The Sunflower Collection of internet entrepreneurship

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A friend, in a big software company for 10 years of software research and development, want to venture out, ask me what to pay attention to. I joked that, to succeed, you must learn the Internet entrepreneurship "Sunflower Treasure", the first is "brandished from the palace."

Large software companies have a lot of resources, research and development capacity is good, a variety of promotional resources are also very superior, but rarely developed excellent internet products. Initially, there are many reasons, for example, it is difficult to mobilize individual enthusiasm, internal management coordination is very difficult. I think there is another important reason is that the method is not appropriate. Large companies have more resources, an Internet innovation project, investment in a large number of resources, the company expected high expectations, consider the problem of natural many, but not easy to do.

From large companies to start a business, the first to "brandished from the palace", to kill large companies this practice, control costs as little as possible, focus on energy and resources to solve the core of the one or two problems is enough.

Do not think too much, do not do too long plan, especially the plan can not be too complicated! Entrepreneurial success requires the ability to discover opportunities and rapid breakthroughs, plus a bit of luck. Big companies have too much work experience and sometimes limit their own practices. Internet entrepreneurship, the simpler the more simple, the easier the success!

1. Focus: To solve the user an urgent need to solve the problem of a word can be said clearly.

(1) A clear and user-critical product, it is easy to find a clear user base. In this way, product development, it is not easy to go. (2) The choice of user needs to have a certain universality, which determines the future market prospects for this product. (3) Fewer problems to solve, faster development, and easy to control the initial cost and risk of research and development. (4) To solve the problem of clear products, easy to explain to users, promotion will be relatively simple.

2. Acme: In this function point to achieve the ultimate of all similar products, the best to win.

(1) The ultimate is the core of Internet products, as long as the ultimate can exceed the user's reputation, the formation of word of mouth effect, to the later promotion has brought great convenience. (2) focus to achieve the ultimate, to the extreme to defeat competitors.

3. Fast: The development cycle must be controlled in 3-6 months time, must be fast.

(1) The Internet era, user demand changes faster, and the competition is also more intense. Rapid development, easy to adapt to the rhythm of the whole market, and cost savings. (2) The user tries the process, if discovers the problem, the reaction speed also must quickly, improves as soon as possible to update. Initially, I think we need to keep the update speed at two weeks.

4. Word-of-mouth: Initial marketing insists on spending less or not, to see the real appeal of the product to the user.

(1) After the completion of the product, do not worry, first adhere to a small group of users to try, listen to user feedback. (2) Large-scale promotion will bring the following two problems: First, a large number of market costs, user expectations are high, if the product is not perfect, it is easy to cause negative word-of-mouth, for the future of the promotion left a hidden danger. Second, the large-scale market to promote the test results are inaccurate. If the product is imperfect, even if there is a problem with the choice of demand, it will be masked by numbers. When the promotion costs stop, the user volume does not increase or even decline, and then change it too late. Successful internet startups in the past few years have spent very little money on marketing, but they have spent a lot of time on marketing. (3) The most important promotional skills in the beginning are search engine optimization and viral marketing.

Internet entrepreneurship is the Sunflower Treasure is "focus", "extreme", "fast" and "Word-of-mouth"!

A perfect Internet startup, the best technology, product master collocation of two or three people to start a business, 3-6 months to complete the product, and then six months to a year to test the perfect product, reached the threshold of initial success, and then seek financing, explore successful business model, and then put a lot of market resources to promote, the formation of large-scale business.

Initial success criteria differ from business requirements. I have a simple standard for everyone's reference, is the product launch six months to a year, the site page over 1 million PV, or client products daily Net increase installed 10,000 times, and the number of users continue to grow. After achieving this goal, the thing to ponder is how to explore a good business model while maintaining the growth rate.