The road to entrepreneurship is different from north to south

Generally have become people, do things mostly advocated first action, the things landed down, and then in the process of gradual improvement in pursuit of success. Once, an investment friend, in Fujian business trip, in the micro-letter wrote this paragraph: only come to the south, you can realize, in the south which entrepreneurial projects can fall, and your ability to make money. Perhaps I have been in Beijing for too long, or see, or hear, or at a friend's meeting talked about basically are listed, tens of millions of dollars have been acquired. Therefore, when I first saw this sentence, my feelings are not how strong, for a long time always think that entrepreneurship in the South is simply through the rapid small companies to make money. Finally have the opportunity to stay in Shenzhen for a longer period of time, by coincidence, fortunate to meet some friends, really feel a difference in the north-South business, let me in the understanding and the concept of the beginning of a change. Entrepreneurial differences are well known, Beijing's IT industry began in Zhongguancun. At that time, the first to attract media attention when the 1995 is the establishment of the Yinghai Wei space-time. At first, it used a line straight forward 100 meters is the Internet "billboard, set off the Chinese Internet development boom." Although Zhongguancun has become the world's largest it product wholesale and retail market, but still can not change its status as China's software leader. Here, there is known as the software company A street of the Spring Road, "China's Silicon Valley," the reputation of the Zhongguancun Software Park, almost all the world's leading software companies have established a research and development center here. At the same time, Beida, Tsinghua and other domestic first-class universities adjacent to Zhongguancun, which makes these software companies become more dynamic. In the 2009, Kai-Fu Lee began to set up an Angel investment agency Innovation Workshop ", opened a wave of angel investment." And with several big internet companies joining IT investments and acquisitions, Beijing's entrepreneurial zeal is becoming more and more fiery. These institutions help start-ups solve the toughest financial problems, and Zhongguancun has never lacked software talent, and these factors have sprung up from the market in Beijing's venture capital ventures. However, most companies are operating in negative equity, and they are quietly waiting for A and B rounds of investment, or waiting to be bought, or waiting for the final Ashes. Compared with Beijing's entrepreneurial boom, far away from the southern city of Shenzhen, it is entirely another situation. 1978, as China's first special economic zone, a large number of foreign companies began to enter Shenzhen, the use of low-cost labor in China to produce goods. In essence, this is a city that is known for its business and service delivery. In this city, the vast majority of goods traded are either human or physical. At the same time, Shenzhen is a fast-growing city, Shenzhen speed "only the immediate experience will have a deep understanding." Here, a company from registration to the completion of a variety of procedures only need 4 days, here, at any time to find from the hardware to software, and then to draw the circuit board talent. Once talked to a mobile phone friend, he said as long as you in Huaqiang North electronic market stroll around, you can buy aAll parts of the phone; here, this is also a clear division of the city, there is little to hear people talk about the concept of acquisition, talk about the listing. Everyone is down-to-earth to do a segment of the market, the first to earn money to support themselves is the most basic requirements of entrepreneurs here. In fact, people everywhere are using their own regional characteristics to pursue their own dreams. For Beijing, software talent is a lot of advantages, but in Shenzhen, it entrepreneurship projects are mostly based on electronic goods. The production capacity of its electronic components in the domestic absolute top. For example, the electronic guide is a very traditional products, in a slightly larger tourist areas, there will be such equipment rental, and the use of people in the experience are not good feelings. When mobile devices sprang up, many developers saw the value of such products, and there was a lot of solutions to the user experience through apps, but soon the developers found that there were no GPS signals in many scenic spots, such as indoor attractions like many temples. This has led to delays in the application of such applications. This time, finally met a friend of mine is working on this problem. He felt that the electronic guide does have user value, so he paid to print a survey, ran to the scenic spot did thousands of user survey. Based on user feedback to determine whether such products are indeed as he would like to have the will to use, he outsourced the software and hardware development module, to find a college student, recorded a tour guide word, to find a friend of the factory to do the product open mold, in two months time, a beautiful electronic guide to develop the device. Then with this semi-finished products, to a scenic spot for exchanges, after several discussions, the smooth access to the scenic spot cooperation operation contract. In 3 months time, finished the product user survey, made the product, successfully signed the first contract, and has upgraded the product development plan and model. This way of doing things, gave me very big feeling. If you had the same thing in Beijing, what would be the entrepreneurial process? I think the general activity will be like this: first, some smart people have this idea, certainly think that self-help tour will become a huge market, everyone does not want to travel just a tour of the round, so the electronic guide will be very market; He found it necessary to have someone who knew the hardware and software. Third, start looking for entrepreneurial partners. Take a look around the right person, or send a founder to attract advertising, find people who are interested in technology to join, and as the founder of a part-time business. So it took two months to organize the centaurs together, or use off time, or use the weekend time, find a café to start making products; four, two months later, the product began to enter the research and development phase, but also began to prepare business plan; and hope to introduce venture capital to set up a company. The same product, if placed in a different region, the process of starting a business is not the same. My goal is not to evaluate which process is better, but at least one thing is worth thinking about: the guy in ShenzhenWith the spirit of the landing of products "is worth affirming. He did not think too much to talk about ideas, and did not put their hopes on the part-time founder who does not spend money, not to the success or failure of the company, placed in the introduction of venture capital. Generally have become people, do things mostly advocated first action, the things landed down, and then in the process of gradual improvement in pursuit of success. Innovation and entrepreneurship if we just blindly pursue perfection, sitting at home every day to do a plan, want to have 100% of the grasp before the implementation, you are the choice to give up, because in this world the perfect thing is not. Goodbye to another fellow, it's been a week. He has also set up his own company and has registered his own brand. Before starting a business, his company is a domestic PC power supply annual sales of more than billion company, after years of hard work, his position has done well. But he left last year to devote himself to a vigorous entrepreneurial army. His products are also relatively familiar with the power class, but not to serve the PC, but to serve the mobile power. Although the mobile power is still in OEM production OEM sales stage, but he is still very serious to find a professional design staff, design and production of product logo and company website, and defines the brand value. From the separation after a short period of six months, the product entered the Wal-Mart, the monthly sales of more than 4000, at the same time completed the company's first independent product design and open mold. When I asked him why there is such courage, he did not too much sigh, just lightly said, from the current mobile phone to the later wearable electronic devices, should need to move the charge, so to devote to do. His words are simple, but they can be heard from his insight into the market, as well as the determination to start a business. If the general practice, such a small electronic goods should be into a large electric dealer or Taobao. But he did not do so, the reason is that the power into the electricity business needs a lot of inventory and capital investment, when the investment is not enough, the sales channels in the electricity business will be poor. Because the resource line in the supermarket is good, so it is preferred to do the supermarket. In fact, in Shenzhen, such a small company many to countless. They all have a dream, are taking advantage of their own most advantage of the resources, do a segmented market, and can be a step landing. Another innovative project comes from an electronic menu that feels outdated. Soon after the ipad was put on the market, the app has come to the fore, providing users with a new sense of order by simply electronically putting paper menus into the ipad. But until today, I don't see how many catering businesses it uses. But this is a kind of product that can not be said to be refreshing, but the pattern has become easy to accept. In fact, in the software industry, we all expect to solve the problem of users through the software, but in Shenzhen, a particularly developed area of electronics, the project has changed a form-the software display menu and hardware sold to users. The company sells the product to the hotel at cost of hardware and software for free, and then receives a certain suit by year or month.Service fee, the hotel is logged into the cloud through the background online maintenance menu. In this mode, the average one hardware is only 500 yuan, and for a one-time investment in about 10,000 Yuan hotel, it is completely acceptable. If the hotel does not update the menu, there is no need to charge, update the menu to create a service charge. The advantage of this model is that it provides a very cost-effective package of services to customers, and it is more viscous than providing software to customers. We can imagine that the more client-side when out, the more valuable the data collected, as the founder said, they now have at least two points: first, the sale of equipment immediately received money, the future will certainly be able to receive service charges; Which type of hotel is the most popular and at least at a glance. In fact, the market will never lack of ideas, and never lack of products, seemingly all products have been pioneers have done, and some are seemingly lifeless, but to the hands of different people, it is possible to become another kind of fresh business. Perhaps it seems now that these companies are doing something single, and there is no technical competitiveness, the industry is also very traditional, but a little analysis we will find that, whether it is mobile power, electronic guides or electronic menus, they rely on the same mobile internet is the rise, only because of geographical differences brought about by the difference between humanities and resources, Let them choose to be able to quickly landing electronic products to achieve their entrepreneurial dream, and the use of physical products in the realization of the ability to support the company in the early days. Their founders are born with a down-to-earth, adventurous spirit, who dare to guarantee in the future billion company team, will not appear their figure? As Ma Yun said: Today, a revolution by the new technology is beginning to show signs, this wave will permanently change the strength between customers and business situation. "In all parts of the world, small and medium entrepreneurs who can grasp these new opportunities and trends will stand out in the competition," he said.