The successful way of Internet Entrepreneurship (IX.): Refusing to cheat and correctly placing ads

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In the process of learning to build a station, often because there is no experience, made a lot of primary mistakes. Although these errors can play a role in a short time, they often lead to many problems in the subsequent development. In this chapter, we will introduce and analyze the error practices that often occur in the station, and explain the correct method of building the station for reference.

One, doctrine construction station can not be taken

Second, the loss of the Web site publicity law

Third, the compulsory promotion website is not to be taken

Four, the deception of IP harmful

Five, put false advertisement to harm oneself

Vi. forced advertising is unpopular

Seven, "The Thief procedure" endless trouble

The above details can go to the article "Internet Entrepreneurship Success (NINE): Compulsory advertising unpopular" read

Eight, refused to cheat correctly put ads

At present, most of the website's profit way, is through the advertising to obtain revenue, and in the process of advertising adsense, but often there will be some violation of the rules of the phenomenon, such light will result in lower advertising revenue, is not conducive to the principle of maximizing profits, heavy some webmaster use cheating way to put ads, It will also result in the deletion of the ad account. So let's take a look at some common violations of the advertising rules and explain the possible consequences.

1. Small advertising mistakes cause big losses

Abuse characteristics: Do not understand or deliberately violate the rules of the Advertising Alliance, resulting in advertising is not in line with the provisions.

Easy to appear time period: the urgent need to pass the period of advertising profit.

Abuse Hazard: It is likely to result in the deletion of the Affiliate account, resulting in the inability of all revenue to obtain it.

Case playback: Susie made the site has a considerable flow, so he thought through the launch of click Ads to profit. After applying for Google AdSense ads, immediately placed on the site. But after the advertisement, the visitor's click rate is very low, therefore the advertisement income is also not high. Then a friend gave him some "pointers", let him have to put a lot of ads, occupy a large length to be able to improve the click, and the best to encourage users to click on the advertising words, such as what "support the development of the site, please click on the ads" "Click the following picture has a surprise" and so on ... Susie in "serious" listen to these ideas, and retrace to make changes, the ad clicks really have a substantial increase in advertising revenue also has a significant increase. But at the end of the month to settle income, but received a letter from Google AdSense official, the title impressively is "Google AdSense account has been deactivated" ...

Figure 19

Most webmasters will encounter the case of ads after the number of clicks not high, but such a modification is seriously wrong, whether it is for any ad league, there will be the corresponding rules, such as not artificially prompting users to click, the number of ads per page can not be too many. In this case, the webmaster almost violated the most serious rules, it will lead to the consequences of the account is deactivated, so that all advertising revenue can not be achieved.

In fact, in addition to such common violations, there are many other ways to violate the rules are easily overlooked. such as in a page to put a number of advertising alliances of the same type of advertising, the page contains floating ads. These actions are illegal for most ad federations. Light will prohibit the site to continue to advertise, heavy will also cause examples of deleted accounts, income can not achieve the consequences.

Right way:

Before applying for an ad league, it's a very important thing to look at the rules of the Ad League first. Usually the rules in detail on the advertising attention, and so on, including the number of ads, the relevant page restrictions, whether or not to support the IFRAME or JavaScript calls the way.

In addition, we should avoid indiscriminate and direct use after hearing of some so-called "optimization practices". For some obvious violation of the rules of the way, must not be used, although such methods can often increase the click rate, but once detected often have serious consequences.

2. Cheating software is very harmful and not worth the candle

Abuse characteristics: Use some cheat software to brush high traffic and fictitious ad clicks.

Easy to appear time period: The website lacks the traffic, also wants to raise the advertisement income the period.

Abuse Hazard: Not only will it be closed account, it will even cause the impact of the reduction of advertisers.

Case Playback: Guo Lin has always wanted to get income through their own website, but because not good at promotion, the site produced six months after the flow is not high, there is no flow of course can not advertise, which makes him want to make money through the site of the idea also fell empty. One day in the webmaster of the relevant forum to hang out, see a claim to improve the site traffic, and automatically click on the ad fee program. Although the software price is higher, but is attracted by the software function of the Guo Lin apart paid to buy this program, after the purchase immediately after the trial, it was the first day of the site on the "increase" of thousands of of visitors, the site traffic is also rapidly increasing. And also really as described in the introduction, the program began to automatically click on the site of the ads, advertising accounts in the income than usual more than a lot. This makes the taste of sweetness Guo Lin excited. Only a short-lived, a few weeks later, not only by the advertising alliance told because of cheating and closed the account, even the program can not be used. Find vendors selling software, but was told that "not responsible for after-sale" "need to study" ... Can be said to be "throwing", because this kind of cheating behavior also has nowhere to complain, this let Guo Lin depressed unceasingly.

From the beginning of the advertising Alliance, there has been a variety of cheating software emerging. Most of them claim to be able to evade the ad League's cheating review, but in fact, most of these kinds of software, even if they are effective, can only work in the early stages of development. Often have no effect after the flood of software. And more serious is that the usual advertising league against cheating is very strict, once found that the phenomenon of user cheating, often directly to the account number processing, as well as the freezing of account advertising costs. Like the case of the webmaster, not only lost the cost of the purchase of software, advertising union account is also blocked off. Can be said to outweigh the gains. In fact, many of the use of such software webmaster, there are more or less lucky mentality, that a person cheating will not be found, even if found that their amount is not small.

Figure 20

Right way:

In fact, there are many ways to improve the advertising click, but ultimately through the promotion of real site traffic, can increase the number of ad clicks. Now all kinds of advertising alliances to check cheating way so much that even if not cheating, there may be misjudged, let alone risk to use all kinds of cheating click Software. and the current market on the so-called ads click Software, most are purely deceptive nature, webmaster in the face of such software, must be cautious, do not have a momentary dizziness brain heat to buy software. In addition, the network of a large number of various "ad interaction points" "Traffic Hu Shen" software, are mostly similar.

Nine, the excessive SEO optimization effect is poor

In recent years, SEO (Search engine optimization) in the webmaster more and more popular, because it is a low-cost, high return of the promotion method, almost all sites have more or less SEO optimization. But in the process of optimizing the website, many stationmaster blindly seek fast, high efficiency, but neglected the construction of the site content itself.

1. Mass outside the chain of junk information counterproductive

Abuse characteristics: In order to improve the site rankings, mass software to send a large number of duplicate information.

Easy to appear time period: The website promotes the initial stage, wants to increase the flow time.

Abuse Hazard: Due to send a lot of junk information, light on the site brand has an impact, serious will also lead to search engine down the consequences of power.

Case Playback: Lin's website has been online for several months, but has not been many visits, this let the original determination to let the site "traffic over million" he annoyed unceasingly, every day in the online webmaster forums and Raiders site, looking for ways to improve traffic, once through a post to understand that SEO can effectively improve the site traffic, He immediately began to look for relevant methods, learned that can increase the weight of the site by adding external links, began to post in the major blog forum, but each post is purely "irrigation", in the signature location impressively is a large number of their own site link address. When you encounter a forum where you cannot set a signature, he writes his or her own link address at the end of the reply. In this way after a few days, the site's main keyword rankings really have a small increase. This he sent a link to more enthusiastic, and later found a network can send a group of replies software, the next Lin every day with the computer, no matter day and night began to use mass junk information way "get outside the chain." But in this way, the site rankings not only did not improve, start even "snapshot" is not updated. And began to rise in the keyword rankings, but also gradually no trace ...

Figure 21 Common Forum mass Software

In addition to the case of the use of Forum mass software, in fact there are many other kinds of SEO mass software, such as blog Group Building: You can create multiple blogs in the BSP, and then batch in these blog updates content, to establish a "station group" purpose. such as the return of mass: the use of software to comment on the independent blog reference, and linked to their own web site, to increase the effect of external links. But such external links often affect other sites and become junk information that has to be deleted. Because of this, most of the search engine for such a group of sites, often take a severe way to reduce the right to deal with.

The correct approach: in fact, the signature of the Community forum to obtain external links is not not to be taken, but if the release of a large number of meaningless "irrigation" content to get outside the chain, or the use of software a large number of mass spam information, light may cause the transmission of the chain is no effect, heavy will also make the site as examples of the situation, The consequences of a snapshot stop update and a lower rank.

2. Biting optimization trifles

Abuse characteristics: Want to quickly improve the rankings, but not step-by-step, and thus led to the opposite effect.

Easy to appear time period: Want to improve the site's search engine ranking effect period.

Abuse Hazard: The most common is that the effect of optimization is negligible, even if the search engine is considered cheating.

Case playback: As an E-commerce site Product manager, the biggest advantage of money is strong execution, but in the implementation of the site SEO process, which has become his disadvantage. Originally, contact SEO soon money strong and not much actual search engine optimization experience, just through a friend to find a lot of SEO operation documents, and these documents the greatest benefit is the case are very detailed, and very consistent with the status of his company's website. Everything is "quick and fast." He immediately modified the site according to the case of the document: not only drastic changes to the entire site URL address, but also all the content page has a large structural adjustment ... But the effect of the change but let him silly eye, not only the site included not as expected in the straight up, instead of snapshot time is not updated, the major search engines are included in the beginning of the day to reduce. More let him puzzled is that the homepage of the site also disappeared from the search index, previously ranked a higher number of key keywords, but also in the search engine no trace.

Figure 22 Snapshot time can indirectly reflect the weight of the site

Although the implementation of the Web site construction process has been the necessary elements, but the case of the first-time SEO product manager, but the biggest taboo in the SEO, that is, the sudden change in the site too much, not only replaced all the URL address, but also modified the structure of the page. Similar big revision if also added a lot of SEO factors, such as increase the importance of keywords, use tags, unified URL address, etc., although these changes are the necessary changes in the SEO, but a large number of changes to the search engine is very unfriendly. Often aware of changes in the search for the site has an "observation period", not only the rankings will fluctuate, the number may also be significantly reduced, if it is a small personal site rather than the example of large business sites, then usually directly will be searched to delete the entire station index.

Right way: Many initial contact with the implementation of SEO novice, will make similar "error", as most of the site in the early days of the establishment of a number of optimization is not in place, so often will be seen after the tutorial on the retrace to modify, but SEO is a step-by-step overall optimization of the site process, For example, optimize the content page of the overall structure of the site, we must first change from small, waiting for this modification by the search engine "accept", and then to such as the page advertising frame, title, description and other elements of the SEO optimization in turn. And after the modification of an element, but also to modify the effect before and after careful observation, only the effect is getting better, only to begin to make the next step of the amendment. According to the search engine "preferences" to optimize the site, will achieve the best SEO effect.

Please pay attention to the tenth chapter:

Tenth chapter analysis of successful website profit model

RELATED links:

The successful way of Internet entrepreneurship (eight): Website advertising optimization three steps away

"Internet Entrepreneurship success: Web site planning, construction, promotion of profitable combat strategy" is a comprehensive explanation of the whole process of website construction of a book, is also the author of five years experience in the establishment of a summary of the station.

This book revolves around the whole process of website construction, from the beginning of the site planning, one by one explained the site creation, site content management, website maintenance, network marketing programs, website SEO, website profitability and other practical operations, and in the form of examples for you to introduce the success of the network business case and website operation of the misunderstanding, So that we can learn the most direct site experience.

A5 Webmaster Network will be serialized this book, if you want to first read, you can go to the Network of Excellence Online bookstore Purchase, the book in Xinhua bookstore throughout the country also has sales.

Author: Tao Qiufung (endto) publishing house: Computer newspaper Electronic audio-visual publishing house.