The successful way of Internet Entrepreneurship (IX.): Avoiding common mistakes in building stations

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In the process of learning to build a station, often because there is no experience, made a lot of primary mistakes. Although these errors can play a role in a short time, they often lead to many problems in the subsequent development. In this chapter, we will introduce and analyze the error practices that often occur in the station, and explain the correct method of building the station for reference.

One, doctrine construction station can not be taken

1. Doctrine Source Site Risk

Many webmaster when the station is under construction, often download a variety of online programs to build stations, such as want to do a music site, to find a source station to download a music program, often a few hours to build a look more perfect site.

Characteristics: Simple and convenient, build the station fast.

Time: Novice first involved in the construction of the station, some of the construction station system is not very understanding.

Possible consequences: It is very easy to have a variety of backdoor, loopholes, the consequences are hacked, and even caused the site data was deleted.

Case REPLAY: Little A is a senior student of music major, because has been interested in the network, has been trying to build a music site of their own, in the Webmaster forum for a long time, and finally one day, a music source of the post attracted his attention, in this post, the poster said this is a complete music website program, Do not need to configure, put on the virtual host and then resolve the domain name, it will become a powerful music site.

Figure 1 The various types of source code frequently appearing in the forum

This post let small A is very heartbeat, so immediately find the school's network Center to apply for a virtual host space, also registered a free two domain name, the program download down on the space, after the success of the domain name resolution, really see a complete music site, management function is strong, this little a happy very much, After some simple content add and file modification, the site appears to have a kind of model, small a excited constantly to tell the site to their classmates and friends.

But happy not a few days, more and more friends began to reflect this site has a virus, because open the page, almost all anti-virus software will report Trojan, and some of the next small a dumbfounded, overwhelmed it found the network center of the teacher for help.

After the teacher's analysis, confirmed that the small a site has been implanted a variety of Trojans, there are stealing QQ number, but also to steal the password of the web game, and even include some malicious ads window. After careful analysis of the source code, the teacher told small A, download the music site source code, there are many "backdoor program" files, you can make arbitrary changes to the site files.

Figure 2

Tip: What is a backdoor?

Backdoor procedures like Trojans, but the difference is that the "back door" is not a common sense of the virus, backdoor procedures can be bypassed to manage passwords and access to the program a file. It is typically created during the development phase of the software so that defects in the program are modified. However, if malicious in the Web software to join the backdoor program, it will cause very great harm to the site.

Right way:

Of course, it is not impossible to use the ready-made source code to build the site, just download the source code on the Internet, must be analyzed to verify that there is no virus trojan and backdoor procedures before you can use. There are several ways in which you can generally perform security checks on a program:

First of all, use the commonly used anti-virus software to the Web program source code for a thorough virus scan, because many anti-virus software has to kill the function of the Web Trojan, in the use of anti-virus software scanning, the possibility of Trojan virus will be greatly reduced.

Then the use of specialized web Trojan scanning tools, such as "Cruise Patrol" "Amoy Special ASP Trojan scanners," and other software, the security of the program files can be fully tested.

Figure 3

In addition, do not go to the forum this kind of random large place to download the Web program source code, because often this kind of sharing site will become a hotbed of virus back-door transmission, and to some large source code download site, because the software is often screened and security testing, usually has a certain degree of security assurances.

2. For the province space Hotlinking resources outweigh the gains

Many stationmaster in order to save own website space, but directly hotlinking other website's picture and so on resources, because this can not only reduce the website space occupy, but also can greatly reduce the bandwidth burden of the site.

Features: A large number of copies of other sites of pictures, software or flash, and other content, occupy less space capacity and resources are relatively small.

Time: The initial development of the site, the use of free space or small charge space.

Possible consequences: As the content of the site is on other servers, once the content is transferred or deleted, the site becomes an "empty shell."

Case playback: Small c to do a picture site, because of their own purchase of virtual host space capacity of only 100M, has not added how many picture space has not been put down. Because the feeling space price is more expensive, small c to find a similar to their own image of the site, in the update content when it began to directly copy the content on this site.

In such a copy paste add site after a period of time, the site does not seem to have any impact, small c for their own cleverness complacent: not only do not have to spend money to buy space, and the site's image collection has become very simple, every day as long as a simple copy and paste, you can add a lot And because the pictures are stored on other people's servers, their own web site faster than before ...

But such a good day has not been a few months, small C found their site in the search engine in the number of less and fewer, and slowly fixed the visitor began to become less, the original is most netizens through the image of the watermark URL found a copy of the site.

More terrible is still in the back, may be due to the site's webmaster found other hotlinking, and immediately to the site's pictures are set up anti-theft chain function, only the fixed site display pictures. In this way, and then open the site of small C, all the pictures have become display hotlinking picture hints.

Figure 4

Right way:

In fact, this hotlinking other Web site examples are very many, but often will have a great impact on the site, including the search engine included down, the visitor viscosity reduced, and even in this case the last occurrence of the original web site with the content of anti-theft system, hotlinking the consequences of all the loss of content.

In fact, for pictures, flash, etc. occupy a large space content of the site, if the space capacity is small, can be used to upload content to the large Web albums in the method of the call. However, it should be noted that there are many large Web sites do not support picture resources outside the station call, before the selection needs to be inspected.

Second, the loss of the Web site publicity law

In the last issue of the project, we focused on the site during the construction period of the abuse. And in this issue we will introduce the vices that appear in the propaganda process of the website, because the website propaganda is the construction station process more important one link, moreover because it is more cumbersome, therefore many stationmaster will adopt some "quick effect" the method, but in fact, many propaganda tactics may have the website to have the extremely harm. Now, let's take a look at the common publicity abuses in the construction station,

1. Mass software follow-up harm big

Abuse characteristics: Easy to use, early promotion effect is good.

Easy to appear time period: After the website is built, the promotion bottleneck period.

Abuse hazards: not conducive to site follow-up development.

Case Playback: Sun Tong is a network company's staff, responsible for the company's website in the Internet propaganda task. But because there is no network promotion experience, he thought of various methods for the promotion of the website. Once found a forum mass promotion software, after dozens of forums, really for the site brought a lot of traffic. First taste the sweetness of Sun Tong specifically to the boss application, purchased a premium version of the Mass software. However, with the release of more and more information, the role of publicity is getting smaller, and even led to the company's website at a time than to promote the previous visit is still low. At a later meeting, the boss had a temper and criticized Sun Tong in public.

Similar to the forum mass device, such as promotional software, at one point in the webmaster is very popular. In addition to the common forum mass tools, there are dedicated to mass mailing, blog mass, Forum Group top reply and other types of mass promotion software. Such software can often be published in a short time a large number of promotional information, if good use, it can significantly improve the flow of the site.

Figure 5

Although the use of these software can indeed be a certain amount of publicity at the beginning, but we should be aware that such a large number of releases of junk information, whether for the site or users, have very obvious side effects. First of all, in other forums, blogs and web sites to publish a large number of ads, because often "irrelevant", and the theme of the forum is irrelevant, will affect other sites or users. And this release of garbage information practices, will also make the site of the audience, not only can not play for the effect of propaganda, but also will make the site's reputation in netizens greatly reduced. And once the website suffers the user's aversion, its harm is very direct.

Right way:

Many new Web sites will encounter the problem of promotion, so many webmasters in the face of similar software, will be curious to carry out the trial, often in a short period of time to promote the effect, but it is not conducive to the follow-up development of the site, and even a great impact on the reputation of a website.

In fact, we can use another way to advertise the site, for example, for Webmaster product site, can be fixed in the Special Webmaster forum post, their own forum signature to write appropriate ads and links, and then often "bubble" in the forum with other netizens to communicate, and enthusiastic to solve the problems raised by others. This way, not only to their own site propaganda, but also useful positive publicity. This kind of targeted publicity will bring in fixed users.

Besides, it is also necessary to actively develop other benign publicity methods. For example, Learning search engine optimization promotion methods, to optimize the site, such publicity methods for the site not only can play a good effect, but also can help the site's sustainable development.

2. False propaganda to confuse the user and finally hurt the website

Abuse characteristics: Easy to attract users, have a better publicity effect.

Easy to occur time period: Want to quickly expand the site traffic.

Abuse harm: Not only easy to cause user aversion, but also affect the website image, played a counterproductive role.

Case Playback: Feng is a virtual host space agent, has been for their own virtual host space sales do not go out to worry about, once on the internet to see a space for the post is very popular, but also intend to imitate this method to promote their own virtual host sales site, but because of its proxy space cost is higher, If it is really free, I think the cost of publicity is too high. So it also published a lot of free space on the Web site ads, but in their own site does not mention space. Although this post also caused a lot of attention, but later the user found only a propaganda scam, the voice of abuse on a large number of the emergence of the final Feng of the brand and its forum ID, have become the webmaster circle in the unpopular name.

Figure 6 Free space resources are very popular

Such false propaganda in the network can be said to be everywhere, such as claiming that the free photo-printing site, in fact, also need to pay a lot of fees, and the quality of free stamping is not flattering. Other personal websites in the "Free signature" ads, claiming that the free design of personalized signature, but in fact, through the phone to deduct the user's expensive charges.

Many stationmaster will adopt this kind of false propaganda way, although can attract a lot of users in a short time, and can significantly increase the number of visits to the site, but often this kind of false publicity the way the most negative effects, users once the feeling of deception, will be disgusted with the site feel, even if the later launch of the real free service , users may not be "buying".

Right way:

such as free gifts can indeed attract the attention of users, but if a large number of high cost of goods, not only will cause a certain loss, but also the effect of propaganda may backfire. For example, the virtual host space sales, if the real use of a large number of gifts, as a seller will surely lose a mess. But in fact can be used in other ways, such as the previous domain name registration fee only need 1 yuan, there are many vendors use the way of giving out the domain name promotion, significantly promote and drive the virtual host product sales. And the cost of gift is not high, just 1 yuan propaganda costs, but often can get hundreds of yuan virtual host cost feedback.

Please pay attention to the other summary of chapter Nineth:

Third, the compulsory promotion website is not to be taken

Four, the deception of IP harmful

Five, put false advertisement to harm oneself

RELATED links:

The successful way of Internet entrepreneurship (eight): Website advertising optimization three steps away

"Internet Entrepreneurship success: Web site planning, construction, promotion of profitable combat strategy" is a comprehensive explanation of the whole process of website construction of a book, is also the author of five years experience in the establishment of a summary of the station.

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Author: Tao Qiufung (endto) publishing house: Computer newspaper Electronic audio-visual publishing house.