The small agricultural product electric business enterprise starts from the local

Small agricultural products electric business starting from the local I want to solve for the white-collar workers in Zhengzhou shopping basket, rice bag, fruit basket problem, so that they can buy the last net home food. "Entrepreneur Young Mu wants to make a basket net". In fact, entrepreneurs like Moux in Zhengzhou a lot. However, recently in the industry, a word let young mu hesitant, many people say, agricultural power loss operation is the industry status quo, I should continue to do, or stop? Zhengzhou Evening News reporter Wallin Graceful intern Chen Yu existing farm produce electric dealers in a loss operation days ago, a group of media published a set of data, which let small mu into confusion: the current national agricultural E-commerce platform has been more than 30,000, including agricultural products E-commerce platform has reached 3,000. However, most agricultural producers are operating at a loss. The article is about the big companies walking in the forefront, their investment amount is tens of millions of. They are all operating at a loss, do small people like me dare to go on? " The gross margin of agricultural products is too low, the marketing cost is high, and there is no profit support. Mr Ge, like Moux, was also full of confidence in online sales of agricultural products, but he lost 300,000 in a year, but he has turned to other industries. Not only the choice of products and investment, the site or Taobao shop upfront investment is very large. "Unless your product is profitable enough to sustain the entire store," says Mr GE. "Like Mr Ge, there are a lot of well-known electric dealers have fallen, or struggling to support." The future competition of agricultural products electric dealers online under the survey of the major cities of agricultural products, most of the sharpening ready to gets. Wu Jinghong, CEO of Henan Jeff E-commerce company, believes that under the general trend of national economic and social diversification, agricultural products electric shock is a big trend, with the growth of consumer groups and the sound and developed logistics distribution system, agricultural products dealers will eventually break the profit dilemma. In any industry there will be the possibility of closure of the shop, the electricity quotient is more special, it belongs to the technology and knowledge-intensive industries, so its failure rate will be higher than other industries. Now, he says, online technology is ripe and easy, just a way of trading, with real Kung fu and future competition almost entirely offline. Who can practice the internal strength of the line, set up their own team, the future who will be able to truly in this industry firm footing. "Do not use too many categories to attract purchase demand again is the problem of project positioning." Wu Jinghong said that the scientific category choice is entrepreneurial success of the half, so the agricultural electrical business Positioning category is very important, do not use too many categories to attract more purchase demand. In many categories of mixed supply chain system, especially agricultural products category, will make you lose the sound of the four, do not even hit your brand. "Wu Jinghong explains that the core of operations is the category-driven supply chain, both in traditional retail and e-commerce. Why Shun Fung optimization began to choose imported food, why Alibaba choose American Car and Alaska seafood, these categories are not only related to the needs of the population, but also with the supply chain support capacity. "Small business to start localization from localization O2O has become an inevitable trend。 Wu Jinghong said that the future trend is the online community + offline community, now 60%~70% consumption occurs within 3 kilometers. So how to build the cargo circle on the line of agricultural product electric dealer, create the circle of experience under the line, become the important strategy of localization fusion. A small business like Moux if you don't start with localization, you will lose. "He said, as a result of agricultural products by commodity quality, logistics and other factors, whether small and beautiful agricultural products, or like Shun Fung optimization, Alibaba such a nationwide spread of the market, the establishment of localized service system are inevitable trend, and community service stations, convenience stores and other institutions to integrate.