 million entrepreneurial enterprises are rare.

As for professional managers, please returnees, such as the formation of High-quality professional team

For entrepreneurial enterprises is also unrealistic, but also blind. is millions's annual salary worthwhile for startups? Do you have the ability? In the enterprise has not formed its own culture, has not established the effective control system the circumstance rashly radical, also is to find the death the recruit. You know, the expertise of the returnees is to maintain the normal functioning of the system, but they owe innovation, do not understand the Chinese market and national conditions, and professional managers are professional, but they are too professional, no corporate loyalty, and entrepreneurs also need strong sense and control their ability, for young entrepreneurs it is difficult.

Finally, to see the creation of Chinese brand

Brand is based on technology, products, services and other operating entities, if the foundation is not stable, brand is empty, not to mention no tens of millions of, you do not think of Brand dream, brand name for the entrepreneur is not the thing, but occasionally think about it.

In a word, concentrate on doing their own things to do, clear their own environment and the resources to know what to do, down, so that the natural will come, is yours or yours, remember to resist the temptation of opportunity!