The principle of entrepreneurship in the eyes of foreigners ' investors looking for seeds "engine"
Source: Internet
Author: User
KeywordsForeigners
50 years old, flying more than 10 times a month in Beijing, Shanghai, see 50 start-up teams every month, any project only invest 18 months-Steve tirelessly in Chinese college students entrepreneurial team back and forth. In a paranoid belief that the next Zuckerberg is here. He's looking for him. Bald, black down jacket, khaki casual pants, blackboard shoes, black backpack, Steve's dress is able to neat. But the most surprising thing about the business reporter was that the angel investor from the US was pumping 5 yuan a pack of "big front doors" to talk to entrepreneurs. In the past, "Angels" always stays, "when he came to you from the sky, you find him without trace." Steve, however, has a passion for not conforming to the age of Providence, and is a pioneering mentor on the Chinese university campus. -As the Chinese rich scramble to snatch the Facebook shares of Harvard University student Zuckerberg, Steve continues on his way to the next college and insists that the next Facebook birth will be in China. American "Angels" into Chinese universities Steve became an angel investor not "trained". On the contrary, his former identity has always been an entrepreneur, in his three-part entrepreneurial experience, the third venture is deeply tired of investors. Steve's third company was founded in Shanghai in 2006. The company's business model is very simple, there is the demand for orders, Steve is in the partner's store online video equipment, hire a person to do business translation, the wife in the United States to provide buyers with online video venues. Through cameras, computers and translators, business is done. In 2008, Steve also received an investment from a US fund company. It didn't last, when Steve's company was selling well, and the investors wanted more sales to sell, rather than just word-of-mouth. The argument is that Steve, who "stretched the money", finally chose to give in. But for this small company, the additional investment has undoubtedly lost the previous Low-cost advantage, followed by the global financial crisis, Steve's company mercilessly "swallowed up." "Entrepreneurs must have their own ideas, but also adhere to." "From then on, Steve told himself and more entrepreneurs. Just then, Steve hears about the venture capital experience of American relatives and friends, and learns that "the same money can only be invested in one project in the U.S. and 10 in China." "If you take venture capital in China as a start-up, it is clearly a small, low threshold and a good market prospect." Who's the money for? Changing the world of Microsoft, Apple, Google, Facebook are created by students, "although the United States to create a large proportion of the total population, but the base is small, the number of Chinese entrepreneurs accounted for a small proportion of the total population, the probability of success is relatively low, can be a large entrepreneurial base." In combination, Chinese college students are no less likely to succeed in entrepreneurship than American college students. Steve told the business reporter. And, "At the prestigious universities in the United States, such as Stanford and MIT, there are 500 or even more campus angel investors active, and in China there is no ' angel ' thinking about going to college for ' Gold '. "It's a blue sea!" This time, Steve decided to listen to his inner voice. The principle of entrepreneurial law in the eyes of foreigners ' investors one: Free elevator speech 2008 years, Steve and the founder of the Thai Lechi Investment company was founded in Hangzhou. At the same time, a gap in values between the Chinese and American cultures stands in front of Steve. In the United States, students are encouraged to question authority and to think for themselves; in China, the education of young people is to obey the authority and obey the experience of the elders. The result is that young Americans are looking for entrepreneurs like Bill Gates and jobs, and young people in China aspire to jobs that are stable, have good benefits, big state-owned enterprises, and government departments. How to stimulate the entrepreneurial enthusiasm of Chinese college students? Soon, the elevator speech model appeared in Steve's mind. The model stems from the prestigious McKinsey company. A McKinsey project director met the chairman of the company in an elevator room and was speechless when asked about the results of the project, even if prepared, and could not make it clear from the 30 floor to 1 floors within 300 seconds of the lift. Since then, McKinsey has stipulated that all reports should be grouped within 3. Steve believes that the first quality for an entrepreneur to run a company is to be able to articulate his ideas. Elevator lectures not only exercise thinking, verbal expression skills, but also help to change the values of students. Soon, the free elevator Speech contest in Peking University, Tsinghua University, NPC, Fudan, Zhejiang and other colleges and universities opened the curtain. Steve set the elevator lecture time to 60 seconds per person. Before the start of each game, Steve or several successful young entrepreneurs told the students about their entrepreneurial experience, and after the atmosphere was mobilized, 20 students who submitted their creative speeches on the Internet were presented. The students ' speeches were completed, and the 5~7 students who got the highest votes in the audience voted for the second round of speeches, and the second-highest-winning speech won the best creative prize. From the beginning to the end, Steve is only the audience, not the scoring judges. At first, the students were shy and afraid to stage. By then, every game was packed, and when the game was over, many of the students who failed to get to the stage would surround Steve and tell them about their ideas, hoping to get advice or investment. Now, several students have emerged from the elevator speeches and got Steve's investment. But Steve has never changed his mind about holding an elevator speech--An elevator speech is an opportunity to change the entrepreneurial outlook of Chinese college students, not just a screening tool for investment projects. Those who took part in the elevator lecture were inspired to start a passion, to find a team to practice, to produce products, this is what Steve really want to see. So Steve doesn't care whether the idea is good or bad or if there was a pioneering experience. "Clear and clear expression to let others know the characteristics of your project," This is the elevator speech or other entrepreneurial competitionShould pay attention to the key. Otherwise, the idea of the hype is like a vague exposition, it will not attract investors ' eyeballs. Steve told reporters that none of the 25 projects it had invested in was a team leader with an MBA background, all of whom had less entrepreneurial experience. Because "I do not need perfect pure idea" (creative), I need to have passion, execution strong, perseverance, can change the creative into the product of the ' doer ' (doer). ”
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