The ten Principles of Entrepreneurship in Sun's justice: cooperation with leading enterprises in the column

Tencent Science and technology news December 24, son 23-Year-old founder of soft Silver Group, less than 20 to create Japan's largest network and investment empire, by the United States "Business Weekly" known as the electronic era of the Great (Cyber Mogul). He invested in Yahoo in 1996 and investment in 2000 Alibaba has become the investment legend, in 2006, his huge purchase of Japan Vodafone is considered a gamble, but the final results prove that he is correct, 2012 soft silver and 20 billion U.S. dollars to acquire the US telecom operator Sprint, Create the largest overseas acquisitions in Japan's history. At present, its value is nearly tens of billions of dollars, is the 2011 Forbes rich List of Japan's richest man.

How did this business madman succeed in the soft silver Empire? This year's new book, "Sun's righteous Mind," reveals his secrets, which reveal son's business methodology and business rules in a number of ways, and from this book, Tencent's technology sums up the top ten business rules that son most deserving entrepreneurs to learn:

1, 70% Law, the expected success rate of up to 70% of the cause is worth doing.

If you feel that you have a 90% chance of success in a particular career, you may already have an equally confident competitor there, and it's too late to start. If the success rate in 50%, in terms of the market life cycle, may be premature, but also means that the company and its competitors are not in a position of absolute superiority, the industry's third party will not be able to determine which side to follow. Therefore, the 70% success rate is an important reference indicator.

2, make 1000 sets of business plans to come again.

Entrepreneurs often make business plans with optimistic, mediocre and pessimistic three packages based on turnover data, but son that three business plans are not enough and require "1000 sets". This seems to be an imposition, but the meaning behind the sun is actually, the key to the production of 1000 sets of programs is to find the main axis of the program, that is, user access rate, customer unit price, equipment investment, user access costs and other prerequisite data. No one in emerging markets knows what kind of business strategy a competitor will take, whether the other is adopting a low-cost strategy, or launching a new service to raise the unit price, and the possibilities abound, as long as the main axis is found to find the right answer.

3. To do something, you must use subtraction.

Son always set the final goal first, then through subtraction to determine the transition target, and then began to move. The average person who makes a plan is usually "what to do first, what to do next", and Sun Justice's way of thinking is unconventional: "To achieve a goal, what to do at the previous stage of the goal, and what to do in the first phase of it." "For example, he wanted to end up in the mobile business, but initially launched the broadband business, followed by the acquisition of fixed-line operators, the last acquisition of Japan's Vodafone." If it were not so, even if he had begun to acquire Vodafone in Japan, one could not raise huge sums of money, and the other was to acquire a lack of relevant managerial talent.

4, to provide their own approved products.

You can not deceive yourself, the most difficult to convince the object is their own. SoftBank launched the mobile phone, son will personally understand, only those who can be approved by the model will become soft silver products. Son and others before the negotiations, and the company should be fully discussed with the internal people, to develop a winning scheme. Otherwise blindly pursue their own interests, the lack of convincing each other's reasons, will only make themselves guilty of the other side alert.

5, 10 seconds to think about what is not clear to continue to think is also a waste of effort.

When son make decisions, they always come to a conclusion. But sometimes he will be "unable to decide" for a while, the relevant matters are temporarily shelved, "can not decide" factor is not at that time did not grasp the need for immediate decision-making information, or is still in negotiations, there is the need to continue to negotiate. Managers need to make their own decisions every day countless, if the thinking of a long while still can not draw conclusions, or do not give the conclusion of the good.

6. The first step is to take action.

The future is uncertain, such as the inability to predict the reaction of competitors and changes in costs after a product is launched. You just have to follow your own schedule, and even if you do badly, any thing you do, you will accumulate experience for your future self.

7, announce the goal to spur oneself.

Publishing goals and trying to achieve them is a higher risk but worth doing. Other companies may also be quiet and hardworking, but others may be rich enough to manage their resources. The risk enterprise must start from the aggregation resources, the announcement goal is advantageous to the aggregation manpower, the material resources, the capital, the information and so on management resources, may go farther. The difficulty lies in the degree to which the goal is not to be trusted by the outside world.

8, start the first fight for coverage, and then dig deeper

It is difficult for startups to take account of both, first of all, to win the user and market share as the primary consideration. Yahoo Japan, for example, started as a sort of portal, then added shopping, online auctions and other businesses.

9. Cooperation with leading enterprises

If you can achieve cooperation with leading enterprises, even silence will go smoothly. Son always choose to partner with the leading enterprises, because you can enjoy the leading enterprises brand appeal, price competitiveness and other advantages. Cooperation with leading enterprises is not simple, for soft silver, sometimes also face harsh conditions, but in the long run, this is still the most reliable way to achieve the cause.

10, ask "Why not to" people can not be a leader.

Enterprises in the expansion, there will always be a variety of problems, at this time, the leader can not ask "why not", but must constantly throw the question to themselves, that is "how to do". At the same time, leaders can not alienate those who will explain the "why not" subordinates, if no one in the company to answer this question, the company will be in the "disease" of the State development, resulting in the problem rolling more and more.