The revelation of Mary Kay's entrepreneurial legend

Dare to innovate, with extraordinary charm, always with an optimistic attitude to infect others, in the promotion of women's entrepreneurial status, Mary Keaisch (Mary Kay Ash) played an unparalleled role Mary Kay Dare to innovate, with charisma, always with a positive attitude to infect others, in the promotion of women's entrepreneurial status, Mary Kay Aisch (Mary Kay Ash) has played an unparalleled role, and the well-known "glass ceiling" has prevented many women from entering the top of the male-dominated business world. Aisch once conceived of the creation of a company in which mothers who worked inside could decide their own rising space and wages, become their own bosses, and still have plenty of time to look after their children and their families outside of work.　　The result of this scenario is Mary Kay Cosmetics, a unique multi-level marketing company that offers 100,000 of thousands of women who have been rejected by others, like Aisch, every year. From housewives to sales geniuses, like many big business pioneers, in an accident, Aisch found his entrepreneurial talent by accident. It was the late 1930, when a house-to-house salesman and Aisch agreed: If Aisch could sell 10 sets of encyclopedias, the salesman would send her a set of books for free. Aisch agreed and sold 10 sets of books in just a day and a half.　　This is quite a feat, because 10 sets of books are the 3-month task of the company's top sales staff. Aisch, who believes he has found his own strengths, continues to sell encyclopedias on a part-time basis and soon gets enough money to support her household expenses. Unfortunately, she was also blamed by others for the fact that many of her friends believed that the products she sold were not what they really needed. Aisch customer dissatisfaction in mind, began to seek some more useful products to sell.　　She turned to Stanley Home Products, a direct marketing company that mainly provided household and cleaning supplies. Shortly after joining the company, Aisch attended a meeting where Stanley's most successful salesman was crowned "The Queen of Sales". Facing rivals, Aisch vowed to win the title next year. In order to achieve his goal, she persuaded the then sales Queen held an explanation party, she at the party word announced her oath.　　The oath really became a reality, and the next year Ai Shi won the sales champion. A major turning point in Aisch's life came when her husband returned from the Second World War and threw herself into the arms of another woman. In order to raise his three children, Aisch was forced to work full-time at Stanley.　　Although she soon became a top salesman, she was frustrated because her male colleagues, who were less talented and more capable than her, were promoted before her. Fed up with this neglect, Aisch joined the world Gift, a direct marketing company, in 1952. Within 10 years, she expanded the world gift sales channel to the United States43 states and won a seat on the company's board. But her advice was often dismissed by male board members, "Oh, Mary Kay, you think Like a woman." Such words irritated her many times.　　Aisch finally left the company in 1962 after a male colleague she had trained was appointed as her boss and twice as much as her salary. After the independent creation of the great company decided to retire early, Aisch began writing a guide to help other women avoid traps in the male dominated business world. She listed two forms. The first table outlines her lessons. The second table describes in detail what she considers an ideal business should have, the dream company, which is designed for women with families, will do this: 1, treat everyone equally; 2, based on the advantages and capabilities of each person to promote; 3, the choice of sales products are sales performance and sales, not only profitability. After examining the second form, Aisch realized that he should have created a direct marketing business, and thought, "Why am I just content with the rhetoric?" Why don't I do a company like this? "That's exactly what she's been trying to do later." [Page] First, she needs to find a product. It has to be something women can trust so they can wholeheartedly help you recommend it. Most importantly, this product should be consumable and need to be purchased continuously. But how did she find such a product?　　In fact, it has been placed on the dresser of her bedroom. For nearly 10 years, Aisch has been buying skin softeners from a tanning worker's daughter, a softener that is made from butter in a tanning process.　　Using her 5,000 dollar savings, Aisch bought a prescription for skin softeners, offered the product to a small shop in Dallas, and hired local manufacturers to build a skincare production line based on the leather worker recipe. Her second husband specializes in legal and financial matters related to the company, and Aisch recruited 9 friends to form a sales force. But one months before the company's plan opened, the disaster took place, and Aisch's husband died of a heart attack. Aisch's lawyers and accountants said she would not succeed without her husband's help, urging her to abandon the entrepreneurial plan.　　But, like most great entrepreneurs, the more than 40-year-old AI ignored the opinions of the "experts", and Mary Kay cosmetics company opened on September 13, 1963. Since its inception, the company has shown its uniqueness in the direct marketing business. In contrast to the high-pressure marketing used by other companies, Aisch taught her salesman, her name "counselor," to tell female clients how to improve their image by using Mary Kay's products. Once the female consumer sees the result, the product will sell well.　　Aisch thinks this is a method that no company has tried before. In 3.5 months, Mary Kay's product sales reached 34,000 dollars. By the end of the first year, the figure had risen to alarming198,000 dollars. A year later, sales quadrupled, reaching 800,000 dollars.　　By that time, Mary Kay cosmetics Company's sales force has developed to more than 3,000 consultants. Acutely aware that clients may begin to doubt her boasting, Aisch gave up the direct sales push and focused instead on motivating her sales advisers. She instilled her enthusiasm through a series of maxims, infecting her employees, such as: "I created this company for you." "At Mary Kay you are doing business for yourself, but you are not alone in doing it. "God has no time to help anyone succeed." However, you can succeed and achieve whatever goals you want to achieve. "Just pretend to do it until you really do." She has also started to reward the company's top beauty advisers with diamond jewelry, five-star vacations and pink Cadillac cars.　　It was a powerful success strategy that Aisch quickly became a millionaire and made the company public in 1968. By the year 1983, Mary Kay's sales had risen to 324 million dollars. But as the company grew, shareholders began to question the need to reward beauty advisers with "those frivolous pink cars". With the deep knowledge that "those frivolous pink cars" are at the heart of their own incentive plans and the national symbol of the company, Aisch that they do not need public shareholder funds to avoid harming the foundation of the company's business. Although "experts" warned her, Aisch again rebuffed their views and privatized the company in 1985.　　It turned out to be a wise move: In 1993, the company's sales exceeded the 1 billion dollar mark, becoming America's largest direct skincare company. In 2000, Mary Kay had more than 500,000 independent beauty advisers in 29 countries, with sales of more than 2 billion dollars a year. Despite her son Richard. Richard Rogers has been chairman of the board, but Aisch is still unlikely to retire entirely from the company, and she still serves as honorary chairman and appears at the company's headquarters like a beauty counselor. Editor's note: Aisch died in November 2001. When asked about his greatest accomplishment, Aisch proudly replied, "I think the greatest legacy we will leave is that the children of the whole society believe they can do anything in the world because they are watching their mother do it." [Page]: white and red when it comes to Mary Kay Cosmetics, most people's first impression is Aisch's pink Cadillac, which has been rewarded to top salespeople since 1969, with more than 10, 000 women in the Cadillac and other cars (including the white general Jimmys, etc.) with Mary Kay's Award for a total value of hundreds of millions of dollars.　　Mary Kay is GM's largest passenger car customer in the world. Aisch Milestone 1989, Mary Kay Cosmetics Company became the first in the industry to stop the animal testInspection of the company.　　Mary Kay is still the only one by one companies that have been selected three times in Fortune magazine, 100 of the most suitable jobs in the United States. Aisch is also the only one by one female business leaders recorded in Forbes ' biggest business saga.