The purpose of the user's Web site is: relationship, or content?

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The focus of running a website, or the purpose of the user on the station is: relationship, or content?

There are only two things on the Internet: content, and people. 99% of the sites are content-focused. Therefore, in the study of the new Media web site, communication, especially the theory of mass communication is very useful. The so-called new economy, in my eyes, is merely an enlarged media economy.

Research on the Internet, content is a good entrance. But it's always overlooked that people who study online. In fact, the relationship between people on the Internet, more than in the web, but in the network tools. For example, QQ for the representative of IM software, in fact, is a typical SNS tool.

We can now objectively look at two sites with SNS flavor. The first is wealink (including a similar so-called SNS website).

Wealink almost did the real-name, which is the prerequisite for the establishment of SNS. But Wealink's relationship is actually based on "bulletin Forwarding". The thing that seeks connection is nothing but form. I have less than 300 links on the Wealink, but unfortunately I have never established my de facto new relationship because of Wealink. In Wealink I contacted more, but had already had the relationship of those "friends" bale.

But Wealink's bulletin-forwarding "context" makes it necessary to write a bulletin. Its input box is huge, forcing content publishers to be embarrassed to gossip. Wealink itself, in order to establish a serious atmosphere, also do not welcome the announcement of Small talk. I write this diary of the present, I almost will wealink from SNS to exclude. As far as I am concerned, Wealink is not a place to build relationships, more, but a place where some announcements are delivered farther and wider – or content.

Now for the second site: Rice (including Twitter, which has a mini blog).

I noticed a phenomenon that a lot of active Wealink users are now running to dinner as active users. Of course, some people are still active on both sides, but more often, the user has not replaced Wealink. Very interesting, the Mini blog replaces SNS. "Content" replaces "relationship"? Either the former is a pseudo content or the latter is a pseudo relationship.

There is a large number of spectators will not know the so-called "garbage content." This is actually very normal in IM communication. I believe most people will not keep their IM records. Because, chatting is really boring. Even in the two of people chatting at the time feel very important, afterwards, I am afraid will not bother to take another look.

But the meal is still to pose as a mini blog, so a lot of "junk content" is preserved. Whether or not rice has tried every means to make it easier for each user to publish content, it seems that there is little to do in building relationships. If you want to comment on someone's content, there is only "@" such a rude form of expression. Food does not pay attention to privacy. On top of it, I want to write a whisper to a woman I've admired for a long time, and I have to use the letters function. Please note that letters is definitely a separate set of content distribution systems within the station. In essence, and BBS in the message box no difference.

Things become a paradox: a SNS Web site becomes content, and an attempt to do the content of the site eventually become the main garbage content (its SNS in fact not strong). Fundamentally, there is a bias in the idea.

In China, interpersonal communication is a neglected subject for a long time. Yes, there's a lot of bestsellers on the market that teach you how to talk and sell, but that's not rigorous communication. The internet has come to this day, too many things are not the mass communication can explain. For example, blog, you can very simply say: Is it a mass media?

The threshold of interpersonal communication is very low, I want to talk with you is a very simple thing. By contrast, the barriers to mass communication are relatively higher. Watch TV to buy TV, read newspaper need to read. More importantly, people in the enjoyment of the mass media to bring the convenience of the need for a certain degree of media literacy. Interpersonal communication is used to build relationships, and mass communication is used to get content. The following logic may be set up:

Interpersonal communication-> Relationship-> low threshold

Mass Communication-> content-> high threshold

Another subject that needs attention and is introduced is "sociology", especially the theory of action in sociology. But these theories read very boring, my philosophical foundation is not good, so far still in touch door stage.

PostScript: This blog, limited to my foundation, the concept of cutting very bad. I very much hope that people of insight can refute me more and inspire me to think more. Thank you!

P.S.: About "junk content". There is no derogatory meaning. Zhang to Doe said 100 times I love you, doe may feel valuable, but in my outsider's eyes, really belong to very boring things. Rubbish, depends on who. (Zebian Admin01)