The new entrepreneurial methodology: The product is me, I am the product

In mid-August 2014 IDG Capital announced the establishment of "IDG the Fund", the scale of 100 million U.S. dollars. The school of Entrepreneurial wizardry has set up the "F90 Magic Accelerator" to provide financial support and counseling services for the innovative idea of internet entrepreneurs under the age of 25. In addition, international investment institutions such as Sequoia Capital, local funds such as the Anglo-Connaught Angel funds are looking to the group. For a time, release words to "special cast" VC investment institutions more and more.

Investors like them to really make sense, and many of them are really natural products.

Yes, "Born" The two words is the focus, as the original generation of mobile internet, they as long as the natural stretch, want users to think, can make a part of the user needs of a good product. And most of the 70, the product manager to contemplate, through logical deduction and user survey to make things, but may not be able to please users like.

Why is that? We have summed up a major feature of the product family: The product is me, I am the product.

I am the product that I

Recently because of the working relationship, Managershare June and two shine of the three entrepreneurs (one is 88, is grouped into 90 of this pile, after nearly 90) relatively close to the communication, one is to do the first local sat in Taiyuan Li Yifan, one is done the entertainment center " The Hua of the moral selection.

In terms of the two of our contacts, they are the representatives of the current capital-loving group of entrepreneurs, simply saying that, as a junior, they are acutely aware of a demand for the core user base and then use their own way to provide a product or service that meets the needs, a relatively traditional training service industry, The other is app, which stands for two typical types of entrepreneurship.

Born in Taiyuan in 1994, Li Yifan himself was Couba from a young age, when I went to Hong Kong to take the SAT (American college entrance exam), I caught the demand of the three-tier city children to the localization test group, and made the largest SAT test and training organization in Shanxi. The Hua of 1988 was due to the fact that the children of these bears G-point grasp of the special good, made a "moral selection", every day to send these can catch their needs of the fun content, the user has done more than 1 million.

A good time to catch up with the mobile internet era, "everyone is a product manager." The Internet directly lower the threshold of entrepreneurship, so that the new can directly face their own users. They do not have to go to a big company to do screws, you can make a living personal characteristics of the product, occupy their own can cover the position. Carr, a technology writer in the United States, who published on the cover of Atlantic magazine, "is Google making us stupid?" "The article is famous) concludes that the Internet age, the production threshold and cost of products far below the traditional industry, in this world, no traditional channels, even do not need too much publicity, a start-up company can immediately through a good product directly to the user's liking, and then spread the virus like to drive.

Those who have entered the public eye, from making fun shop to gun no Ma Jiajia, with the internet thinking selling condoms Liu Kenan, 90 born in Peking University Law Master of laws to sell rice noodles Zhang Tianyi, trying to pry the KTV industry more than 10 years unchanged bureau do "Sing together" Yinsan, facial Meng Liejin, Do online education products Easy Questions Bank Wu Shingyu, University Entrepreneurship to do the super timetable of the rest of the family, Chinese technical question and answer community Segmentfault founder Gao Yang ... Obviously, their products are branded with their own growth, interest and experience--a generation of people who, because of the existence of the Internet, are not thought to be limited by too many rules and regulations, to understand the world more directly, simpler, more fearless and more hands-on.

By contrast, older and older parents, who grew up in a collectivist culture, were more likely to be more competent in coordinating and managing complex organizational structures, or as professional managers.

Managershare+ Point of view: business issues, fundamentally cultural and human issues, summed up, Li Yifan or Hua, all have to return to their own product logic to find their own, as a typical user imagine others use the product's ability. As the pioneer of the internet and mobile internet era, the new generation is familiar with the new psychological and behavioral patterns, so it is not surprising to be the capital of the sweet-potatoes, because they represent the future, and the characteristics of capital and market is always so new.

And this product is the human model, there is also a clear feature: the founder and team height determines the boundaries of development, the company can grow to how much, and the founder of the degree of self-development closely related.

Where the enterprise of the third party will go

Saying "The vision of an enterprise" may be a bit of a feeling that the word "vision" is a bit tall-too nerdy and a bit annoying.

But specializes in new ventures how to do, their own done smashed and made a lot of companies wrote "Lean Entrepreneurship" This book Eric Les Vision as a new company's most important link, he wrote: "Start-ups have a clear direction, a destination in mind, and a business that is successful in changing the world." I call it the vision of a new venture, the company's strategy, including business models, product plan plans, perceptions of partners and competitors, and who is the customer's vision, the product is the end result of this strategy. ”

He has painted a vision, strategy, product a positive triangle-products in the top, can be optimized, the middle is a strategy, can be transformed, the vision is the bottom of the cornerstone, the vision is generally unchanged, it is like the foundation, determines the pattern of your enterprise how big.

The vision has little to do with the size of the industry you're working with, but it's really the most important part of startups – according to Managershare, most domestic product families haven't thought about it.

Google's vision is not to do evil, managershare that many of the great companies ' visions can be refined to make the world a better place--and so they are willing to do anything that the public sees as unreliable. Sell their own start-up companies to do the rocket launch, the founder of Ellon Masc, who later went on to do electric cars, also had a similar vision (he studied launching rockets to launch his laboratory "Oasis of Mars" on Mars, which has crops grown in Martian soil, It's the food that humans can eat to survive on Mars, and the rockets are too expensive to launch. Along the way, we can think of Amazon and Apple.

Maybe you would say, how can you compare the startups with these big guys? But don't forget, Google Apple is also a small kid, they can go so far and their founders ambitious, have their own vision closely related.

It may just be a difference, but it can decide whether you are a tool for the capital test market or a start-up entrepreneur with a firm heart that can constantly debug your strategy.

How to "make a product" to "be a company"

Eric Les says "entrepreneurship is management". Companies that carry out "continuous innovation" must know very well how their customers are "who" and "where" they need to constantly look at what customers want, but early contact between start-ups and potential customers reveals only those mistakes that need to be tested immediately, and that must be a trial-and-error process.

This is also true of the problems faced by the founders, who need to make up a lot of things, such as product knowledge, methodology, management, and so on, without losing their intuition and valuable business insights-a judgment based on personal experience that is the foundation of their entrepreneurial logic. They also need to confront the growing need for enterprise development, which requires them to turn their personal qualities and abilities into a scalable organizational behavior, especially for start-ups.

However, team and management are just the short boards of most of the founders.

IDG Li Feng says the biggest test for young CEO is whether they can recruit the smallest management that matches their own age, and work with them to manage them effectively. For the inexperienced CEOs who have no management experience, how to manage and motivate them as if they are as individualistic as they are, in the pursuit of freedom and self--more than they have a lot of professional experience and personality.

Another problem is the market itself, in a wave of Internet content Publishers, tool manufacturers, service providers, and they will make money by encouraging and satisfying people's thirst for a lot of lidengkequ information. In this world, the more choices you have, the more desires you have, the more vulnerable each company is to the risk of being able to chase a product and then abandon it coldly because of a cooler, more dazzling choice.

This may be brutal, but the internet era of enterprises and the generation of entrepreneurs may be really born can not be like the traditional enterprises to pursue, as the "Hundred Years old shop"-or they do not need. Every venture, every model is only 35 years of the lead.