"They" Phase III: Global IELTS founder Zhang Yongji two startups

BEIJING, August 5, outgoing president of Global world, to join children's science education, Zhang Yongji took an important step. It takes courage and determination to start a business twice. What is the charm of quality education so that Zhang Yongji is willing to try? Two business leaders, how to achieve the role of transformation, quickly build a strong team? Global IELTS founder, Wisdom World Chairman Zhang Yongji in Education Professional media Network special activities "they", brought the answer. Choosing quality education This broader market China only has 400,000 students each year to take the IELTS test, but there are hundreds of IELTS training institutions. As early as the global IELTS set up, the new Oriental has been a huge educational institution, operating a variety of test items and categories. The global IELTS has chosen this niche, competitive field from the very beginning, and has been up to now. The rise of the internet has a great impact on exam-oriented education and quality education, completely changing the education industry does not need and the concept of Internet contact, the form of business education is no longer unchanged. There are opportunities for change, Zhang Yongji optimistic about the broader market quality education. He said: "I believe that quality education or ability education will bring great impact on the future education market, the choice of quality education will certainly be able to exchange more promising, more free development." "In the education industry as a fan of the economy of Chinese traditional education, often criticized to cater to the needs of parents, students learning process is boring, boring." In fact, education can also be combined with things that are of interest to children, such as games and social circles. Among them, the use of social media to form a social circle, through the intersection of each other to produce a group impact effect and stickiness, enhance brand awareness, will also be the education brand a good way to develop. Zhang Yongji said: "This social circle can be widely understood as a culture." Do not know whether there is such a concept, before the education product has been a competition-oriented or test-oriented, but today, regardless of the product or education content, selling points are more character, story. "Consumers generally like human things, especially children. Stories and plots can be more interesting, and then children become obsessed with a brand or image, becoming a fan of the brand or image. Zhang Yongji the phenomenon as a "character product," he says: "In the future, education and culture will be closely related." "At present, Shark Park has begun to try this kind of fan economy. Animation cartoon image-Shark Park in the number of different characters of sharks, virtual scenes and the story in these scenes to affect children, do the education industry fans of the economy. If the fan economy is formed, a brand can have a number of fans, it can be around the fans to make some extension products and services. "The film industry may have been 10 billion or less than our education industry for about three years, but today the film industry and the education industry are completely out of scale," Zhang Yongji, citing another industry-mature film. First, its attention is higher, second, it has a lot of movie screen to promote their new products,The perfect industrial chain allows a molded film product to sell at least a billion of. "Two entrepreneurial team building: low posture, homeopathy and to choose a completely different areas of entrepreneurship, inevitable encounter a problem: the past veteran can not be competent, need to rebuild the team." Therefore, the question of "people" has become the problem that Zhang Yongji has been thinking for two times. In the process of running with the new team, Zhang Yongji encountered the problem is also very obvious, he said: "First, I think the new team is very immature, sometimes I will be more worried, resulting in" such a team with my former team can not compare the idea. On the other hand, the growth of new team members will be affected by my personal aura. "With the aura of entrepreneurship, it is easy to be tired of Halo." Only to put down the aura of the past, put low posture, can go faster. Zhang Yongji a metaphor: "It's hard to take off the aura you already have and return to the original position." Like a float in the sea, strong to the end, and then come up again. But that's what a lot of us can do. If I am willing to work hard, I will sink down and rise up. "In the internet age, more and more people join the education industry, the education industry has become more and more rich elements." Changes in external conditions, as well as demands for educational institutions, require its leaders and teams to adapt constantly to new changes. Zhang Yongji said: "First of all, to grasp the internet era of great impact on us, on the other hand, you build the team must be your core competencies, at different stages, with different teams, is what we as education leaders really should do." ”