The competition situation of classified information website and the opportunity Analysis of individual stationmaster

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Classified information web site a little quiet lately.

The field of classified information Web site recently two things are more fire, a prior period of time to drive the donkey incident, the basic process is net find Chen Yao advertising, the result of advertising content too show a donkey, so do not know people think that is to catch donkey nets, so Bai got a catch donkey nets, Then in the basic not to spend money to earn a concern, but also get into a lawsuit. It's actually good for net because it's a thing everyone on the discussion, for the promotion of the visibility of net must be good, but net heart certainly uncomfortable, because such a discussion, their competitors Bai also be concerned about, they are spending a lot of money, and the people net is a penny not spent. The second thing I have seen in recent days on the news, said that the 58 of the same city and net mister on Weibo, said Bai by the competitor website users send spam way to promote, and the content of the message contains false information.

From these two things can basically see the classification of information web site is not calm, although these things are not so prosperous 3Q war, but in fact these two things can be seen in this field of competition has been to the degree of white-hot. The so-called "not calm" of the title, that is the meaning.

Several important classification information website's appraisal

said the domestic classification information website, cannot but mention 58 with the city, the net, the common people net and so on some websites, then they occupy how many market share, in the user's accumulation and the experience aspect and what each respective advantage and disadvantage, this article is presumptuous to comment on. First, from the occupied market area: These three classified information giants have already opened their own stations in the cities with basic market in China. Footprints can be said to be all over the country, and even some less developed, the application of the network may still be far from Universal County has been covered.

Second, focus on the flow of data such as ranking.

Of course, apart from these three classified information sites, there are many, but basically in the competition and far behind, so in the middle of the omission.

What is a classified information site?

said the classification information website domain is not calm, then certainly must say clearly what is the classification information website, this article will give everybody to make a definition. In fact, the so-called information, basic can be understood as advertising, then classified information can be understood as classified ads. However, we usually read the newspaper, especially some local newspapers, there are often some of the layout above all types of advertising, such as recruitment, such as job search, such as second-hand trading, such as the provision of some services and so on. But the information in the newspaper is only seen when we need it, and it costs money to publish it. In fact, the classification of information sites are more and people's lives together, because it contains the plate is generally for the life service, of course, there are some classified information site contains enterprise information, such as corporate Yellow Pages, enterprise supply and demand information and so on. However, the company's information placed on the classification of information on the site, whether the focus or the number of publications are far less than the life of the information. For ordinary people, classified information than news and entertainment, such as more affordable, because it directly to the needs of the people, it and annoying traditional advertising, not only not disgusted, but also active to find, is the common people looking for ads, this is the biggest event for advertisers. The classification information website does this kind of thing, they provide a platform, lets the user release the information free of charge, the free view information, thus obtains the user's favor. In general, the classified information site includes sections including real estate, dating, vehicles, sales, recruitment, life, education, business and so on. For example, in the field of life has decorated the plate, in fact for the classification of information sites, it can be placed in the industry category, can also be placed in the life of the site. For example, similar to the site http://sjz.zhcoo.com such a decoration site in the hair outside the chain, select a classified information site, in fact, in many sections are allowed, as long as not hair, will not be deleted, of course, some classified information site is not allowed to send outside the chain, then this is another matter.

Personal webmaster Opportunities in classified information sites

Above said the situation of the Giants, below the personal webmaster and small and medium-sized Internet companies in the classification of information on the site of the opportunity. Personally, small and medium-sized webmaster in the field of classified information probably have the following two opportunities to consider.

First: The small geographical Classification information website. Big giants are seizing the national market, but a small place like the two-tier city can still make a difference. This is because these cities in the classification of information in the field of competition is not very intense, and because the network market is not very developed, people for some sites do not form a subjective consciousness.

2nd: Classified information and then subdivided the site. What is the classification of information and then the classification of the site? That is, the sort of web sites that internet giants do are all related to life and even some other areas, like corporate information. And when we do, we just do it for a certain type of information. For example, the site http://dl.zhcoo.com is classified information for a class of decoration to do the site, big Field no chance, then choose one of them. This competition will not be too big, and can be bigger and more professional, and whether in the promotion or in the search engine optimization rankings have certain benefits. Another example of the education industry, the site can be done for a province, but also for a larger in the education industry more developed cities to do, do a city education information released free information website. In this way we can do more professional, and easier to make a difference to the profit point.

The above is a personal information on the classification of some of the site's views, if there is a poor place, but also hope to forgive. Http://sjz.zhcoo.com stationmaster Original, reprint please specify!