The founder's Medusa: business model

There is a well-known Greek myth, anyone who sees a snake-hair female demon Medusa One eye, will immediately become lifeless a big stone. The son of Zeus, Perseus, knew the secret, so he turned his face, made a mirror out of a shining shield, found Medusa, and cut off her head with the help of Athena. Business models are like Medusa's eyes, and many entrepreneurs struggle to kill a lot of good projects. Don't let the business model become your mind black hole


I believe that most people can only do one of the most important things in a period of time. In your mind, it's all about how to do the most important thing. You can hardly have the energy to think about other things, although other minor things actually need to be considered. In other words, if a wrong idea becomes the most important idea in your head, it will be a disaster. The obsession with business model innovation is an ideological disaster for entrepreneurs. The business model is a relatively new term. Although it appeared for the first time in the 50 's, it has never been as decisive as it is today. Globalization, http://www.aliyun.com/zixun/aggregation/14054.html "> The development of information technology and the shortening of product life cycle, make the market competition pattern changed greatly." Some businesses, even some industries, have been dying because of their laurels, and those that have made effective innovations in business models are rising at an unimaginable rate. Entrepreneurs on the Internet, in particular, have used information technology to enable businesses to reach out to more consumers at the lowest cost, inventing many new business models. Since these business models are entirely dependent on existing and emerging technologies, business model innovation occurs mostly in the information industry or the Internet industry. In China's entrepreneurial boom, VCs Business the idea of a business model to the general public. To finance, your business model is what has become a popular mantra. So the first big question that entrepreneurs think about is "what is my business model?" "On the face of it all is understandable, but the problem is precisely here." The reason is simple, the innovation of business model is the result of the development of pioneering enterprise, not the starting point. The starting point is the fundamental misunderstanding. Customer is God, investors are not the development of information technology, so that the chain of business model from simple to buy and sell links into multi-level business logic. Originally, the business relation is very simple, is the merchant provides the product and the service, the consumer pays for this. But the progress of society, especially the development of information technology, the commercial links between buyers and sellers elongated and thick. For example, the simple news service of the newspaper, after the information technology intervene, becomes the user's registration (Website login), the news browsing, the content recommendation, the advertisement push sends many links. The 0 marginal cost of information technology has promoted the fierce competition, further stretching and pulling the thick commercial chain. Then the business model innovation emerges. Wooing and contacting the user is free, value-added services link fees, or pull into a third party, the fourth party to pay for value-added services. In the case of news services, the reading of news can attract more readers, so it is free. Users look at the corner of the news (advertising position, content recommendation) to advertisers. We all understand the truth. But it is easy for entrepreneurs to overlook the fact that innovation in business models is the result of competition, not the first design. Many successful facts and will be successfulExamples are telling us this simple truth, the domestic and foreign markets are not so. It has become an example of the fact that the United States Google, China's Alibaba. The example that will be successful is Facebook in the United States and Taobao in China. The business model is gradually forming, not designed in the first. Then, the focus of the entrepreneur should always be to find the real needs of consumers and satisfy them. This should be the first thing entrepreneurs wake up to think about in the morning, and all the other problems are secondary. When you meet the needs of customers, large-scale development. At that time, if investors ask you how to profit, it is not too late to consider. Maybe some entrepreneurs will ask, how do I live the day that investors find me? My answer is, this is your specific problem, but this is not a business model problem! I can definitely answer is: with the Internet and the deep application of mobile Internet, people's way of life in a further change, the user's consumption style also with the consumption value orientation and change. This is the ultimate source of business model innovation. Source: Song Paoqiang Blog Link: http://blog.sina.com.cn/s/blog_4bbb59110100m2zn.html?tj=1