The first step for college students to start their own business: What is my business?

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At present, more and more college graduates are determined to start their own businesses, to become their own bosses, entrepreneurial behavior has been strongly supported by national policies, but according to the statistics of the National college students entrepreneurial success rate of average only about 2%, most college students in the entrepreneurial path. One important reason for this phenomenon is that many people take less steps or take the first step, that is, the lack of a clear plan for entrepreneurship, or no accurate positioning of the enterprise. College students should be very clear at the beginning of entrepreneurship, my business is what?

Enterprise positioning of the 1th is the enterprise for who services, that is, the customer base to face. Many college students in the project novelty, but the idea is too different, and do not take into account the market and demand, and then a good idea can only be a castle in the wind, even if implemented, will eventually have no market and have to dismal end.

Only if there is enough market space, the enterprise has room for development. College students in the early start of the market to do in-depth understanding of the market capacity and development space to make accurate judgments. Woo Jun Recruitment is the most large-scale comprehensive recruitment, job search site, its founder Wu at the beginning of 2000 years to realize that the growth of small and medium-sized enterprises, rapid growth of space, with the deepening development of the reform and opening-up, will play an increasingly important role in the national economy. Therefore, he will be the site's corporate customer base for small and medium-sized enterprises. It turns out that his judgment is correct. At present, China's small and medium-sized enterprises have more than 10 million households, more than 99% of the total number of households, providing nearly 80% of urban employment, forming a huge human resources market. 10 years of Woo Jun recruitment network of individual users have exceeded 20 million, enterprise users more than 2 million, and successfully achieve 8 consecutive years of profitability. The potential of the future SME market is still enormous. It can be seen how important it is to choose the right customer base.

The 2nd Enterprise positioning is what products the enterprise provides, that is, what profit. Identify who you are serving, and then make clear what products are available to customers. Products to meet the needs of society, this is the primary responsibility of enterprises, but also the way of survival and development. No good products, even if the market as broad as the sea, can only exclaiming. People have no I have, people have my excellent, to win the product is the eternal rule of success.

In 1984, Mr Liu had a forward-looking understanding that PCs were bound to change people's work and life, and 11 of thousands of researchers started a business in a rented reception in Beijing. This is Lenovo's predecessor, Legend. Over the past more than 20 years, Lenovo has been developing new technologies and new products, and is positioned in the "development, manufacture and sale of the most reliable, safe and easy-to-use technology products", "success stems from unremitting efforts to help customers improve productivity, improve the quality of life", always standing in the forefront of innovation. Lenovo is now the world's third-largest PC producer, a leader in China's national IT industry. College students in the beginning must build their own unique quality products, only in order to quickly open the market, from the fierce competition in the market to share a cup of soup.

The 3rd Enterprise positioning is to establish the brand of enterprises, that is, how to make the target customers only choose your products, do not you. Winning by quality is the eternal law of success and the success of this, but promotion is also very important. The best quality products plus the most effective promotion, in order to the fastest in the customer base to establish a good reputation, the formation of brand effect.

But the promotion must be as it should be. Taking the domestic network recruitment market as an example, according to the "2009-2010 China Network Recruitment Industry Development Report" published by Iris Consulting, the Chinese network recruitment market will exceed 1.5 billion yuan in 2010, so the development trend of China's online recruiting market is very optimistic. But the domestic loss of recruitment sites abound, even in the industry's top three Zhaopin is not spared. The reason, the serious homogeneity of the product and profit model is fundamental.

Lack of innovation in products and services, the network recruitment industry three launched an overwhelming advertising campaign and close to the suicide of the price war, regardless of the cost of burning money the nature of the competition caused the enterprise vitality, loss repeatedly, management changes constantly, affecting the entire enterprise development process. A loss to make a yell, is not greatly outweigh the gains! and Woo Jun Talent Recruitment Network is able to achieve 8 consecutive years of profitability, very important point is always focus on innovative customer service mode, the use of low-cost promotion, so in exchange for the customer's loyalty and cost savings. College students must focus on improving the quality of products and services, who is the most close to customer demand, who can win the most customer support, otherwise can only be impossible.

Ideals are not planning

Self-entrepreneurship also must have a clear concept of the development prospects of enterprises, my business in the next five years, what the next ten years will be in the industry in what position. This concept cannot be a mere fantasy, but a detailed plan based on facts. Bubble President Li once said that the most admire Ma Yun's point is that the cattle are all realized. Ma Yun made the rhetoric, because he is the entire e-commerce industry has made an accurate positioning of the development of their own enterprises to make a rigorous planning, so now can become a reality. College students in their own business, do not take the ideal as a planning, but to learn to split the ideal, it and the actual enterprise tightly combined to transform into an achievable step, to ensure that every step can be achieved, so as to cross the gap between the ideal and reality.

A person, only know oneself is who, can play a good role, realize self-worth. As an enterprise, only by clarifying its social role can we survive and develop in the market competition. College students in the process of independent entrepreneurship, must be at the beginning of an accurate market positioning, carefully take this first step to ensure that their own enterprises will not become a short-lived, and can establish a 10 years, a century of inheritance.