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What does entrepreneurship really need? What is his key point? From foreign cloud service Dropbox and thinking, talking about Internet entrepreneurship.
"The biggest impetus for China's economic growth is that 1.3 billion of Chinese people are desperate to change the status quo and desperately desire success, which is a huge driver of China's economic growth." Entrepreneurship, competition, million bonuses, the wind invested millions of dollars in investment, these keywords are eager to succeed in the 80 grass-roots generation dream often haunted the mind of things.
80 grassroots entrepreneurial dream concentrated in China's universities, especially the help will be out of the ivory tower of the graduates, graduation is a kind of pain, leaving more than 10 years of campus pain, leaving the classmate teacher's pain, is also likely to be unemployed pain! In particular, this graduation is the pain of unemployment, in China has been infinitely magnified!
According to the latest statistics from the Ministry of Insurance, 2010, the National college graduates were 6.3 million, more than 6.11 million 190,000 people in 2009. Entrepreneurship is like an apple in the Garden of Eden for college students, and it's wonderful and dangerous.
Every year, so many college students choose to start a business, choose to be the boss, but often success is only a very small part of those who lose the miserable entrepreneurial losers have just graduated from debt, some of the family, some have to sell their own, these experiences, let some people feel "cherish life, away from the entrepreneurial"!
So what is the point of entrepreneurship?
At the 99% conference in San Francisco last month, Victor's developer and co-founder Jack Dorsey introduced his entrepreneurial success experience. He mentioned three points of experience: 1. Write down your thoughts; 2. Grasp luck and timing; 3. Continuous improvement. He said in detail that the focus of entrepreneurship is the idea of luck, he said not to rely on good luck, but to find "good luck." The focus is on the product.
Also at the end of last month, a speech in San Francisco, the United States, "Startup lessons learned", many startups come together to share lessons, there are Dropbox. It's a cloud storage company that's been very popular lately and you can use it to share files between friends and computers. Drew Houston, the CEO of the company, made a keynote speech at the meeting, and he talked about their entrepreneurial experience and said, "Keep the main thing the main thing!", I understand, focusing on the focus, core amplification core, You have to understand that the focus of entrepreneurship is always the focus.
Drew Houston focus on the product, not to consider the traditional workflow, management, advertising, marketing and so on. He said in the experimental lesson: "Affiliate Program, display ads, etc sucked too", "Economics totally broken", distribution and advertising are very rubbish, the effect is very bad, economics is unreliable. He said, "Product-market fit cures many sins of management", good products can make up for the lack of management.
He said in the PPT that he hardly hired a non engineer. In fact, reducing this kind of unskilled employment is a good way, because for non-technical things, you will not be too familiar with, if you avoid it? Then you can design a good product. I often hear a complaint about our products, the lack of promotion, the lack of packaging. Product promotion, packaging, is bottomless, Microsoft's product manager, will also say that our exchange products, lack of promotion, lack of packaging. If you really have the opportunity to give you ammo, you will find that you are fully packaged and promoted, and that income growth and spending are disproportionate.
So what's his grade?
September 2008:100,000 Registered users (September 2008 registered user 100,000)
Whose (MoS later): 4,000,000 (registered user 4 million after 15 months)
Sustained 15-20%+ Month-over-month substituting since launch (registered user growth rates remain in 15%-20%)
Drew Houston's entrepreneurial experience can give us a very great revelation, that is keep the main thing the main thing!, in Chinese is said to focus, focus on your focus, do not distract your energy, the energy-wasting things to the third party, to the service side.
Starting a business requires a new service. Pioneering service ushered in the third party "Butler" service era.
"Entrepreneurs are vulnerable to growth bottlenecks, leaving business problems, actually rooted in the management process." "May 13, in the" innovative China demo Xian Station "Entrepreneurial Project Show competition activities, a large number of small attendance at the meeting to talk about this speech. As a representative of the speech from a website providing business management services, the company is called the Friends of the network belong to Kingdee, mainly for small business owners to provide comprehensive management services.
Innovation China Demo by the pioneering State magazine sponsored by the largest domestic scale entrepreneurial project show competition, a number of well-known investment platforms have been outbound, and local excellent entrepreneurial projects face-to-face exchanges. The competition originated in the United States, the American descent demo through its trusted team of experts to select a strong development power of HIGH-TECH projects recommended to venture capitalists, international media and industry executives of large companies to pave the way for innovative enterprises. Well-known TiVo, Palm Pilot, Java, Collection based search, Skype and other technologies are all born on this platform.
This year, the Innovation of China's demo activity is a major feature, the introduction of the network of Friends, Qihoo 360, such as Third-party service agencies.
China's entrepreneurial environment is improving, government policy has gradually loosened the "individual entrepreneurship", and the investment industry has ignited the enthusiasm of many entrepreneurs. Under this fiery situation, how to minimize the venture risk and maximize the venture income is becoming a focus of this kind of venture-capital project show.
Like a friend net, 360 such as such a little service can share the trivia of the entrepreneur, let the entrepreneur keep the main thing the main thing!, focus and product. It is also a low-cost operation to minimize entrepreneurial risk.
Take the friend business net to say his SaaS online mode can give the start-up company in similar finance, account, invoicing and so on link saves the start-up cost, at the same time he can integrate the Commerce trade electronic information informatization. Information security services like 360 can reduce the risk that startups receive in data flow. The future of cloud services, like SaaS if it's good to ensure information security, will be a big startup exciting point. At the same time, this piece for other startups can put the focus of business to a similar network of friends, 360 of such entrepreneurs to do.
Keep The main thing the main thing! focus on what you focus on, don't distract yourself, and hand over the energy-wasting stuff to a third party and give it to the service provider. Starting a business requires a new service.