The first Internet Café Media dapeng: Entrepreneurship should start with the application technology

The first Internet Café media dapeng January 8 Morning News, Adworld Interactive marketing World in Beijing today, the first Internet Café Media General manager Dapeng received Sina Science and technology interview, said that the Internet café media industry is essentially software competition, in the Internet Café Media business should start from the application technology. The following is an interview record: Moderator: Sina net friend, everyone good!　　I am in the position of Oriental Grand Hyatt Adworld2010 Interactive Marketing Meeting Site, I am pleased to invite a guest to talk to us about the situation of Internet cafes, he is the first Internet Café Media General manager Mr. Dapeng, please Lee always give users to say hello.　　Dapeng: Hello!　　Moderator: Please tell us about the first Internet bar media specifically do what business? Dapeng: We are divided into two parts, one is often to the Internet café people, often to the Internet café people should be very understanding of the Internet bar media, every day can see ads. The second category is the media industry, they have passed the age of Internet cafes.　　The person that goes to the net bar is 18-20 Dogan between, unmarried, single is a frequent guest of net bar. Remember in the year before the release of data, we can estimate, about three-fourths of the 18-24-year-old netizens are often to internet cafes, from this point of view we can also see, internet cafes as a young people with Chinese characteristics of entertainment, its media value is very simple can be seen.　　We in this process, we mainly through the Internet Café management software in the Internet Café platform to do some advertising display. Internet Café management software is currently one of China's most famous internet Café management system, has existed for 11 years. Flash is the management of network games software, the game industry is very beneficial.　　For this media is currently the main customer or from the network services, not only online games, including such as Taobao E-commerce, like our three major portals, there are a certain customer aging situation.　　As a new user of the entrance, the role of Internet cafes can not be ignored for the entire Internet industry is an irreplaceable role.　　Moderator: How do we work through the software, and what are our main revenue-earning options? Dapeng: The current advertising-oriented, as an Internet Café management software is part of the software industry, we all know that in China, software piracy problem has not yet a company can be resolved well. It is difficult to achieve on the software level itself.　　Internet café software in this field, our company in the overall transformation.　　Moderator: We Chinese netizens develop quickly, through broadband access, for the family's own online trend is also increasing, internet cafes will not shrink? Dapeng: In previous years, including companies like Shanda are doing such predictions, in fact, in the past few years, Internet café Internet users growth rate even higher than the growth rate of home users, why this situation? In many previous occasions we have expressed the view that Chinese teenagers do not have a home entertainment environment. In the Confucian culture environment, parents do not allow teenagers to entertain in the family, especially the adolescent to travel a strong desire to make friends, you need such a ringCross-border。　　In China, especially the only one-child society, we do not think that internet cafes will decline as long as the cultural Foundation is unchanged.　　Moderator: You also mentioned that the Internet Café audience is 18-24 years old, but also concerned about the development trend of the Internet, 18-24-year-old purchasing capacity is limited, will not affect our business? Dapeng: In the sense of influence, in fact, 18-24-year-old Youth Entertainment, not the poor, China's 1.3 billion people's purchasing power will not affect CCTV, 28 principles, 80% is not rich, why still advertise in CCTV?　　The Internet café is not alone is poor or rich, most of the procurement of advertising companies are not luxury companies, we will not sell LV to internet cafes advertising, are fast consumer goods.　　Moderator: What are the main categories of advertisers? Dapeng: Mainly six categories, a class of network entertainment, as well as fashion digital, such as mobile phones, Mp3,it class, mainly refers to computer hardware this category. The purchaser, if not himself, is also an important provider of advice.　　In addition, sporting goods and clothing, FMCG, personal supplies and so on.　　Moderator: Last year, we were all concerned about the economic crisis this topic, the economic crisis so many companies to the advertising budget has been cut, last year, our company's advertising is probably what kind of situation?　　Dapeng: The impact of our field is still limited, after all, the traditional customers in our place in the relatively small amount of the field, the most important is the entertainment category of customers, accounting for about 80%. Moderator: What is the trend of our advertising next year?　　Will there be explosive growth? Dapeng: A year ago I received an interview with Sina Finance, I once said, it is because of the arrival of the economic crisis, so that Chinese enterprises will do fine advertising, which is conducive to the development of our network advertising industry.　　Including Sina's growth is also very high.　　Moderator: Now we can share the income scale of the profit.　　Dapeng: I say our entire industry, last year should be around 100 million.　　Moderator: How much do we share?　　Dapeng: Should account for 50%.　　Moderator: We see a lot of people now see the Internet Café media this piece, you think this industry is not very competitive?　　Dapeng: This industry surface is the media competition, in fact is the software competition, the Internet Café software competition is mainly lies in the industry experience accumulation, each Internet café has each kind of situation, depends on your software stability and the adaptability.　　Moderator: The next step of the development of Internet bar media can introduce, just you said that also accounted for half of the market share, other companies also accounted for the other half of the share, we are more concerned about when you can have a representative of the Internet bar media companies appear, such as will be listed, this time will probably be Dapeng: The next two years will be decided, although we do in the media is a better company, our competitors are mainly two to three, any two and up to cover 80% of the market, the most important is to see the pace of growth of competitors orThe speed at which we grow.　　Moderator: Does it mean that you will have an acquisition next?　　Dapeng: It depends on our competitors.　　Moderator: There are a lot of people want to start a business, you have to them what kind of advice, you think this industry is the key to competition? Dapeng: I think or technology, want to start a business or from the application technology.　　The media is just a form of profitability.　　Moderator: The first Internet cafes media this year what kind of action?　　Dapeng: This year we live in two aspects to start with, on the one hand, to improve the network service customers from the media to the channel integration, on the other hand from the traditional industry, we pay more attention to professional fields, such as the sports industry to improve customer service. Moderator: Thank you Lee always accept Sina's interview, I hope this year to see the company has a big move to appear.