The road to entrepreneurship for extreme sports stars

Rienchecles (Ryan Sheckler) just finished another business meeting in the office. He used his nap time to joke with Steve Astephen, a close friend and advisor, Super agent Steve Asidifen, who mocked the article in a business magazine that ranked him as the third-highest-income person in the extreme sports field. When you have won the first place in the extreme sports, third place is certainly not good enough. Anyway, the Ferrari F430 car parked outside the office, he earned it.　　Except for the receptionist, Checles's only full-time employee was his accountant. This instantly became meaningless when a friend of Checles came to his office with a new skateboard. Checles immediately took the skateboard and rushed into the broad skateboard field he had built for his office warehouse. Next to the tattoo on his right arm was an apparently not-so-artistic mark, a scar left by a recent elbow surgery, and his mother, Gretchen, was Gretchen. "Did you see this scar?" She asked Aspen. Said lightly: "I can not control him." "Two years ago, Checles looked like other kids in Southern California, just want to play a little skateboard every day." He could almost do anything on a skateboard, and that's what brought him to a whole new business world where helmets or protective gear didn't protect him.　　He began to feel the pressure, and the world watched it all from the MTV channel. Star enters new field Checles is now 19 years old, and he is rapidly becoming a superstar in the skateboarding world, wearing a diamond stud and having the ambition to match it. When he's not on the street, he sells his clothes in his office every day, signs his fans on his shoes, or runs his charitable foundation with his mother.　　On the day of the press interview, Checles a meeting with a group of designers from tech deck, a toy company that is making replicas of his warehouse skateboard yard. There is no denying the fact that he has a commercial interest, and it is hard to imagine that he still has trouble controlling a meeting on his own turf even if he can handle it freely on a skateboard.　　But he turned himself into a living, breathing, and flipping commodity, so successful that it was hard to tell whether Checles was a skateboard or a brand. "I'm not like the other skateboard people. "I'm not the kind of guy who just wants to go skateboarding," he said. Don't get me wrong: I do want to play skateboard, but if I look at it in the long run, what if I have a family? I don't want to skate anymore. What if I just want to rest, go out with my friends and enjoy what I've done? Just skateboarding doesn't solve these problems. "Checles is at the forefront of a growing trend, either a superstar or a silent one." Although there are a number of extreme sports players through varying degrees of self-promotion to make money, but only a small part of people can do moreFurther, create a mature brand and create a company.　　The spirit of innovation is important to their sporting careers, and they create businesses that are like springboard and safety nets. "You can't do this sport all your life." "said Dave Mirra, a legendary American cyclist." "If you have a way to print your name on a product, it's a good transition when you decide to stop exercising," he said. "If Checles is the entrepreneurial star of extreme action sports, Mira is a successful industry aristocrat in this field." He was the most-awarded athlete in extreme sports sports and began creating his own personal brand at the age of 35, when most of his competitors were still cycling.　　In his other work, he also hosted television programs, signed shoes and his own series of computer games. When Mira decided to start her own company, he chose the instrument rather than the costume, and founded the MirraCo Company in 2007. Instead of making bicycles, the company offers design and marketing services and charges by authorizing the use of Mira's name. This business model not only allows MirraCo to start up without much money, but also makes the millions of-dollar company without a penny debt.　　This seems like a surprising paradox--those who rely on superb stunts and unpredictable consequences are acutely aware that reckless fanaticism does not mean commercial success. "It's completely different. "You can produce the best products, but marketing needs to pay more," says Mira. Maybe people won't buy the products you sell. Whatever you do, devote yourself to running a business and making you a completely different person. This is indeed two different worlds. "For Paul?" Rodrichs (Paul Rodriguez), the goal is even higher. The 24-Year-old is already taking a long-term view, mainly because he has always wanted to be his own boss and has recently been a father.　　As a brand, Rodrichs to lead the opponent, before he set foot on the skateboard has been well-known. With his namesake father, a famous comedian, Rodrichs was teased by his Latin American family since he was engaged in what they considered to be "white boys ' sports." They now laugh with him: In 2005, he won the gold medal for the second time in the extreme sports competition, and Rodrichs became the first skater to have Nike shoes named after his personal name. He also staked his success on Primitive, a boutique shoe store in the middle of the San Fornando Valley in Southern California.　　Last year, after an expedition with an old friend, he founded the store, making full use of the experience he had learned from Nike for free. "I was just a kid, so I was totally learning when I entered the field," he said. "Now, I'm seizing the opportunity to learn business, like an intern," Rodrichs said.My main goal is to do my best in sports and hopefully everyone else will. "[Page] success is not limited to business. This marketing strategy based on its own merits brings the obvious advantage to the ultimate athlete as a boss, and the more it spreads, the higher the exposure rate. Like Rodrichs, Checles has a powerful sponsor to pay millions of dollars, and in fact, their support is very positive and is helping him to move towards the goal of providing a full set of equipment at a packaged price, including a full set of appliances, shoes and skateboards.　　But his clothing series is still relatively immature, and he knows that the Checles brand is only influential in the field of skateboarding. "When I win the game, people say, ' What do you think he wears in the game? ' I want the same thing. Then they went to buy it. Checles said, "If we go on, I think ' Checles ' will become the most famous brand in the extreme sports industry." I think we're pretty close, so I have to stay ahead and win the race. "For Mira, because he also has to sell equipment, the head attach device is particularly important, he has suffered such injuries, including in the 2006 liver laceration."　　That's why he's focused on building a more high-end bike, and he's riding the MirraCo bike in the race. "Originally, it was an advantage outside the door. "You can do all kinds of marketing, but when you have someone to help you and you can see that the product is really good, chances are great," he said. All of our riders have been testing products recently, and they know that I have one of the lightest bikes in the market and that they are reliable and feel good. If you fall, it's part of the game, but of course you don't want it to be caused by a problem device. "For Rodrichs, success is not just about protecting his head, but about his own." In addition to being the first skater to have Nike shoes named after him, he was the first Hispanic to get this kind of honor. For a new generation of young Hispanic skater in San Fernando Valley, he's like a hero, and he still treats it as his home. The primitive store became one of the places they frequented, and was greeted by loved ones regardless of whether they bought anything or not. They would flock to the store in the afternoon of Saturday, with a skateboard in their hands, watching the latest moves that seemed to be endless. This is the primitive store in charge of the daily operation of the eight?　　Jubal Jones will ask about their favorite skateboard locations and make sure they don't get into trouble. "When I was a kid who just started skateboarding, I never thought about it." "It's happening now, it's a blessing and an honor for many young Latinos," Rodrichs said. Now, especially in the San Fornando Valley, most children are Hispanic skaters, which makes me proud. See how my influence can touch them,and inspire them to pursue their own dreams, I am indeed proud. "Dreams are of course relative. The children who spend every minute of their spare time on skateboards or bicycles dream that one day they will be cheered by their names when they leap over with half a pipe or easily glide over the railing.　　But when you inject your passion into any job you love, your dreams are unstoppable. "I'm a skateboard player," Checles said, "and I'll always be a skateboard player." But I also have some good opportunities that I can't miss. I started out as a skateboard and ended up with a skateboard. What I do between the two ends is my choice. Haters let them talk, and my friends will understand what I'm doing, and learn the empire I'm building and enjoy it. [Page]