The way to break the O2O: How to create a personal brand

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Guide: How to build a personal brand? The personal brand is the real oneself, constructs own force lattice, forces the personality as the Noumenon, takes the character as the manifestation, takes the taste as the difference.

The author starts from his own entrepreneurial experience and experience, thinking about how the catering O2O entrepreneurs should "speak for themselves", but after reading you will not feel that this applies only to the catering industry.

Wen/Wang Mingwei (Tiger Barbecue founder, micro-signal: 355291578)

The previous two restaurant O2O business myths and entrepreneurial vanity has been a lot of entrepreneurial partners resonate, many of them have failed to do so, and some just started to work has been spent, open the bow did not return arrow, then I can put the crux of the problem to point out that must have found a way to break the bureau, But this is only my personal experience is not necessarily correct, only I opinion, everyone listen and think twice.

Whether it is the establishment of a point meal platform to provide customers with convenient orders and distribution of Third-party platforms, or the self-built brand, produced by the company to return to a fundamental point, is the person, or founder. The founder is the full value of this brand or platform, the future of all industries will be pan-entertainment, the founder will see this trend as a star to build their own personal brand, to your personal brand to give the platform or brand value, this is the mobile internet era of the ultimate play.

We recall the history of the development of Millet, founder of the influence of Lei, Huang Taigi The rise of the founder Hering The front, such examples abound, "Luo thought" based on Lo Zhenyu, hammer phone based on Luo, Zealer based on Wang freely, and even forward Alibaba based on the Zhang , Tencent based on Ma, and so on, and so on, which is a successful corporate brand is not immediately reminiscent of the founder itself? This is the coexistence of personal value and brand value, Enterprise is the founder of the stage of creation, successful enterprises become the founder's best endorsement, The founder of a strong influence will also give him the best endorsement of the brand and enterprise, all this seems to explain a problem, doing business is the founder in search of the real process, escape is the founder of the sharpening process, success or failure is no longer important, because they found themselves through entrepreneurship.

So what do we inspire? The so-called entrepreneurship is to build your own personal brand of the process, your entrepreneurial enterprise is only the product of your stage, different stages of experience you will have different value of the presentation, and spend a lot of money to give the brand to instill soul to find star endorsement, as learning Chen Au, boldly out, shouting out " I speak for myself. " That's the real way to start a business.

Large companies are the case, we grassroots entrepreneurs are not more should be limited resources and energy to create their own charm of the personality of this matter, to create their own unique charm, improve their influence, to create a new brand more difficult than to build a person's visibility, Let the brand sedimentation value of the input energy and cost also need to add time to the continuous fermentation, and people from birth in the experience of all this, then why not change the train of thought, build themselves, and then have their own brand endorsement?

Here are a few typical entrepreneurial models to give my own prescriptions.

The first category: third-party online life information platform.

This kind of platform is usually in a certain life, So-and-so assistant for the name, through the collection and distribution of local living consumption resources for small businesses to do information and advertising, is a purely online information to profit information platform, the form of a Web site or micro-trust public platform, is generally a personal or small team responsible for operations, Last year's micro-credit growth dividend was also able to make money through advertising, but now as the number of subscriptions has dropped, advertising is getting worse, eager to find a way to achieve profitability.

My advice for such a pure information platform is:

First: To promote yourself out, by showing your own various preferences and advantages, to form their own charm personality, and gradually accumulate their own fans.

Second: Try to organize a fan community, through the organization of beer and Skittles online gathering activities, and constantly organize activities, improve the combination and leadership, to become the circle of opinion leaders,

Third: With fans to make princes, you have the user has the ability to organize activities, businesses will automatically find you cooperation, all kinds of activities need you to organize the personal field, cooperation opportunities more and more, the profit model of natural appearance.

Four: Has the benefit everybody to share, takes out own benefit part feedback to the user, continues to grow your community, becomes each kind of information node, becomes the local know-it-all, forms own influence and individual brand appeal, the personal value is far above the platform value.

This type of pure life information platform to the landing of the road only in this way, to form a sustained growth.

The second category: Campus or community O2O platform

This type is based on geographical area division, the formation of the regional market, customer service for the user area, the form or the campus point meal platform, or fruit sales, or vegetables distribution, through the website or the public number under a single delivery of goods door-to-door service platform or business.

First: Let the platform become the next single tool, and let oneself become the final node of information, whether it is micro-signal or website is just to make users convenient tools, and you this talent is the most valuable platform.

Second: To become the most talented in related fields, for example, you are to do fast food take-away, you are the people who eat, what delicious, how to eat beautiful health you have to have the relevant knowledge reserves, such as fruit should know the nutritional value of fruit, origin characteristics and other related knowledge to be trustworthy.

Third: Pro-Pro to establish a direct connection with the user, such as their own guest to answer customer questions, their distribution to customer service, cherish every time such a point to the point of opportunity to make friends of the mentality to win users.

Four: Any product such as fast food or fruit is only you open the key to the regional market, may not make money in the early days but in the spirit of establishing more connections to serve more people, this time better business opportunities will appear, integration of resources, seize the opportunity to turn around in time to upgrade, gorgeous big change.

The third category: self-built brand of the Open shop model

This kind of thing is similar to the West Master meat clip steamed bun, New Dong rice noodles the same through a product category to establish a brand, occupy the market, at first are small shops, but the development of a huge space later, this kind of successful cases, the natural death is the most.

First: I speak for myself, the founder through the display of their entrepreneurial experience and entrepreneurial story and the formation of emotional resonance with the user, to product as the media, the formation of emotional connection, all their values into the brand, forming a resonance with the user, the accumulation of fans.

Second: To create a variety of event marketing publicity highlights, such as full of identity drops of the doctor selling rice noodles, the beauty of the woman's wife opened a big rush to send pancakes, gradually formed words to spread out, talk about your people at the same time your brand influence natural appreciation.

Third: Has the topic and the user Emotion resonance also must form the distinctive individuality label, let Love You More love you, let the people who hate you continue to hate you, a person can do a lot of the cause is to bear much talk, improve their ability to bear the heart, exudes their unique charm, Supporting your users naturally moves you closer to forming a community effect.

Four: And most importantly, Brand light has a personality is not enough, the product must be reached hand, at least not below the market average level, but also learn to improve in accordance with user feedback in a timely manner, to sell the participation of users to participate in brand building and dissemination, this is the product is perfect, can not forcible, the foundation is unstable

The third category is not just for creating a catering brand, in fact, any project entrepreneurship can be applied, any enterprise's success cannot be separated from a soul figure, the founder itself is the soul of the brand, you choose the entrepreneurial can not escape, no one else than you can promote the brand building, after all, the brand is the founder's son, Your relationship with it can not be avoided, you are the brand, this brand is you, so as to make a contribution to gain.

The mobile internet era will be a fine division of the people back to the original tribal community to be a complete person, this is not backwards this is the progress of reincarnation, the era into this historical process, the founder itself is the best brand value transfer and display. These two years quickly out of sight of the brand which is not a vivid founder of the shadow, which is not the founder of the idea and value of the derivative, rather than a cold pile out a brand to do your own alive.

I think you should know what to do. "How to build personal brand" personal brand is true to do their own, to build their own force lattice, forced to personality as the body, to the character for the show, to taste for the difference.