Three questions that entrepreneurs must ask themselves

Entrepreneurship needs to be prepared, more decisive action, of course, there is a goal of action, the entrepreneur to do a shot like a predator, but not to become a headless fly-flying everywhere. The most difficult job for a startup is to convince yourself that if you can't convince yourself, consider the following questions.

Why do you want to start a business?

Everyone has a different entrepreneurial drive. That is the driving force of entrepreneurship, but also the face of the difficulties of the engine.

1, make money?—— although mercenary is particularly need to abandon, but entrepreneurship is a way of survival, can earn to spend, in the individual, in the organization, in the family is so.

If you are not in order to make money, so safe to be a professional manager or technical workers, how comfortable ah! But if you are in order to make money, how can you choose from those profiteers? It seems that only the latter is in line with the principle of return after the first investment, more investment and more return. So admitting yourself to making money (making a lot of money) and starting a business is a rare courage that will make you more realistic in your future decisions.

2, Freedom?—— You can say that you are in order to assume greater responsibility, to be free from human control.

But ask yourself: Are you free when you are developing a product, building a platform, and bringing your own products to the market to gain a meager profit? If you need to update the equipment every day, rent water and electricity, financial tax and other "mother-in-law" need to manage, employee's salary, insurance, welfare and other labor security needs you to pay, Should you be free to submit financial reports to investors, tax authorities, and even family and loved ones each month?

Entrepreneurship is definitely not the wings to fly, but to rock solid, not to see how free and easy, but gradually achieve "the green Mountains do not relax" the realm, in the will, in the positioning, in the phased goal of the realization of the point of view.

3, Dream?—— dream is often entrepreneurial impulse, but the dream is not enough to support entrepreneurship, and even bring negative effects.

Everyone has a dream, but the realization of the dream is the need to invest in real money, those who have real money and silver, the need is not your dream, but you realize the dream of the process to bring him income. How can you ensure the interests of others while you are still in the cold and cold, and not taking the next meal and anticipates?

A successful business is not to realize the dream of the founder. But the dream of others with their own docking and transformation, once you make a business decision, you need to put their dreams to give way to other people's dreams, pay attention to everyone's dream to set up a dream team, the investor's Dream on the heart, will be favored by investors; The psychological moment thinks the market demand, only then gradually approaches to excavate own value, helps the channel and the upstream manufacturer realizes their dream, only then can let you integrate to the industry chain more resources. So the more insignificant your own dreams are, the more likely you are to be close to success.

4, the realization of social value?—— what kind of social value do you want to achieve?

Social value and social benefit naturally have the state and the government to do, you do, not only is Ishing, also thankless, because that investment scale and level originally is not the private organizations can withstand, not to say is weak, since Gu even anybody entrepreneurial enterprise! Your whole investment is not even a splash, Not to mention the rolling of the waves. And even if you're really lucky enough to make some noise, aren't you worried that someone is saying you're plotting against the government?

What is called "the weapon of the state", whether it is the salt iron of the imperial times or the financial and securities capital of the modern society, is not what private or civil organizations want to do.

Who wants you to start a business?

Entrepreneurship is often a disturbing part of the heart, everyone's heart has a restless impulse, that impulse is passion, but also the flame, as Ma said "short passion is worthless, long-term passion is money", to keep the passion, so that the fire continued to burn down, You need to find and make the right use of the power that you want to start your business, based on who you want to start.

1. Family?—— from the perspective of uphold and Sheng, the history of the name, as an entrepreneurial hero will naturally make the closest people feel proud, but this is often misunderstood. Before you succeed, when you don't know where "tomorrow's Breakfast is", when you've wasted all the money you can borrow, and then reach out to them, will they continue to be generous and continue to wait patiently for the rewards of your devotion?

The more close people, the more they want to worry about the people peace rather than the ups and downs of the people, such as parents almost all want their children to be able to live comfortably, not very much hope that their children will be able to prosper, and ultimately a disaster imminent.

2. School?—— The alma mater of successful people such as jobs and Bilgetz is proud, but entrepreneurs are often not school-trained, and the only people or dispensers that come out of school are the professional managers at all levels, not the successful entrepreneurs-especially the entrepreneurs.

None of the schools like jobs, Bill Gates and other students who started out on their own after graduating from school, and any school was designed to develop students ' professionalism and become professionals rather than people who gave orders in the team. The needs of enterprises are more market-talented people, are good at teasing others, rather than obsessed to do experimental technical staff. Even if it really becomes Bill Gates, it is also an alternative model for students, not the right path.

3, now the boss?—— although the gang of Iron, the man, but the resignation of the man, the shopkeeper is also generally not to block, after all, The Apprentice can be too many people, has always been to strive to do a steady stream of men, and also can not delay others to make a fortune. Going to a new firm can also make a big deal for both. This is the value of the flow of people.

The boss is most worried about the instability of his employees. In particular, the unstable personnel are likely to let the enterprise morale, and directly lead to the demise of the enterprise, more importantly, those who are alienation with the enterprise, whether it is a spy or in the corner of the digging enterprise, are the hidden dangers of enterprise survival. A little bit of trouble will bring a fatal blow to the enterprise.

4. Colleagues?—— any colleague will want to see you on your own, at least in his career, can not pose a threat to him, or after he lost his existing job, can be a more posterior; Even if you really want to make some extra money by helping you out of your current job.

But it turns out that the cheap, even if you can count on it, is less than good; after all, whether it's themselves or yourself, you don't want your former employer to know that he's working for you secretly. But once the situation, will always let you and the former club "knot Liangzi" more and more difficult to forgive.

5. Neighborhood?—— That's even more insignificant. What does it matter if you start a business? They are concerned about your business, in addition to a few more gossip about the talk, fear is that when they encounter a capital bottleneck and difficult to break through, you can borrow more than one object, or in the education of their children, one more positive or negative typical.

Therefore, the support of entrepreneurial passion often comes from misunderstanding, you once thought that will support you to start a business around everyone, ultimately can not expect them to help you, then who is most likely to want you to start a business and achieve success? This is another big question you have to consider. Even if found, also need to follow the previous article said-weakening their dreams, your business is to realize the dream of others. Whether it's your venture partner, the market, the industry chain, or the investors.

What are the requirements for entrepreneurship?

In the following conditions do not have or do not know from where to find before, do not move the idea of entrepreneurship, even if already have, but also to put their own short board, to the formation of the excellent conditions to develop into an advantage, or even a hit must win.

1, the project?—— Mature project is the necessary core conditions for entrepreneurship, because you need to give yourself a clear positioning, you need to make your efforts to be recognized, you need to find a clear target customers, and let others have a need for you, or even rely on. That might be an enhancement to a particular feature of the current product, or to make a feature cheaper and more effective. On this basis, you need to say to others clearly and simply: what do you do, what kind of value do you have for others, and what gaps do you fill? This is the true meaning of communication!

2. Team?—— If you are fighting alone, you need to be like the one in the circus with 10 plates and keep them spinning down, high standards, strict demands on yourself, and don't let any plate fall apart while performing. You need to be vigilant and distribute your energy evenly, so you can't go any further. And, after you get applause and cheers, you want to end up as soon as the high/tide passes, it's a show, not a startup.

Entrepreneurship needs to enjoy the process, is to choose a way of life. Rather than under the halo, each pore and imperfection is magnified to the extent of the mosaic.

3, channel?—— Construction channel is a long-term process.

If you are not the way you are, then you need to find a channel. If you are a point, then you need to find a platform; If that platform is not your own, you need to build your own platform yourself. So almost every shop has to start their own shop, and from the show to E-commerce, from inventory management to customer management, and then to the database management. You need to make a clear management process, from information flow, cash flow to logistics, from fuzzy customers, prospective customers to become customers, from the application to the user, from being promoted to actively promote friends around to become new customers. From the trial purchase to the frequency of purchase gradually increased, from the amount of each purchase to become a gold-high VIP customers, you need to discriminate, and focus on the treatment. From a year of courtesy greetings to the gift and other ways to maintain the emotional ties with him, from the greetings of the time node to the scene selection, these are needed to think.

The research of all these needs and the improvement of the resources are the inevitable accumulation that you grow up gradually.

4, Product?—— product is very interesting.

You get the raw material, you need to process the raw material into a one-time purchase, or as a consumable to continue to buy things, that is only processing, on the basis of processing, you also need to be packaged, such as what kind of containers, with what shape of the packaging? What is the unique design on the bag? Is it simple or beautifully packaged? On the basis of packaging, how to improve their own value? That is the question of appeal, give yourself a unique positioning, targeting the core audience, and the core audience for the psychological needs of the needs and resources of the docking must be more easily accepted. Can be compared with competitors and replaceable products (services). Are you simply a promotional gift, a test item, or a stately commodity? or can you add emotional factors as a gift? Or as a prize to mention a relatively high starting point and cost-effective? And then become a certain kind of person's symbolic disposition? Are you a single product or a serialized product that can be combined? If your product is a bond between you and your customer, what kind of effort will be needed to continue that customer relationship after the product sales move is complete? Is it to increase the viscosity of the product or to accelerate the replacement? Is it to increase the functional viscosity or increase the emotional viscosity? Or is it a cultural makeup that will be outdated when used in a sustainable manner?

What are the conditions you can control? What do you need others to offer? What is the cost of introducing others? Can you afford it?

5, Money?——

Money is often the core of the problem, is the basic problem, but also to make their own tight bottlenecks.

Entrepreneurship is down to the sea, you have to carry enough supplies, and the core of the provision is money.

You will find that the supplies you carry are always difficult to break through compared to the dreams you want to achieve.

How far can you swim when you are in someone else's supplies? Where's your supply station? Is it at sea or on the other shore? Who will provide you with supplies? How do you know he's going to give you supplies? What if he doesn't give you supplies in the end? What if you hang up before his supplies are in place?

The top three questions may be the basic questions that entrepreneurs need to ask themselves, and around these three issues, there are still a lot of branches that need to be worked out by entrepreneurs, but the cleanup will become very simple when the entrepreneur's main direction is determined.

Source: http://forum.jobbole.com