The strongest business model: The premise of website profitability

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What is the strongest business model, not too advanced, also not too hypocritical, as long as a simple, that is already over the gas cow Liu Yan once said: The world's strongest business model is: Sell cigarettes at the door, 3 yuan purchase, 3.5 yuan sales.

An explanation of the strongest business model

It can be seen in this sentence, whether cigarettes are sold well, is to emphasize the location of the sale of cigarettes. At the door, at what door, school, or community, densely populated areas, or small areas of population density, this is critical. There is a smoke stall friends, all day, the business is very depressed, less than one months to accept the smoke stall, and other livelihood. China smokes a lot of people, the market potential is huge, this piece of cake more than one or two person to divide, also can cope with. Why is his cigarette stall so short-lived, for one reason, he is not in the right place for the smoking stall. In a narrow, very short alley, there is little flow of people. Although he also hung a light box on the outside wall. A large market, the corresponding marketing tools, strong business model, due to the relationship between the passenger flow, the final overall loss. Visible, passenger traffic can not be overlooked.

The extension of making money for the Internet: people-centred

Hence the Chinese Internet. Some have a sharp eye and occupy a field that few people have been involved in, the "Blue sea" in popular parlance. Someone has devoted all their energy to research into the profit model, eager to find a model that fits their cash flow. Some people focus on how to launch themselves, advertising all over the sky. Very few people in the honest do technology, follow the rules, step. Can not say who is right who is not correct, we have their own ideas, have their own way of doing things. Each practice can lay its own advantage in some way. In essence, a large number of users is the basis of all, leaving the user, market, business model, promotion, technology, is tantamount to castles in the castle.

Loyal users are not equal to large traffic. A netizen said, only not through the search engine gathered traffic is the flow of iron, although the extreme point, but also explained the loyal user some concepts. Why are users loyal? Two: One, the site's products are excellent, can well meet user needs, Google is a typical. A good search service gathers a large number of loyal users, creating a culture that is unique to Google. But Google has only one, and its domain is unmatched by technology. Second, the use of human communication instincts, adhere to users. Chinese netizens use the most software, in addition to the Windows operating system, to count QQ. Tencent fire, although many people have reservations about Tencent, but does not affect the future into the fight gold.

In addition to Instant messaging tools, the community provides another way to satisfy the user's communication instincts. A well-functioning community, community members can easily establish a trust relationship, which is very conducive to increasing the stickiness of the site, expand loyal users, so as to lay the foundation for the benign development of the site. Human heart is afraid of loneliness, this is a constant demand.

So everything should be people-centered, personal think NetEase's slogan most intriguing: The power of the net gathers people. No matter what kind of web site, to be able to hold people, can gather people. For example, if the forum's users are particularly interested in casual games, you can add a game channel like me, then add a bubble to play the Web game platform union.popwan.com, and then call on users to come to your game channel to play the game. Such benefits have four: First, you can show the strength of your site, users will feel that you are very important to the needs of users, so the user experience will be very good; second, can be strong and effective adhesion to the flow, three can also be from the player's recharge to get a split. Four, can let the user in inside exchanges the experience, the sentiment and so on, the popularity is flourishing, everything has.

Tourism is also so, to some extent, can promote communication, distraction loneliness. This is the reason why the tourism industry is getting hotter. Then came a large number of tourist websites. For the ordinary Love travel friend, Ctrip strong business atmosphere is bound to affect the user's experience, not very good to meet the needs of user communication, although Ctrip also has a community, but the traditional community of its own limitations, restricting the free exchange of users. Therefore, Ctrip's members are in fact very small, will affect the further development of the site. From this thought of a lot of birds, the new tourism website, the launch time is not long, immature place a lot of, but it is gratifying that the use of tourism and make friends with the combination of the model, the concept of the journey, through the travel throughout. Members can share travel notes, photos, raiders, increase the interaction between members, resulting in friends, tourism to promote friends, friends also promote tourism, increased the stickiness of the site. The style is fresh and free.

The internet is not a combination of cold machines, but people, flesh and blood. How to meet the emotional needs of people, how to do a good human-computer interaction, I think, should be the starting point for every function, is the starting point for each site.