Thinking and skills of using SEO to start a business

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Have a never met but is an old friend of Seo peers, recently resigned, want to start their own business, try to do an SEO service company. He did not casually ask, but deliberately in detail to write an e-mail to solicit my views, I feel and the honor and pressure, so I attach great importance to take the time to think carefully and give my suggestions. I hope this content can also give a lot of preparation for their own entrepreneurial seoer friends some help.

The following section is the original reference to the mail question

At present, a variety of SEO services companies, most of the SEO service companies did not and customers to form a benign development.

The reasons are as follows:

One, a lot of SEO companies used some improper means, resulting in the SEO effect can not continue to develop, the customer site was down right, by K.

Second, a lot of SEO companies do not stand in the customer's perspective to help customers get orders, only consider their own company charges as much as possible, keyword optimization difficulty as simple as possible, resulting in the ranking of customers did not get the real benefits.

The above two points lead to many customers believe that SEO is deceptive, reducing the company's SEO services to the trust degree.

Question one:

SEO companies and customers should establish how a cooperative relationship is conducive to long-term cooperation and development, outsourcing or advisory forms? Consultant form exists in the enterprise's website do not invite consultants, and the project to promote difficulties. I prefer to outsource services.

Question two:

What is the cost of Kpi,seo services as a way to make SEO companies and customers win?

At present most companies to ranking or traffic for the KPI, but the customer actually most want is the order. If the order is not guaranteed, customer confidence will be greatly compromised. Many customer departments are willing to pay for basic service costs before they can be estimated. 0 basic service fee, will make the SEO company collection cycle long, and there are greater risks. However, if the order as a KPI, on the one hand, the number of orders to determine the factor is too much, not only accurate flow. Brand, price, customer service, after-sale ... These factors are likely to have an impact on the order volume. And, as SEO companies are also difficult to monitor sales data. What kind of fee payment method can guarantee the benefit of SEO and solve the problem of enterprise trust?

The following are some of the suggested elements of Mr Hu

Question One suggestion:

1. SEO Company and customer how the cooperative relationship can long-term cooperation and development? Not to conceal that many companies in the search for SEO services when the heart is the idea of XIEMOSHALV. A large number of people consider the lack of early experience, since the construction of the team cost is high, and mistakenly think that the previous optimization ranking the most difficult, once the ranking, you can easily maintain, in the entire optimization process can also steal to learn, cultivate their own personnel. Therefore, whether there are two core issues to consider in the long run, one is the intention and attitude of each other's cooperation, and the other is the principle of choosing your own clients. Any marketer knows that "not everyone is your client". If you want to survive, you can accept some poor quality customers, but if such customers are the company's core source of profit, it is very dangerous, it is very much like Taobao on behalf of the operation of the company, more is to give others to do wedding clothes. Some people say that the early start, there is always better than no, in the early days of entrepreneurship This is understandable, but anyway, you have to work hard to find the first core customers. The so-called core, is not a service fee, but the other party's character and the stability of the company, the cooperation cycle should be 3-5 years. If you encounter some good argument, petty small companies, I advise you to put the time and energy used to do a case, and then to strive for high-quality customers it. Cooperation model to be deep enough, rather than low-level outsourcing, if the outsourcing is only some of the outgoing chain and page-level optimization, this is called Coolie outsourcing, not only the other party's respect, there will be no satisfactory and stable income. can be in accordance with the flow value or revenue amount of the mode of cooperation, which is the most ideal, only this way can be more stable.

2. Outsourcing or consultant issues, one is your carte blanche, one is to advise, these two essential differences. I do not recommend outsourcing, nor do I agree with consultants. As for why not recommend outsourcing, above I said my worries. Do not agree with the consultant's side is the implementation and coordination, consultants have a number of ways to cooperate, some are responsible for a specific project guidance, the end of the project end cooperation, there are some time to become the role of the teacher, there is no fixed items, ask what answers, there are similar to the online part-time managers At the same time the consultant's approach is relatively low cost, suitable for individuals, not suitable for the team. Encountered some friends before the case, put forward a set of good optimization program, finally the other company's technical staff can not achieve the process, resulting in cooperation was forced to end, this kind of thing is not uncommon.

Said a circle, summed up the first question, the choice of a sincere and willing to long-term cooperation of the customer is very important, do not biting, demanding fine. For yourself, the level of service provided also determines the nature of the partnership. If only some keywords ranking, so that cooperation will not be long, if it is aimed at increasing traffic there is always a bottleneck, your service content and mode is the most core competitiveness.

Question two suggests:

1. What to do KPI. When every company is looking for you, have their own needs, you can't pick, but you can decide what to do and what not to do, or the sentence "Not everyone is your customer", find out 1-3 of your most competitive service content, only to accept this as the goal of the cooperative business. When you want to do anything, you can do nothing wrong.

2. Seo Fee method. Most people prefer to pay according to the effect, such as the completion of 50% payment, completion 70% and how much to pay, 100% complete and then pay the remaining full. Do SEO sometimes like renting a house, you one-time rent to the landlord, when you think the house is poor to move ahead of time, the rest of the money can not be returned, in addition to your short-term economic pressure. So the other company does not see the rabbit Eagle is normal, this time you can according to their own survival pressure and the minimum security to flexibly set the charging method. If you now have a few stable customers, there is no pressure to survive, then you can ask for a lower down payment, and then look at the effect of pay, so that the other side more secure, the chances of a deal will be greater. If you're worried about next month's payroll, I suggest you calculate how much money you need at least to get through the crisis, and then set up the upfront payment in that amount. SEO service is a time cycle of the industry, not paste replication, so, when you plan to achieve a certain target 4 months to obtain service fees, you have to consider, in all the circumstances, the 4 months of rent and staff wages how to issue. You are even more at risk if your partner is stalling for 4 months, because when you are in debt, you should first consider cutting costs and increasing upfront payments, rather than taking risky bets. It involves a lot of corporate finance, if you need to know more, I can only have the opportunity to explain in detail, because more content, please forgive me: in general, in accordance with your business situation at any time to change the so-called "fee standards", and not too greedy, to the safety of the bottom line, as far as possible with sincerity.

3. About using orders as KPIs. In fact, the order as a KPI is more reasonable, but the statistics are very troublesome. You mentioned many factors that have an impact on the order, yes, I say a few key questions for you to think about.

3.1 Set "starting point", here to statistical site history, the past turnover and development trends. If the other person's website last 6 months, the average monthly turnover is 5 million, then you can use 5 million as a benchmark turnover index. Then look at the growth trend, if each month to 10% of the rate of steady rise, then your SEO services, should be based on 5 million *1.1 as the benchmark, because the other side will not be the natural trend of the rise in the performance count as your head. In other words, after your optimization began, the month's sales reached 25% growth, then 25%-10%=15%, this part of the unplanned turnover should be divided into you. Similarly, if you optimize, the end of the month or 10% growth, indicating that your efforts did not make sales higher, that is, there is no partition. Here Mr Hu conveys a thought that does not tangle with concrete figures.

3.2 Set up "Old customer list", before you begin to optimize, should have a clear customer list, this list is not the customer details, but discriminant method, such as the user's database unique number. The order amount of all the old customers will not be counted in your range, only the new customer turnover can be calculated.

3.2 Confirm the settlement cycle, here can be in accordance with the month, quarter or year to unify the settlement, the key here is that no matter how long the settlement cycle, must be a regular liquidation of the cost, and then archived to save, do not try to the end of a large liquidation, the time is not clear the order can not be more, so, Moderate settlement is more normative and reasonable.

To sum up, based on both sides of the integrity and sincerity on the basis of jointly set a medium-term goal KPI, and then spend more time on the SEO service fee calculation method to do some road and real data Environment test, determine the details to avoid disputes. Don't start in a hurry.

Finally, you have to consider the purpose of your business, is to do an excellent SEO service brand, or just to make a little money. This will greatly affect your future decisions and results. Must be established in the service of others in principle entrepreneurship, not what to do to make money, it is not long, any industry in the constant maturity, the internal competition is growing, those who hesitate, greedy too heavy people will be eliminated.

Vegetarian old Hu Huxingyu above content, dedicated to "SEO migrant workers" with the vast number of seoer entrepreneurial dream. If you have different opinions, please communicate. Welcome to reprint, please retain the original author and source, thanks.

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