The Rhapsody of an entrepreneur: selling services in the form of group buying

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

A chance to meet an entrepreneur Xiao Zhen, he is now starting a project is to buy through the mode of O2O market to provide users with life services. In the process of communication with him, found a lot of their development in the process of problems encountered, here to share with you.

In small vibration, the information age makes people more and more lazy, daily work pressure is growing, the local life service market is huge, involving some life services, such as computer repair, home Economics, moving this category, consumers themselves online to find suitable reliable service providers difficult. In such a process through the network to find a service provider's demand is very large, the Electronic business era has fostered the user's online payment habits. And like 58 of the same city classified information sites, Taobao on the provision of life services, although can be a certain extent to meet the needs of users, but often we do not know which service is better, the price relative to the line is not more expensive, some sales of good businesses may also be suspected of fraud. Small vibration hope that through their platform to provide consumers with professional, high-quality, guaranteed services, in order to reduce the consumer screening information in the process of the difficulties encountered. Because I think the group buying mode is very attractive to consumers, so I hope to sell the service through the mode of group buying. In small vibration view, they want to engage in not only simple intermediary services, but hope to be able to provide service providers an integrated marketing platform, in the future become a Life service mall. In some door-to-door service projects, because of security, price transparency and other issues, it is necessary to regulate to protect the legitimate rights and interests of consumers, and their network can provide such a regulatory mechanism. As for the profit model in the early stage is not considered profitable, but later will be mainly in the way of commission, this fee by the service provider. Finally, small vibration feel that they have passion and dream, not willing to mediocrity, although the start-up funds only 300,000 yuan, but as long as the efforts will certainly be successful.

China's overall O2O market is amazing, in the author's opinion, it will even produce more than 10 listed companies, in the small vibration of the entrepreneurial process has encountered many problems, his entry point of life service is quite good, the market is big enough, consumers also have a strong demand, the future also has great prospects for development, but in the author's opinion, just the beginning, He has already encountered too many problems in his entrepreneurial direction.

First, should not be wrong to buy the thinking of selling services

For the platform, group buying can attract a large number of users in a short time, but think, the business can provide a mixed service, the number of service items relative to the traditional group purchase site more complex, so as a platform to ensure a good user experience? Deep Life Service for the ultimate purpose, It is hoped that when the user encounters various problems in daily life, form the habit of looking for service through the platform, but the user of the group buying is not very high.

For service providers, group buying to some extent to their idle service capacity is fully released, but it is difficult to ensure stable sales. They want to be able to sell their service capabilities through group buying and develop potential customer base. Group buying sites help them to do marketing, localize ads, and find potential customer base. That is very stable for a specific area of consumer groups, when a saturation threshold is reached, the platform may no longer help enterprises to bring sustainable passenger flow. Those who do not come after a consumption of consumers to the business, in fact, the significance is not. A long period of time to provide discount services for businesses is not realistic.

For users, the choice of group buying site is because they can directly provide enough concessions to experience good enough products and services, but when a large number of service information explosion in the presence of consumers, will let them have a choice dilemma.

Second, should not want to be a platform in the beginning, but need to focus on the vertical field

Small vibration of the start-up funds only about 300,000 yuan, but want to all the line of life services are integrated into the line, and he thought of the o2o direction, in fact, there are many giants have been trying. Taobao shares the Sina Weibo, the gold map, has begun to try life service projects. Baidu vigorously develop map business, the acquisition of glutinous Rice network, want to become based on lbs O2O platform. Tencent micro-life is menacing, micro-letter public account is the most imaginative space O2O entrance. The three giants at the same time in the force of Life service projects, as well as the United States network, the public comments such as group buying giants, 58, market and other classified information sites, they master the flow, user access, other entrepreneurs want to become a platform of the possibility of a certain degree has been very small. If you really want to achieve success in the field of life services, it is better to refer to the short rental, taxi type projects, starting from the vertical field, such as small vibration, and what services are provided, it is better to start focusing on a vertical area, such as domestic projects.

Deep into a service industry, the first to retain a group of real core users, do a good job in the stock optimization, and then make an incremental breakthrough. In fact, every service industry needs to be deep and deep in order to really make the platform real. I think O2O is still the internet companies from the outward to the traditional industry penetration, now more need the traditional industry from the outside and the Internet docking. O2O is actually a resource reconfiguration in the traditional industry, forming a new platform on the Internet, which is a different path from the whole new platform on the Internet. It's not wrong to want to be a platform, but the establishment of an ecosystem is rather difficult, and the platform requires more patience and creativity.

Third, life service business needs to solve the most problems or "people"

The biggest problem of small vibration, in the author seems to ignore the "people" This crucial factor, the site is listed in the services provided, but the problem is that most of these services require service providers to provide staff to door-to-door service. The same services, different service providers to the user experience is a big difference. Xiao Zhen wants to re-establish a trust mechanism through his platform, but how this set of mechanisms makes consumers feel, is very important. In the author's opinion, we can try to provide a set of effective comments and scoring mechanism. On the one hand, the platform for the service providers themselves have an independent scoring mechanism, before the services on the line, send people to experience services in advance. On the other hand, through the mechanism to motivate users to experience the service after the comment rating. The combination of the two, so that the specific service providers have a judge.

How to ensure their advantage in the competition with Giants

For small vibration, the business model aspect, the direction is very clear, helps the service provider to find the user, in this process collects the Commission, and so on platform bigger time may charge the advertisement marketing expense to the service provider, basically does not have any innovation place. This market is the major development of the direction of the Giants, how to ensure that the user will choose his platform in this process, this is an urgent problem to face. Small vibration in the entrepreneurial process, the current O2O field of what is more successful mode and the enterprise does not understand is not deep enough, although have many years of offline experience, but the real online linkage up, there are too many deficiencies. The author here to ask you a question, the nature of the competition is really who provides the service good? You can provide good service to the users, and the Giants with their own funds and various aspects of strength can provide the same or more intimate service. Do you have the confidence and the means better than it? Some words, that is innovation! The essence of competition is people, finally return to the competition of people! Providing better service or innovation is the way to be the last winner (tactic)! Service is the foundation, good service is to provide you with more intimate products to the user, the product to maximize! A successful and long-term enterprise can not be separated from good service, local conditions and good innovation is absolutely a good way to get rid of competitors. The success of an enterprise is the core team to understand the market in real time, understand the competitor, the correct understanding, the quick choice and the enterprise without deviation of the execution in place together! So the competition of two enterprises finally returned to the competition of two core teams, and even returned to the soul of two enterprises.

For an entrepreneur, must understand the industry more profound, business model must be formed barriers, can not be easily replicated, and provide better services. If only by virtue of a simple innovation, an idea, the author is not very recommended entrepreneurs put all the savings to start a business. Because if there is no core competitiveness, what to compete with others, have not done to be eaten by others ...