The medical profession needs only a few steps from "micro-blogging" to "controlling Weibo"

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Often see on the bus with the hands of men and women holding a mobile phone, live live on their own life, typical "micro-bo control", so, this let Weibo more and more into our lives. Recently saw a lot of medical industry in playing Weibo, but the effect is not very prominent. Many hospitals are in the "aloof", for micro Bo is afraid to approach.

Hospital considerations are not difficult to understand, the main consideration is that micro-bo is in fact a kind of advertising, such as our QQ, often a person constantly send information, will feel very annoying to delete. On the other side, the hospital is a public image after all, fearing that negative information could not be deleted. And Weibo as a public dating platform, everyone has micro-blog freedom, so for the deletion of the negative is a "potential crisis."

In fact, the medical profession wants to play the micro-blog, is not so difficult. Today, Sun Chen for the medical industry to do a detailed analysis of microblogging marketing, and everyone to share and discuss.

First, you need to be a "micro-blogging".

What is "micro-blog control"? The so-called "micro-Bo control" refers to the micro-bo extremely favorite people, if you do microblogging marketing, or simply think it is a job, then, or do not do. Because Weibo is not a simple job, you think it's easy because you're not doing a bit too much. There are a lot of "micro-bo control", they daily on the ground Weibo, one is more than 10 hours, or even give up sleep time. So, you think about whether you are a qualified "Weibo control."

What skills do you need to be a "microblog control"?

The so-called "micro-blog control" is not a day to send some irrelevant information, but you need to analyze, you maintain the account characteristics of what is suitable for the time period to send what information. Not every day to send some whining information, even if it is Weibo marketing, any marketing method is not so simple. So what is valuable information?

1. Is it possible to send some tips and interesting information? A lot of microblogging marketing will use to register an account, and then, send some interesting information on the account, or send some preventive health knowledge every day, even if someone will be broadcast as fun, not because of your microblog marketing effect. It's easy to get a little tweet, and it's hard to keep someone's attention for a long time. So, you first have to position, what is your microblog positioning, clearly positioned to publish information.

2, who has "large", who can affect enough "small". We do micro-blog marketing time, nothing but login to some small account to broadcast or comment, to create a very popular appearance, who has a "large", who can affect enough of the "trumpet", at the same time enough "small" to form a "large".

3, constantly optimize their content. Many people always feel 140 words do not need to do more exquisite, as long as the hair up on it, in fact, Sun Chen want to remind you that the micro-blogging industry is different, not the same industry microblogging marketing is certainly different, published content is not the same, you need to do is to consider what your users really want to see, What is the content that he will be relaying and commenting on, and this is what you need to optimize, rather than randomly gathering some information to publish it.

4, timely attention to their negative information. The medical profession is doing microblog marketing at the same time, the most concern is negative information, especially when the Doctor is nervous, negative information will cause a great impact on the hospital. Moreover, we need to consider is the spread of micro-Bo is very fast, if there is no timely treatment of negative information, this information immediately became a hot spot of gossip, so that the negative information needs to be timely attention.

Do the above several aspects, I believe you can become a very professional "micro-bo Control", and then, in addition to doing "micro-bo control." It also needs to be a "controlled microblog".

Here, Sun Chen want to say is, rather than become a very professional "micro Bo Control", as the content of 140 words to do beautifully, how to do beautifully? This is what "control Weibo" needs to do. As long as you have a very quality microblogging, using the most authentic voice to spread, will be your microblog to do valuable, so that it spreads farther. As for how valuable, for the medical profession, is a new level, in the future will continue to share, welcome everyone to add qq:331055515, common exchange and progress, thank you for your attention.

This article by Sun Chen Original, source address is http://www.cc-sem.com/ylyy/264.html, hope reprint please specify the source!