The legendary undertaking of the American child-shoe tycoon
Source: Internet
Author: User
KeywordsChildren's shoes
She was born in a business family. From her teenage years, she worked for her mother in the shop and saw how her mother made a vivid store. She made up her mind to grow up to be the same as her mother, creating a business area of her own. When she grew up, she started selling, but her performance was poor. She sold a healthy drink, "Crescent Tea," which took months without opening a market. Later, she changed careers in the Denver open the old clothes shop, business is not good. Although repeated setbacks, but she firmly believe that, if there is a suitable product, with their own intelligence, confidence and ability, distance from the success of the road, it will not be too far! One day, she suddenly found in a fashion store baby shoes sell well, and the price is not so expensive, so the heart has a creative idea. She studied costume design, immediately went home to the sewing machine, to find some to do the rest of the quilt, carefully designed. Most baby shoes are like socks, but her newly designed baby shoes are completely wrapped around her ankle, which makes it easier to put on the child's moving feet. She also put a button on the mouth of her shoes, not to let her shoes fall off. Seeing the neighbor's child trying to wear it and running around happily in the living room, she believed she had succeeded in half. She contacted the suppliers of raw materials, budgeted for the cost of new shoes, and gave a nice name for the newer baby shoes-"Motorcycle shoes". The first children's shoes are done at the home table. She was in charge of the material and sewing, and the husband of the construction worker, with his strong hands, helped her to buckle every pair of tiny shoes. After the shoes were done, she drove to the city of Denver. She put the first batch of products in the car seat beside her, one by one children's shop to sell. Gradually, shopkeepers are bullish on this batch of children's shoes, began to have orders, initially dozens of pairs, and then reached hundreds of pairs. The first round, gave her confidence, so she applied for a loan from the bank, with her own house as collateral, in the vicinity of Dongba rented a house, set up their own company-"Alpen, Die exploration company." In order to save costs, sewing machines and cutting machine are all second-hand, but she hired a sales agent, she believes that marketing is always the lifeblood of enterprise survival. The factory opened, the first batch of orders up to 7000 pairs, she almost lost the phone. In the face of the employer's prescribed delivery deadline, she replied with one word: "OK!" Then she was busy with the workers. They 18 hours a day, the production, packaging, delivery, the busiest time, even the sleep time from 6 hours compressed to 5 hours, then 4 hours. She hired more people, even went to the streets to recruit workers, asking them to help themselves with the shipment of products. Only half an hour before the final delivery time, they finished unloading the last shipment, successfully completed the first transaction! After that, the second batch of 10,000 double orders delivered before Christmas was completed on schedule, giving her confidence and confidence that she would be able to complete a larger order. Soon, she bought a house near a small town called "Glen" and opened a "bona fide" company that didn't have to pay the rent. As time went on, she gradually had aLong-term customers, business has finally made considerable progress. But one day at midnight, a telephone rang her awake from her sleep. When she hurried to Granby a few miles away, she saw an orange glow hanging over the night sky in her factory. The Volunteer fire brigade in the town of Gran was fighting, and the flames licked the collapsed windows and roofs mercilessly. All the documents and children's shoes were swallowed up by the fire all night, and she burst into tears. What do you do when all that you have created in your own hands has vanished overnight? After the sadness, she hung up on her mother and told her about the fire and the order of the children's supplies company that she had to complete. Mother, after listening to silence for a moment, suddenly said: "Child, you have to use action to prove you have the ability to build a business." Now prove to me that you have the ability to rebuild a business. "Rebuilding a business?" With what? She was caught in a daze. Nothing existed, but she hurried back to the factory, only charred, wet children's shoes scattered everywhere, to be shipped out of the goods can not be saved, record files have been burned, but most of the sewing machine damage is not serious, the most expensive and most important mechanical spike machine is not damaged. This is undoubtedly vitality, she suddenly again cheer up, said: "Do not give up, to say ' OK '!" The mayor of the town of Glen came to her house. "There are a lot of local businesses that have offered you a helping hand. The mayor said, then handed her a list of free commercial venues to rent. When she took it, she wept, and that was the tears of joy. There are tools, there are places, what is needed now is money. In the afternoon, she got in touch with the insurance company. Inspection by the insurance company found that the fire was caused by Mars in the chimney, and their alarms were not monitored. The insurance company will pay for the loss and the burnt finished product. So she bought the computer with the money the insurance company paid for, instead of the old file files. She agreed with some children's products companies that the best selling colors and sizes would be delivered on Christmas Eve, and that the rest would be made as soon as possible. Her credit and efforts left an excellent impression on the children's products company, and she also won some permanent clients for herself. A year later, motorcycle shoes became one of the best-selling children's shoes in the United States. Back in the past, she to the baby child Business network summed up the success of their business does not start with their own motorcycle shoes whim, also do not start from their own completed the first large quantities of orders. Real success, should start in the fire, oneself finally learned at the disadvantage of the words still Ang said: "Line!" "Her name is Barbara-Hautering, the" female tycoon "of the American children's shoe industry.
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