The secret to entrepreneurship in an open environment: see how Liu Zhijun 0 to 1.3 billion a year

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(Upstream interactive ceo/founder Liu Zhijun)

"We all should have a little faith, have faith to find ourselves, believe in ourselves," says Liu Zhijun, the upstream interactive founder and CEO.

Incubation period: An entrepreneurial sprout of a 10-year game believer

Liu Zhijun, a veteran player who has been in the game industry for more than 10 years, has served as the world's leading product manager for everyone, and is responsible for the development of social games for all games and the director of China products at EA. In this ten-year career, Liu Zhijun has also considered doing his own business several times, but after careful thinking, it is due to premature timing.

When Liu Zhijun was still doing well in EA in 2012, he planned to start his own business and find him in the 5 old men's games. Liu Zhijun, who was initially only planning to do funding and strategy support, finally resigned from his role as director of EA at the end of a long deliberation. Just 3 months later, upstream interactive first product "Tower anti-kingdoms" online Tencent open platform. After three months, this innovative tower defense game has nearly broken through 1 million dau (day active users), and received tens of millions of revenue. This ushered in a flying start for Liu Zhijun and his upstream interactions.

Accumulation period: With "tower prevent Kingdoms" in the Tencent innovation competition to emerge

2012, Tencent open platform began to increase the support for game developers, Tencent Open platform on the emergence of more than tens of millions of running water social gaming companies. Keen Liu Zhijun chose to use this path of stability, and Tencent open platform for in-depth cooperation. Since then, in the 2012 Tencent open platform for the application of Innovation competition, "Tower Kingdoms" emerging, won the game class first proud of the success. Thus, upstream interaction ushered in another fast-rising stage. "If one thing is not more than 80% chance of success, I do not", in retrospect of past experience, Liu Zhijun that it is his consistent stability and conservative mentality so that he from the outset to think about what to do next.

"In fact, our team configuration is not very good, mainly each ' point ' grasp, if a ' point ' is wrong, you will face the failure of the whole venture. Not afraid of slow, but to do every ' point '. After earning the first bucket of gold in 2012, we did not enjoy comfort but accumulated wealth and done more, which laid the groundwork for a 2013-year takeover. Liu Zhijun said.

"Tencent's mechanism for small and medium enterprises development is a good opportunity to teach you, will help you, will push you ... Compared to their own bitter haha alone, Tencent provides a lot of free resources for us to use, but also sent technicians to help us solve the server problem. "Liu Zhijun also advises entrepreneurs and Giants to" make the most of their relationship "and make the most of all available resources. With Tencent's powerful platform and flow support, "Tower kingdoms" after spending only 300,000 yuan of development and operating costs began to return to this money, 2012, upstream income of about 7.008 billion, 2013 on the surge to 100 million, up to now, "Tower Kingdoms" monthly water has more than 30 million, Registered users up to 80 million.

Outbreak: 1.3 billion to join the interest in order to greater development space

2013, the game field set off a wave of acquisitions, upstream interaction has become a bullish target for many companies. In June 2013, Liu Zhijun began to consider the possibility of being acquired, "to be honest, I didn't think about it before (selling the company), but also wanted to go on a separate listing, but found that there are too many game companies are now being acquired, basically not holding a regiment next year will be difficult to survive, and relying on the formation of business groups can be more effective distribution of resources. ”

In October of the same year, the palm of the interest announced a 1.3 billion yuan acquisition upstream interaction, but Liu Zhijun is still the upstream interactive actual head. Liu Zhijun revealed that the reason to choose the palm of interest, on the one hand, from the chairman of the President Yiu Wenbin for mobile games and the future direction of the company's clear understanding, on the other hand also take into account the performance of the other side stock price.

"Details can enhance the height of a game" people have no I have, people have my excellent, excellence is Liu Zhijun has been pursuing the game production route. It is reported that upstream in adhering to the premise of fine line, will be launched in the next two years 1-2 page tour and 2-3 tours, and ready to occasion Tencent's application treasure platform to the mobile gaming field to invest more energy.

"For Allah, I will devote my life, but for the game, I think is just beginning." "Liu Zhijun is full of confidence, he holds the game industry incomparable enthusiasm and devout faith, to take" upstream interaction "to break out a larger sky.

Introduction of Tencent's three-year opening

June 15, 2011, Tencent CEO Ma announced "full opening of Tencent", Tencent open platform also emerged as a link between Tencent and developers. Tencent's open platform is dedicated to providing Chinese Internet entrepreneurs with the best entrepreneurial environment and creating the Internet entrepreneurial eco-circle with Chinese characteristics.

2012-2013 Tencent to help developers in the PC era to achieve good results, hundreds of thousands of of third-party developers through the Tencent open platform to achieve rapid growth and profitability; 2014 with the advent of global mobility, Tencent opened a full embrace of mobile, Tencent Mobile open strategy release, The application treasure becomes Tencent even the entire mobile Internet most important distribution platform, developers only through the application of the treasure can achieve a point of access to the full platform distribution; Entrepreneurial environment is becoming more and more advantageous, Tencent pioneering base for developers to create a one-stop platform for entrepreneurship, support more comprehensive, in addition to Tencent's platform all open to developers, adhere to the " Tencent developer Salon, "Tencent Open Business Class", "China Internet Innovation and Entrepreneurship competition" for developers to provide experience sharing, training support, entrepreneurship support and so on.

As of 2013, Tencent opened the platform of the enterprise has 10 months of water over billion, the monthly water tens of millions of enterprises are up to 26. Over the past three years, Tencent opened the platform total to nurture and support hundreds of thousands of developers, the cumulative for Third-party developers to create revenue up to 5 billion yuan, the next two years to create a third party developers 10 billion benefits!

Developer Startup Story collection

This is not only the pride of Tencent open platform and achievements, but also can not be separated from all the time to participate in and support Tencent open platform for you. We adhere to the entrepreneurial mentality to do things, adhere to provide the best service for entrepreneurs and help, adhere to the development of China's Internet to contribute their own value.

On the three anniversary of Tencent's opening, we also want to hear from you and your team's entrepreneurial story, and you can send your story to 43432222@qq.com.