The importance and limitation of search engine marketing

Source: Internet
Author: User
Keywords Search engine marketing we search engines importance
Tags .mall advertising aliyun business clear company customer development
Three years ago, a customer told me: almost all the market http://www.aliyun.com/zixun/aggregation/8118.html "> Marketing methods have been tried, television, radio, newspapers, magazines, outdoor advertising, car ads, online advertising, Search engine marketing, Yellow pages, mail marketing, direct mail advertising ... The results are exceptionally clear.

In the comparison of all marketing methods found that search engine marketing is the most efficient, the largest return on investment in a marketing way!

The importance of search engines is self-evident. In addition, because of its simple operation, low starting cost, easy to control the process by many small and medium-sized enterprises sought after.

A small translation company manager This analogy search engine: Search engine marketing is our current biggest marketing promotion way, bring us 90% new business. Despite the deceptive click problem, we can not leave the search engine.

Have tried the size of the search engine marketing companies, like drug-like, in the company's initial stage, in the growth and development stage, the past now and in the future, always rely on search engine marketing and benefit from it.

Before we had a view, search engine marketing is a very important part of network marketing, you can rely on it, but can not rely on it. Reliance will create risks and hinder the development of your business.

Start-up, the size of a small company, due to limited market budgets, search engine marketing is a good way to do. With the company's development, business growth, search engine marketing limitations gradually revealed.

As you can imagine, your key keyword searches are found in large search engines such as Google, Baidu, Yahoo, MSN, Natural Sorting and commercial sort (PPC) good location, search engine for your site to bring the targeted customer access is still limited. The most popular keywords are no more than 600 daily visitors.

Limited target access means limited sales leads, limited new customers, and limited new business. This is the biggest limitation of search engine.

Network Marketing not only has search engines, there are more marketing channels, such as,

Advertising Alliance Industry portal Related cooperation website License Mail Desktop Direct online Member activities ...

If you understand the basic characteristics and behavioral characteristics of the target customer, and understand the number and characteristics of the members of the relevant website in the network channel, then what you need to do is resource integration, marketing testing, tracking results.

By repeatedly adjusting, testing, and tracking evaluations, you end up with a high ROI Network marketing channel.

Continue to find new channels, and continuously get high performance channels. You can explore effective channels, paving large target visits, 10 times times even dozens of times times the target traffic generated by search engine marketing, although the cost of marketing will increase. Isn't that what you want?

We will never give up the search engine marketing that brings us a high return on investment, but we'll pay more attention to exploring and discovering new network marketing channels that bring us greater benefits.

Original Author: Tyvek
Originally contained in: Keyang Network Marketing

  

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