The first bucket of wireless entrepreneurs

Author: Yu Tao ding Jia le Summary: In the mobile internet world, the reality of the giant card position does not stop the entrepreneur to find the opportunity of the Nuggets in the hot. Wireless Internet 2 in the mobile internet world, the reality of giant Kaka doesn't stop the enthusiasm of entrepreneurs looking for nuggets in the middle. They pondered the core values of their existence, carefully and boldly heuristic the boundaries of their own turf.　　The future is unknown, but some entrepreneurs have found their first bucket of gold. Caught in a salon meeting in Guangzhou in 2007, a group of entrepreneurs made an impassioned outlook on the concept of "mobile Internet", which was still fresh at the time.　　At that time the mobile phone has become people's "necessities of life", what "information terminal replacement", "One Person id", "Mobile positioning" and other trends generated by the new value space has been the group of entrepreneurs insight. Today, looking back at the salon on the group of entrepreneurs business, some have closed down, the rest can only be used "tepid" to describe. But that does not obscure the passion that more entrepreneurs flock to.　　With the advent of the 3G, the concept of mobile internet has been pushed to new highs. In this, there is no lack of star enterprise's birth. But the environment they face is not as rosy as they had imagined a few years ago. From the beginning of the SMS MMS, to the W a P hot, and then to the current application software and even the concept of the client, mobile Internet content, channel and billing three areas have a giant card position. The traditional internet giants and mobile operators are the two big mountains they have to face.　　As a result, angel investors predict that there will not be too many big companies in this field, so they are a group of entrepreneurs in the middle of the gap, to do their bit on the phone that piece of the screen to occupy a place.　　The way to focus on their current nuggets is more realistic and interesting.　　Business easy to check the Liu found such a problem, the search field claimed to have tens of millions of user-level companies, but advertising this most direct profit model has not been big. In the view of the CEO who moved the company's business to Japan in the 2006 and was successful, advertising can account for half of the income they earn in the Japanese market, precisely because the use of mobile internet users and brand advertisers have a high degree of agreement.　　On the contrary, in China's mobile phone user form, it is low-end to high-end infiltration process. The Skye Internet listing has also revealed a mobile phone market, a group of giant mobile phone users lurking deep in the depths of the ocean, with strong entertainment and information needs. Using a mobile phone to sum up the market is clearly not comprehensive enough, but this batch of highly cost-effective non-smartphones but occupy a large proportion.　　It is worth mentioning that the mobile phone is the first or only carrier of this group's access to Internet information. This large group of users is also the mobile Internet entrepreneurs find the first bucket of gold in the blessed land. The industry is said to be flooded with hundreds of middleware vendors who are responsible for distributing games, reading, music,W AP Page information and other product roles.　　Liu that, whether the search concept or browser tools, or "Cottage a Ppstore" and other selling points to break into the user's phone, in fact, the role of each other is not much different. Therefore, the user pays the profit pattern should occupy the bigger proportion in the mobile internet to obtain the entrepreneur's consensus.　　The difference is only how to market changes in the practice, there are many of them value the prospect of smartphones and "Heroes broken wrist", but more is still not enough to give up the attractive market.　　The way out for this essentially convergent business, the use of "cottage" and "non-Shanzhai", "smart" and "not intelligent", "pre-installed" and "public download" concepts such as the separation of the market has lost its meaning. So, where is the way out for this group of entrepreneurs? Their answers also show a high degree of convergence: lap users, platform. U c Yu said he would prefer the user to take U C as a mobile service platform, not just a browser.　　Liu has also been emphasizing that easy to check is not a game company, but the platform of the game, or the marketing platform for all customers. In Liu's view, the Japanese market can have sales of weather information listed companies appear, but in the Chinese market, only "platform + service" concept can be boarded the capital market.　　However, it also means they will face bigger challenges and rivals such as Tencent Q-Q Giants.　　In this issue, some entrepreneurs make the choice: do domestic mobile phone middleware platform of the boss chose the vertical field into, easy to check Liu is tightly grasp the concept of "search", and Yu's answer is to let mobile internet all content delivered to the user in front of this fast channel speed.　　As the 3G portal Zhang says, the hardest thing about mobile internet is that it changes too quickly, sometimes in order to develop even the most successful place to destroy, only innovation is the industry's only way to survive. C 9-c 13 Special articles written by South reporters Yu Tao Ding Jia le