These 4 small startups are the way to find their own turning point

This is a true story: at a retail trade show, Scott Rousseau spent 700 of dollars to sell his delicious sea salt, but there are few people to patronize it. As a small company, this is a frustrating day on the road to entrepreneurship. Rousseau said: "Three days in a row, nine every day is like this, which makes me very hurt." After that, Rousseau a lot of experience with an exhibitor who opened the jewellery business. One months later, the Exhibitor made a suggestion: take part in the New England wholesale trade show, even if the exhibition fee is expensive. So Rousseau spent 2000 of dollars renting a booth at the 2012 fair. Rousseau's adventure was a great success: he had a deal with 15 stores and two distributors at the close, and one of the distributors had its own fairs, which in turn brought in 10 customers. The participants in the company's growth history is a breakthrough event, directly determines its future development direction: Focus on retail or do wholesale. Well, this is not a rare story, and most of the founders of small companies are going to be miserable when they sell their products. When starting a business, entrepreneurs are mostly self-sufficient and self oriented. But if no one else is helping, it is impossible to start a business successfully. Small startups, needing help, need a chance to find a turning point in their business. Especially in the early days of entrepreneurship, entrepreneurs are like a person in action, everywhere contact customers, distributors and investors, like a humble supplicant. Entrepreneurs are performing personal shows? On the contrary, a lot of people and things have given us other viable directions for entrepreneurship. Learning how to get these help can help a start-up develop like a rocket, which is very important to any entrepreneur. There are many kinds of catalysts, which may be driven by investors, manufacturers or customers, and may be luck or accidental factors. But most of it comes from changes in the mindset of entrepreneurs and personal hard choices. Here are the stories of 4 small companies, who rely on themselves and their products to find their careers from a low to high way. Ask a question: You don't lose a piece of meat, chances are there's no pie in the sky. When interacting with others, ideas, passions, or opportunities resonate, making you change yourself. In this process, the most important is frankness, so as to maintain the balance between credibility and excessive demand. As an entrepreneur, don't be shy when you're with someone else, because you can't be shy and make a reasonable request. "New York mypod Studio founder Jay Miletsky said. Miletsky has not invested in his recent relationship, such as getting his first 400,000 dollar investment from his girlfriend's boss. In 2010, he launched his own web site, a platform for users who did not visit YouTube regularly to share video. But the site's profit cycle is too long, heThe initial investor made him report on the progress of the project in a few days. After three months of initial grief, he began to turn to people who were farther apart, such as his mother's friend's daughter's husband. Their two-person relationship is not particularly friendly, but it's more harmonious. I know he's doing the same business, "Miletsky recalls," and I asked him, ' Can we grab a chat at lunchtime? ' I told him, ' I know you know this industry well and I'd like you to make some comments '. Everyone wants to get useful advice. "That person has a lot of resources, such as: idle money, including new online advertising, mypod needs of suppliers, advertising video sites, and other small incubator." Without him, "Miletsky said," We may not be able to withstand the pressure of change. " Find a big buyer for a consumer product, finding an influential big buyer will definitely mean long-term success. The purchase of a large company will affect the sales of related products. Baking organic, gluten-free, gluten-free biscuits is key to Ginny Simon, a former Miami nutritionist, who is now creating ginnybakes, to impress a fresh shopper manager Eddie. Eddie tasted these products, like its taste, and decided to send the cookies to the company's headquarters, the company's distribution system more than 120 stores for distribution, the results have been unanimously praised. If it weren't for Eddie, I don't think there would be a ginnybakes brand, "Simon said." He brought a huge breakthrough to my product. Shortly after receiving her product in the fresh market, she pushed her product into the southeast food market and eventually expanded to 70 big supermarkets. Next year, Ginnybakes's sales are expected to reach $3 million trillion to $5 million trillion. All the local food markets and supermarket buyers believe in me and my products, and the local community wants my products, "Simon said." We have the right product at the right time. "The right mentor is very important. Simon's turning point came very fast, but for the sundial (which produces natural skincare) Richelieu Dennis of Amityville, which was created in New York, they spent 20 years and a lot of expert guidance to achieve this effect. During the 1980 's to the 90 's, Dennis and childhood friends sold his grandmother's elaborate soaps on the streets. They linger in flea markets, festivals and fairs. We have a lot of difficulties in selling products when we encounter so many man-made obstacles, "Dennis said," We want to break through ourselves and sell our products to a bigger market. " The buyer of the store thinks his product should be sold cheaply. But Dennis thinks Sundial is a very attractive high-end brand for skincare products. For 20 years, company sales have been erratic until they meet buyers Debbie Murtha. This, their products can be sold at a fair price. She gave them a pricing based on the price of the brand, which brought them a big order for the 2008-year Macy department store. The right mentor correctly distinguishes the brands of different sundial skincare products, and she gives us the opportunity to get a high level retailer and succeed. Seriously, it's been such an unbelievable thing for so many years. "Dennis said. The fame of Macy department store has brought more sales to Dennis. So they launched their own brand in 2010. Before getting the right guidance, the company had only 20 employees, and then 100 employees. Take a fresh look outside your company. The most experienced entrepreneurs are not able to answer all the questions, so an objective suggestion from outside may lead to a clearer understanding. Redbubble, a website for independent artists selling wall paintings, T-shirts and other commodities, has always been a problem. The board members initially identified it as a market for high-end art, but after an external survey of 150,000 dollars from companies in Melbourne, Australia, they found that consumers were more likely to buy unique items that did not exceed 60 dollars. Co-founder Martin Hosking said: "We have to stop walking the path that we don't know exists." "The company changed its name after the survey and achieved a doubling of annual sales over the next four years." Now Redbubble's annual sales reach 25 million dollars. The new view also helped Adam Miller,cornerstone's CEO. This enterprise is a cloud based talent management and human resources software company. He founded Cornerstone in his New York apartment in 1999, and his sales team did not seem to know how to sell it and could not effectively make an analysis of previous customer cases. In addition, the company's name, Cyberu, let consumers feel less reliable. His goal is to go public, but cornerstone is not on track to become a public company. Miller decided to fire himself, leave for a while and then come back with a new idea. You can see exactly what you're doing, "he said," and I found that everything I've done was wrong. "After attending a sales seminar run by a business consultant and writer Steve Martin, Martin asked Miller to take the company for a one-year lifespan, in other words, Rethink everything. Miller quickly changed the company's name, repositioning and reshaping the sales system. After the transformation, cornerstone ushered in its first round of venture investment, and successfully listed in 2011. Its products are now used in more than 190 countries. Only genius can have opportunity? Luck is part of it, but luck always favors those who are prepared. Miller points out。 (Compile: Via:entrepreneur)