The top ten pitfalls of online education: Controlling the proportion of equity can chew

Online education is now booming. Perhaps the next market value of hundreds of millions of, billions of of the big shot in the middle of the industry was born; Of course, who also said no good, perhaps many players next month will be Tencent, Ali, Baidu received under the under, or become online education martyrs, became dead on the beach of the heroes. Among them, K12 and online language field is the hottest, the potential risk is greatest. But whether you have a little or a break, the pitfalls of online education are well worth the vigilance of practitioners or those who want to join the group. To this end, Tencent Science and technology to visit the new Oriental, learning, Hu Network, ape questions Bank, Smart Guest network, and many other online education executives, about online education on the road of those traps and experience, in order to let later people go more smoothly ... Trap 1: The view is too narrow, only stare at the school, many students online education entrepreneurs did not see clearly, was attracted by the dazzling market, by the "education" two words confused. When it comes to ' education ', it immediately comes to the K12 (basic education Stage), the university, the kindergarten, the concept is too narrow, and excessive pursuit of the concept. Education is a bigger market, it is a big concept, can not keep a close eye on the school, students this market. Of course, like all Internet industries, online education is the first to be the product of the entrepreneur, to hit the user pain point. This is the cornerstone of everything. As Hongcheng education Chairman Yellow said, the current online education is not lack of demand, the lack of good products and services. Trap 2: Institutional and technological constraints have not found a good technology to really rush into online education. Product model is only the current school teaching mode of simple technology imitation upgrade, learning boring, passive, students do not pay. China's education sector is relatively conservative, closed, the outside world is difficult to enter, MOOC (for the school's online education) one into the schools, immediately by the policy, the principal, was the teacher, the students play out, only in the edge of the place, such as English training corner areas toss. Trap 3: Quick success, can chew, money to use the blade of a typical case: Shanhaiyan ladder nets and the good network both collapse, because China, the front pull too long. Online education is not urgent, it takes a long time to accumulate the operation and user accumulation. Shanhaiyan want to profit in a year or two, too difficult, its two years for three business models, can not afford to spend, without the next drop of wind injection, and finally finished. If the enterprise melts money hopeless, only through the emergency scale layoffs, contraction front to greatly reduce costs, the result may be difficult to survive, but under the attack of various forces, will fall out of the first camp. Trap 4: Equity structure: Invisible fatal hidden danger typical cases: bubble noodles in the treatment of the company's control of serious misconduct, the final valuation of nearly billion enterprise overnight separation, towards decline. In addition, entrepreneurs in the acquisition of financing, the need to control the proportion, or easy to lose the right to speak, or investors out of the door. In general, the initial investment of 15% to 25% shares between the most appropriate. There are some online education enterprises, alongside the Giants, in the heart of certainty. But the challenge for the company is whether the founders are "assimilated", "elevated" or even finished by the Giants.All "Digest". If the low price sold to large companies, the founder fled the abyss of misery, the result may be the enterprise in the process of integration by large companies, people think move, lose the momentum of advance. such as the network is Baidu Incorporated. Trap 5: Ambitious, just look at the big platform. Vertical Subdivision New Oriental online deputy Panchin believes that many online education startups will be a big platform, this is a trap, may end up with insufficient resources and funds to hang up, and for more vertical subdivision of the project more opportunities for success, At this stage of vocational education and English more suitable for online education, K12 may be on the mobile side and the TV end can be a breakthrough. After all, there is a bright future in the education market for the family through television. Because of the large platform, it looks tall, but not grounded. There is a basic Law on the Internet: a must be to do the platform of the dead, the need to find a single point of breakthrough, the force out of a hole, the first to do fine, and so on after the gradual expansion of the gains.