The bottleneck of entrepreneurship development in college students

Kingkian's Chu Orange, Liu's Liu Dao, why in the market high prices do not worry about selling? Because there is a legendary, inspirational story in it. I want to tell you that a product with a story is better sold. "Under the platform, the entrepreneurial mentor, let the stage pour bitter" entrepreneurial college students, repeatedly nodded. On the morning of 17th, Shangcheng District Ziyang Street held the annual Ziyang Sword Ziyang Forum. The forum is a Ziyang Street building brand, is to support college students to create an interactive platform for exchange. This year's theme is the difficulties and challenges for college students. 5 of the pioneering college students, more than 40 students in school seriously listen. As a pioneering mentor Shang ugly, comments when scrupulous, forceful. It is not surprising that the face of the mature he is also a bit. 1983 born, 42 Yuan on the university side to read, junior start-up from scratch, the creation of billions of assets of the enterprise ... The legendary experience impressed the students at the present. College students: Entrepreneurship is very hard tutor: to learn to tell stories now entrepreneurship really very tired. "A trendy dress of Liu Yang, after the stage poured up the bitter." Five years ago, Liu Yang graduated from China Academy of Fine Arts and made ceramic jewelry business. Because all products are DIY (English do It yourself abbreviation, translation for their own hands), so the market response is good, the product also has its own brand Taufei ". With the aid of Ziyang sword, she also had office space. But this year, she was obviously feeling a little labored. From product design, packaging, naming, production and later sales, and so on by themselves, feel limited energy. "Now the network sales impact is very large, she also groped in Taobao opened a shop, sales are not ideal." Network Sales I am a layman, art, photography, text, typesetting and other operations are Greek, and many original design works dare not put online, afraid of being peer plagiarism. Liu Yang said his predicament. Shang site: Not all things in Taobao are good to sell, especially your product original design, the price is more expensive than similar products. But Taobao is a cheap display platform, you want to show the cultural connotations of your products, so that peers can not copy, so that the business initiative to come to the door. How to make cultural connotations? Liu Yang threw a new doubt at Shang. To learn to tell stories, packaging products. "Teacher after listening to Liu Yang's product introduction, the scene has made up the story: The picturesque Sihu side, a group of beautiful little girls, with the hand to pinch out lifelike jewelry ..." Shang said, the relevant promotional products of video, photos and so on Taobao, must be very hot, customers uninvited. The same suggestion he also gave to engage in the sale of agricultural products Shang. This year, the three public funds reduced, agricultural products Sales group orders plummeted, sales more difficult. Shang said, you voluntarily resign from the office, smashed the golden, engaged in the soil of the dregs of agriculture, the experience itself has a selling point, like Chu Orange, Liu Dao same. "College students: want to big career mentor: Sell the plan, do not sell products 1983 born Song Dawei very can toss." Done SalesSales, hotel management, and even he learned to do professional animation. 4 years ago, he began to start his own business, the main product is embroidery, weaving brocade and other characteristics of Hangzhou handicrafts. To this end, he opened a small shop, called Fairview Jiangnan ", repeat customers are more and more." Recently, he is going to decorate the shop. Not only the main embroidery, weaving brocade, but also into some oil paintings, calligraphy, Nepal pendants and so on, suitable for the home in the arts and crafts are considered to introduce a point. Song Dawei said next year's plan. Hearing these, Shang gave his own advice. Instead of just staying on sale, sell the solution. For example, there are customers in the family want to decorate some classical, a bit of cultural flavor, you give them a plan, overall packaging, so that may be better business. "Similarly, Shang also proposed to be prepared in the Wedding planning field of entrepreneurs Hou Hao." Personalized wedding Demand for customers, you can create a program, from the wedding design, wedding, hotel reservations, such as the overall operation. "University students: want to diversify management mentor: Do not share the pie" 28-year-old Wangxiaomei began to calculate two times. 5 years ago, she came into the chemical field of medicine, to last year, two varieties of chemical products Annual sales have done 10 million yuan, but also set up a research and development department to obtain a software copyright and two utility model patents. Perhaps the two years of entrepreneurial relatively smooth, she emboldened more sufficient, began to calculate the diversification: We are ready in fuel, precious scrap metal recovery and military products actively open up. Shang has reservations about this. Shang said that the initial stage of entrepreneurship, or should be in their familiar areas to enlarge the market cake, rather than a pancake. If you really want to diversify, it should be in the existing products upstream and downstream areas to create a complete industrial chain.