The value of a startup salon needs to be better utilized

Unlike other cities, entrepreneurs in the north and Guangzhou-Shenzhen area enjoy the same opportunities of exchange and study at the same time as high prices and high prices of PM2.5 pork soup. Whether it's roadshow or lecture, for the sake of convenience, let's call these salon-related products, technologies, trends exchange and display activities around the theme for the moment.

For the salon, different division of labor will have different expectations, the proper way is "geeks yannong for practical results, product manager love lively, with research design stickers, start-up team too little money."

How much do participants earn in a bustling hubbub? Is it right to put into a seminar saloon the good old days that could have been an idea or a half-baked job?

To be honest, the value of access to information in the field has been further weakened by various types of technology blogs and the proliferation of media. However, there are often some unexpected gains in mastering the know-how.

This article collects the experiences and experiences that the friends in and out of the circle made and the author himself participated in the activity, and taught you how to squeeze the residual value of the entrepreneurial salon to the maximum extent.

Experience one: the activities missed are precisely the most valuable

Murphy's law is so magical. It is often afterwards heard from friends that during the weekends, some industry veteran at the small exchange meeting helped to point out two product issues or introduce a skilled technician in all aspects. Want to not miss? The best way is to occupy the commanding heights, take the initiative to understand, take the initiative to screen.

Experience shows that small exchanges are more effective than large lectures and that there are more trade-related activities than enterprise-type dry goods. The intensity of publicity is just the opposite, small-scale industry exchange energies are not willing to do publicity, acquaintances know a few acquaintances pull friends together.

How to get information? In order to facilitate their own activities with friends, I consciously collected the relevant release channels.

First, microblogging. To avoid overwhelming information, a separate group is opened to accommodate accounts that may post event information. Venture capital funds to find investment, investors, Angels; technology and design plus technology alliances, design associations; products plus science and technology blog, venture coffee.

Second, QQ group. Although the original old soil, but the effect is not bad. For example, search for a group of product managers to join the Pearl River Delta, first look at business cards, are generally companies plus personal names, if you happen to be interested or know peers, you can consider leaving. Usually shield information, open check on Friday, the basic can not be missed.

Third, the event release platform. Even if the watercress, technology activities rarely go up. If there is a special activity area for science and technology media websites, we can pay close attention to it. Sina's micro activity is very subtle, but many organizers send information based on the functional applications such as Weibo registration and live broadcast.

Fourth, activities to collect tools. There are also national and local, in addition to the traditional form of the site, there are other ways to experience better: one is e-mail subscription, for example, Lao Yang lazy Internet old man, reminded by mail push . The other is the WeChat public account. For example, in Shenzhen, there is a "Shenzhen Entrepreneurship Program", which will push information on the activities of the two places in Guangzhou and Shenzhen because it is convenient and convenient to use.

Five people. Meet some friends who are focused on different topics and have activities called together. The greatest benefit, your friend is likely to be the speaker or organizer, or at least a familiar face. Then you are not just to listen to lectures or exchanges, a large number of "gold" waiting for you to develop.

Experience two: Ask questions or not as good as technology, business card change business as introduced

Entrepreneurship salon activities, especially non-technical activities, the most effective link is asking questions and changing business cards. Let me start with the question. Few people actually ask the question with the attitude of getting the answer, otherwise the problem will not be so grand and forward-looking. Do not expect to establish deep exchanges with the speaker through questions, even if there is insight, unless it is to let the public know, or private communication to better effect. Really want to come up with a discussion, please go it alone, thanked the guests thanked the organizers for more than 10 seconds listeners began to collective distraction. The only time I stole the question was the effective content of the topic was broad and broad. Product managers and founders do not be embarrassed, sincerely cut into the subject, ask questions related to their products. Sentence pattern can refer to: "Hello, I am the product manager of XX products, just as you just mentioned, we mainly to meet the needs of XX, how do you think ... ... (the subject of the problem)?

Business card change is also a major feature of the event, most of the guests will not be stingy exchange business cards, but most of the business card change behavior is one-way. Once with his friends to participate in exchange activities, as a guest speaker, he received a lot of business cards, most will be in his hand, a small amount will be caught in notepad. Back up and back up is a few notes in the notebook. And these few business card is not a similar seniority counterparts, is the upstream and downstream cooperation unit. I myself realize this deeply. As a newcomer who switches from the traditional industries to the internet, I often face the dilemma of being unfamiliar with life. But sometimes I encounter guests and speakers who urgently need to establish contacts and exchange in-depth exchanges. I also have the skills to reach the encirclement of the "stars and the moon." Almost all the guests have their own products and companies, when you as a teacher, his patient advice is his demeanor, but as a potential client or collaborator, he will have a 12-point enthusiasm with you discuss in depth. I usually very carefully understand guests business direction and needs, and then search for relevant friends and resources in my mind, in general, if you really help the guests he will take the initiative to exchange in-depth exchange of contacts, after all, win-win cooperation is king, This is especially true for industry cross-border entrepreneurs.

Experience three: do not get rich, concerned about the crowd

In different types of exchange activities, there are always "busy people" and "idle people". When the audiences eagerly ask around the guest speakers, the idle people are playing lonely soy sauce. You may not think, for a different occasion, idler is the busy crowd who was surrounded. Technical exchange - Product background may be idle, you can talk to him about the technology in the product application; Design communication - the technical background may be idle, you can talk to him about the design of the technology. An entrepreneurial team of friends retweeting a very interesting thing, he went to participate in a product exchange activities, there are several guests Gangster, he had no choice but to sit in the staff area to drink water, the activities of the host to sit Next to him boring to play the phone. They chatted, and later found that the host is not a staff member, is the host invited guests, has been relatively low profile did not introduce myself. The two talk very Hi, the host introduced other guests to friends.

My own experience is to observe the project roadshow, some very idea of ​​the project because the relatively small size, not many people pay attention. Up and communication can be particularly in-depth talk, the harvest is also a lot.

Experience four: take it for granted, service groups

Although many exchange activities are free now, go to learn to go. But if you can "take" at the same time to do a little more, the harvest will be greater. After listening to a large amount of information, come back to digest, write articles, sent to the media or microblogging @ at the organizers, for their own thinking is summarized, for those who did not go to provide information, for The organizer is supporting the work, for the guests is to help propaganda, peril harmless. For the product display category activities, from the user point of view to write some suggestions for improvement, e-mail to the product team; for technical projects, the actual operation of the problems and solutions to share. Slowly will find that even more powerful people will be willing to return the mail to answer your questions. Specific reference can be made to Chris Brogan and Julien Smith in the book Trusting Agents. How to trust, share influence.

Experience five: Moderate, strength is the right to speak

All of these are based on the premise of participating in the event, in fact, to participate in too many activities might as well not to participate. As mentioned at the beginning of the article, if only from the perspective of information, tech blogs and self-media can completely convey the essence of the activities in an efficient and quick way. From the perspective of gaining connections, strength and professionalism are the basis of communication, and there is no good communication without thinking about the problem or practice. Have the necessary participation in some of the activities, if conditions permit, guests and the main speaker will be more rewarding than the audience.

Lastly, I would like to take this opportunity to thank the predecessors and brothers and sisters who have come across all kinds of entrepreneurship salons for their help and support.