The business that is hidden in the rubbish

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Creativity has reinvigorated the enterprise. Now let's take a look at the environmental industry's unique range of products, services and technologies, and how the business giants who have turned their dreams into reality are breaking out of the cocoon.

When others see waste, flawed or unfinished business, savvy entrepreneurs can always see opportunities. It's not easy to do this, but in reality there are people who have created successful brands by recycling defective products or services. Some people even carve out a sideline with profiled products, and if you give them up without thinking about them, it's tantamount to giving up a decent profit. Here are 4 companies that can inspire you to rethink where your income may come from in the future.

Recycling box: It's wealth, not rubbish.

Matty Maderon (Marty Metro), CEO of the old cardboard box Company (Used cardboard Boxes) Photo source: Used Cardboard Boxes

In the old cardboard box Company (Used cardboard Boxes), a large number of "recycling" boxes (which have been used by large companies and have been planned to be recycled or thrown into the garbage cans) are precious. Regional distribution centers carefully inspect and select each box before they are marketed as cheaper, greener alternatives to traditional boxes. 11 years after buying and selling old boxes from the neighborhood, Used cardboard boxes's chief executive, Marty Metro, found an opportunity to carry it out as a business, because he found that, for a box, once it had been moved, people tended to throw it away.

Imperfect wines: from taste to sale, everything is fine

Accidental Wine Company (accidental Wine) buys a still-defective package, but otherwise remains intact, and is resold on the Internet at half price. Image source: AP

Years ago, the family team--fathers, sons and daughters, David, Micah and Kelly Fobs--frequented a chocolate producer, who had also been selling gourmet wines at a discount of up to 50%. Why? Because the labels on the wine bottle are scratched, misspelled, or because the bottle next to it is broken and stained. When the boss no longer engaged in confectionery production, the Forbes family invited him and another partner to form a team to seize new opportunities, accidental Wine (The Accidental Wine company) was born. The Los Angeles E-commerce Enterprise was founded in 2007 to provide sales channels for defective wines packaged or for wines that must be sold out before new products enter the market.

But to avoid angering suppliers (and avoiding the risk of inventory crushing itself), the company is trying to keep a cautious view of wine discounts. That means it's hard to find the retail price of their wines in regular web searches, says David David, the company's chief executive. He pointed out that they rely heavily on mass mailing to attract visitors to their site to share accurate price information. "The dealers and wineries are not embarrassed by the fact that the wines they sell us are cheaper than the ones they sell to most customers." ”

The new life of old thought

Service based businesses are also challenging. Brousse Carlsen (Bruce Carlson) is taking a beating through an IP factory (IP Factory), a consultancy that he created two years ago after he left the technology transfer Center at the University of Connecticut to help others who intend to start businesses commercialize their research. His company is committed to providing services to companies that have already started a project or patented it. They contacted experienced and trusted consultants, graduate students and entrepreneurs to commercialize a concept and bring it into the new market.

So far, Carlson says, they have four projects at different stages of commercialization. "I'm looking for ideas that are starting rather than being realized, and this idea is a gold mine for entrepreneurs," he said. "Carlson (Carlson) said.

Profiled Geely Bean (Jelly Bean): Still sweet

Not every bean is perfect, there is a small part of the auspicious shellfish candy beans (Jelly belly Beans) is square, this small part of the square auspicious shellfish candy beans will not be hit the company logo, although they are different colors but actually taste the same chocolate taste. In the 90 's, Gillibei (Jelly belly) began collecting irregular-shaped candies and selling them at half the price of normal products at the California Tourist Center. But as the popularity of this random-packaged candy increases, candy companies are also starting to sell candy on the internet and through retail outlets, such as meta stores.

"It's not even the topic we're talking about for a long time." "Gillibei (Jelly Belly) spokeswoman Tommy Holt (tomič Holt) said. "In the past 20 years, the retail environment has changed a lot, and as more non-traditional candy retailers are involved in the confectionery industry, we will certainly have more opportunities." ”

Belly Flops's sales are strong enough that private, undisclosed financial Gillibei (Jelly Belly) has also introduced a "hodgepodge" of independent products, a "hodgepodge" of corn sugar (candy corn), gummy bears (Gummi Bears), a collection of special-shaped candies such as fruit gems (fruit gems) and neon (neon inchworms). Since the "hodgepodge" was launched about 8 years ago, sales have been on the rise, and only a small percentage of sweets that do not meet the production standards will be restricted. Moreover, now there are more and more two-tier network market, has not all the special-shaped candy profits will eventually enter Kyrgyzstan Bay. "Every once in a while," Tommy Holt said, "You'll find interesting shapes of candy on ebay."