The failure of college students to quit their business by introducing wind-induced guidance

A college dropout three times experience "my personality is better for the chicken, not for the Phoenix." You let me go to work, not for me. I think this life is decadent, morale, passion is gone. I'm going to start a business anyway.　　"From the original students riding bicycles everywhere to pull business part-time intermediary, earn the first bucket of gold, to pour all their savings into the E-commerce Internet, less than a year of failure, and now prepare to return to the countryside again, only 24-Year-old Li said he started a business since 2004, almost no day to sleep comfortably. First venture-forced entrepreneurship has been intermediary cheat light Living Li 1985 was born in Cangxi County Bai Yi Town, a farmhouse village. There are few sources of income in the home, but only on meager land. Li on campus when he was in high school. Every week before going to school, he brought his own rice rice, garnish is the home fried kimchi.　　In this environment, Li has been to the college entrance examination, admitted to the UESTC computer professional. The city life is not like the countryside, the stitch all needs the expense, lets the Li life pressure is very big. "I don't know a friend or a relative. Isolated, I tried to find a job outside. "But Li said, just want to find a job on the weekend." At that time, the train North station, Liang Home Alley recruitment Many, can be all intermediary. "As a result, they are basically cheated out of living expenses every month." "Li said," A lump sum, a year to cheat money has more than 3,000 dollars. But I always defy, always hold a glimmer of hope. Never found a job there. Later I also forget. "Entrepreneurial students to open part-time intermediary to face the reality of survival, Li had to go out to find work." "At least find a job distributing leaflets, not through intermediaries." Li recalls that when he was looking for a job, he would laugh. He was wearing an old suit, with jeans and a pair of sneakers underneath. At the company, the security guard stopped him and the door was not allowed in. "There was a company that went 18 times without entering the door.　　Li said, from the countryside, do not know what is called image. Finally bite teeth, took more than half a month living expenses more than 100 yuan to buy a suit. Unexpectedly, this security allows him to enter the door, but also help him contact marketing planners. Through the conversation, he found that a lot of work has to send leaflets, recruit students part-time opportunities. "Why am I not going to serve these students and provide clues?" "The momentary sudden thought has made the Li thought change."　　' I must at least cheat the students, ' he said. "It's sheer hard work and a little difference. Li said that the original intermediary companies, the basic information, service spreads, to obtain pure profits. "Remember the clearest time, in order to earn 200 yuan, two o'clock in the morning a heavy rain bike to pull business." At that time, the clothes were full of water, the glasses were full of water and fog, can only see a meter away things. I lost countless tears for these things. "In this way, Li first time in the sophomore stage." Team seven or eight people, from Sichuan each university, earned 100,000 yuan a year. [Page] Second creationIndustry-ignorant entrepreneurship to give up their studies to engage in E-commerce undergraduate part-time intermediary in more than a year to red. Li Heart is also big, want to expand the student market. Unfamiliar with other areas, only to the student market, increase its market thickness. As a result, Li and the original part-time intermediary entrepreneurs around the school open shop, to do a student market e-commerce.　　At this point, Li made an important decision in his life-dropping out. I didn't pay the tuition fees for the third year. Limited energy there is no way to take care of things, you have to give up something.　　"Deceive parents, Li wholeheartedly into their own business." Three interviews attracted millions of VCs into the Internet field, the original part-time intermediary to make more than 100,000 of all invested in, but also to find a venture capital. "Venture capital to find us, he knows we have the resources to understand the student community." "And the owner of the venture only met three times." For the first time, I took the business plan and gave him a direct description of the project and said you needed to contact us. After one weeks, he called me to talk about the details and the third time we signed the contract.　　Altogether 1 million, divided into three stages put. Get venture capital, start still very difficult, mainly rely on a few brothers to go outside to run business. The project is very burning money, the money is used quite quickly. Set up a technology platform, spent three months, down 50,000 of the cost, not including the purchase of servers, equipment. And the biggest cost is publicity.　　To make people aware, Li says, it is necessary to support some clubs in schools, print posters, sponsor student events, and organize speeches. Venture capital divestment failure "to tell the truth, our road has not gone smoothly, it died." Li concluded that when the project was carried out to six or seven months, VCs suddenly withdrew capital. Give the wind to work, but also only to regret the answer, "money encountered some problems, beyond reach." "Li said, his money all used up, the wind cast divestment, then really want to jump from the office building, want to die heart have." After the venture to withdraw capital, Li and together with entrepreneurial partners stick, has been dragged. Also try to find investment, but see the project will not live, no one to speak.　　Grinding for three months, 8 people daily life is 20 yuan, each 3 yuan lunch box. Later, Li found a work partner said, or scattered it.　　Go to work, read books. Did not progress so long, tired Li want to stabilize, with their own experience to work for others. Li first to a friend of the catering company to engage in planning. Then job-hopping to an advertising company, responsible for customer resource management. "Income near million. But I think this is a decadent life, no passion for morale. I'm still going to start a business. "[Page] the third venture into the countryside again after the earthquake, Li back home." Despite the improvement of their home life, they are still poor and backward. The scene of the hometown touches oneself to return home the idea of starting a business. But parents and girlfriends are a little puzzled. "Don't think the countryside is poor, don't think the city is easy, you need to see the future."　　"Slowly enlighten the work, Li gradually said to pass the parents and girlfriend."According to the preliminary idea, he wants to run a vegetable deep processing plant need to invest 1 million, own empty also only 300,000, this let Li again start embarrassed. This August, one day at home watching TV, inadvertently, Li saw a typical case of Bao Shan village, deeply touched by his notebook on a few words of Treasure Mountain. On the second day, he went alone to learn from the scriptures. I told Jiashuji that the Po Shan village pattern should be replicated and that more people should inherit your spirit and mantle.　　Baoshan Village Secretary heard the situation, also expressed willingness to fund support.　　Now that the preparatory phase is drawing to a close, Li says the chances of success are much greater than they were a few times before.　　Dialogue Li-Home business E-commerce that venture in your opinion, what is the cause of failure? The original failure to start a business, summed up is the place and the people do not have. At that time the conditions decided I could not succeed, success is a cumulative process. You are a student, after all, only the limited experience of resource experiences. If success was only a miracle, this miracle was one out of 10,000. Most college students fail to start a business. Success is not accidental is inevitable.　　It is difficult for you to succeed if you accumulate to a certain stage.　　Not everyone is fit to start a business, what do you think is the key to success? Entrepreneurial character is very important to have tenacity.　　There is a state of being that you will stick to unless your body collapses. I was in the twists and turns or walked this way.　　In addition, I think a person's experience background is also very important.　　The last time Internet entrepreneurship to return to rural entrepreneurship, a large span? Indeed, entrepreneurial span is relatively large. In the future, rural development can also use the Internet. Rural workshop I dedicated a piece of e-commerce. Although many people think that the countryside is dismissive, but 35 years later will have the future.　　I am optimistic about the opportunity of rural development.　　What was the warning about the venture last time it failed? No longer as blind as before, the light has cavity enthusiasm. I do this beforehand, more mature than before and a lot of savvy. Each link is inter-related, which one is not accurate, I will not do the next step. [Page] expert comments Southwest University of Finance and Commerce Dean Pango students do E-commerce can not be a pancake "student group E-commerce market demand is recognized." But do not share the pie, do beyond their ability to do the field. This is a very low probability of success. "In the field of E-commerce has a lot of research in the Southwest University of Finance and commerce," said Pango, now many college entrepreneurs are doing e-commerce, they think the student market themselves familiar with the start is very easy.　　But it's not. Take Li as an example, the original to do part-time intermediary, achieved a small success because of their students professional intermediary familiar with the high, small-scale business can be in their own control. He knows what students and job-recruiters need, he just bridges the middle and adds a link to them. This is a very elementary and traditional way of doing business.　　Success has its limitations. Later to do E-commerce, from the traditional management to the forefront of technology, must be in the business model of innovation to do.　Li's ideas for the student market have expanded infinitely,　Involved in a broad range of areas, for students to buy food and clothing and other aspects.　　E-commerce market in the student market many people inside and outside the industry know that there is potential, but the actual success is not much, did not anticipate the difficulties. The success of e-commerce depends mainly on the unique perspective and good marketing. The development of technology platform not only requires continuous research and development of new products, but also to build their own database. If there is no characteristic, want to succeed must do a lot of burning money marketing propaganda, let the audience know you. Li holding his more than 100,000 savings and 1 million VCs, is far from enough. We initially estimate that to do more decent e-commerce, 10 million of inputs are definitely needed. Therefore, college students in E-commerce, if there is no huge financial support, it is best to narrow their own areas to make features, do not share the pie. Should be inclined to that kind of ability, just want to oneself in the middle of a simple Add some bridge link can project.