Tick-tock Venture ice-breaking journey: Pry the hardest stone ever been chased by Chengguan

A start-up company in just 1.5, how to use the mobile internet to pry a closed conservative industry? What can an entrepreneur learn from the entrepreneurial experience of ticking a taxi? 1, the evaluation of entrepreneurial projects only twenty or thirty of the feasibility, feel is the opportunity to do it hurriedly, entrepreneurial not afraid to make mistakes. If it is absolutely feasible, you have no chance. 2, rather slowly, set up a reliable team to do, workers. 3. The accumulated experience of the past is not the most important, and may even hinder the discovery of new opportunities. And an entrepreneur most need to have the quality is: fast learning ability. 4, if you just passively accept outside information, make product decision-making is not reliable, must take the initiative to investigate, find and solve problems. The following is the text: Cheng Wei in tick-tock September 9, 2012 before the line, the product to the United States Network founder and CEO Wang see. March 1, 2014, Wang told me: Cheng Wei very hard, I did not think he can do so big. "At present, more than 70,000 of Beijing's 100,000 taxi drivers have installed tick-tock software, and nearly 50,000 of the 67,000 taxis have installed tick-tock software," he said. Tick-tock taxi in the country opened nearly hundreds of cities, installed 480,000 drivers, tens of millions of passenger side. Cheng Wei, founder and CEO, said: "The speed of mobile internet in minutes, in seconds, can not slack off, the battle one after another." "Born in 1983, Cheng Wei, entrepreneurship 1.5. He founded the tick-tock taxi, a mobile internet technology based on the taxi software, users can book taxis through the software. Before starting a business, Cheng Wei is Alibaba's employees, first in Alibaba business six years, after the Alipay work for two years, to achieve the level of deputy general manager of the Division. He saw the entrepreneur grappling with the itch. For 9 months he was thinking about what he wanted to do. First, he thought, was big enough to carry his dream of the world, and secondly, to conform to the trend of mobile internet. He was thinking about the second half of 2011, at that time, the boom has not been the past, the first consideration is to do home electric business, the entrepreneurial project is too heavy, the chain is too long, but also looking for a good designer, and looking for a good generation of factories; and consider doing enterprise management training, Alibaba has a set of management experience, But quality lecturers are hard to copy, and the local life service reviews websites, helping people find good barbers and so on. Cheng Wei has vetoed 6 ideas, think of the basic necessities, the Internet can change the way of travel? He saw in the media about foreign car rental software coverage, but did not search the domestic taxi software. Cheng Wei asked a lot of people, 10 10 said, how can this be done? The main reason is that drivers do not lack orders, why Rob your life? The road is alive. The second objection is that the drivers are all uncles, suburban farmers, who use smartphones? Cheng Wei himself a taxi, asked five or six consecutive drivers, no one has a smartphone, very hit. Others think that under this kind of credit system, call the car service is not reliable. These listenListen to all the truth, but I think the trend is always forward, smart phones will be more and more cheap, who will use, the taxi industry, will certainly be infiltrated by the Internet. A roadside taxi this inefficient approach will be replaced by a more efficient way. "Cheng Wei said. At that time, the judgment of this matter only twenty or thirty points of maturity, feeling that this is an opportunity, if there is software to help you call a taxi, many people will use, is feasible. If it is clear, there may be no chance. In June 2012, Cheng Wei and Wu Rui, Lee rang a pioneering business. Beep of the United founder Lee Remember, in Alibaba, when Cheng Wei with him to open up the Beijing market, the country has 9,000 sales, hundreds of sales team, Cheng Wei their sales team of only more than 10 people spent a year to achieve the third country. A lot of sales team, sales champion performance can account for more than 50%, our team does not particularly outstanding, ability average. Li Xiang said, we are new, from scratch, Cheng Wei self-study a lot of team management knowledge. Cheng Wei A slogan called Mobile internet to make travel better. Some people say that a gang of Ali sales of the product, can be good where to go? Technology is indeed the Achilles heel of this team. June 2012 Business, July signed a number of taxi companies, but the software has not reached the standard on the line, from July to August, from the beginning of August postponed to the end of August. Cheng Wei really unbearable, to the technical department under the death Order, September 9 anyway must be online. The product was originally for outsourcing software companies. Cheng Wei feel two months to do the product, now recruit team is too late. He found the company asking for 150,000 yuan, he cut to 90,000 yuan. The other side assured him that the function must be realized. Cheng Wei left simpleton, first payment 30%, do half of the time payment 50%, finish acceptance and pay 20%. As a result, the 20% was never paid. Later, Cheng Wei learned that the company in Shandong has cooperative schools, tick-tock Taxi The initial product is a secondary school teacher with a few students to get out. Get the software, he to the Committee demo Beep Tick Taxi, call 10 times car, can ring 6, 7 times. When not ringing, everyone stared at the phone that sounded, silent for 10 seconds. Cheng Wei the subject with embarrassment. He learned to behave, and the second time to give a demonstration of the time, take two mobile phones, which ring to take which part out. At the same time as software outsourcing, he also recruited engineers. The engineer looked at the code, said that this level is too bad, basically can not use. He found several large companies out of the engineers, all rejected him, the start-up company uncertainty is too big, many people think that taxi software may not be reliable. Until later he met the original Baidu research and development manager Zhang. The loophole was so much like a sieve-like outsourced product that it wiped out a year's butt by a taxi-ticking tech department. Cheng Wei said: "A penny a penny, our advice to the entrepreneur is, rather slowly, set up a reliable team to do, workers." Li Xiang believes that Cheng Wei learning ability, calm, strong self-control, the team feel most affected byWhen he is depressed, he is the most optimistic, when the team has made great achievements, he will ask why the results, and what problems? The leader is calm, the team will be calm, no one dares to be proud, and no one dares to be discouraged. "November 2012, the company carrying only 10,000 yuan of money, Cheng Wei hit the wall many times, a round of financing finally became-from the Jinsha River venture investment of 3 million dollars." Everyone was so thankful that Cheng Wei called everyone together to a meal in the cafeteria and went back to the office to discuss business issues. Co-founder, vice president of product technology Zhang to Cheng Wei evaluation is a strong sense of purpose, perseverance, can endure hardship. In Shanghai, the competitor's business grew faster, Cheng Wei said he would not come back without winning Shanghai. Several of them arrived in Shanghai, fighting for two consecutive weeks, barely sleeping, discussing the plan at night, implementing the day of the following day, and discussing the effect adjustment program at night to two or three O ' midnight. A week later, the effect came out. Beijing spent 3 months installing 10,000 drivers, while Shanghai spent 40 days. In Cheng Wei, you can see that in the current entrepreneurial wave, the accumulated experience of the past is not the most important, or even hinder the discovery of new opportunities. And a person's most needed quality is: the ability to learn quickly. February 26, 2014, Beijing South railway station west entrance, taxi underground access, the corner of a clearing, seven or eight drivers around 3 young men in a down jacket, next to the wall with red Banner banners: tick-tock saves time and energy more oil. Most of these drivers are tick-tock new users, looking for a taxi to the ground to help install the software, there are drivers in the use of various problems to find solutions. A driver put his glasses on the forehead and looked carefully at the smartphone in hand; the driver repeatedly asked, "Do I need a pen to write it down?" The young push patiently repeatedly assures you that every transaction is recorded in the backend system. A driver said that a 10 Yuan award before the Spring Festival has not yet hit my account. Beep Beijing driver Wang Pingzhe hurriedly forward, leaving his mobile phone number, said: "We will resolve, if not resolved, you call me." "This tick-tock service point, at least five hundred or six hundred drivers a day to solve the installation problem." At present, tick-tock taxi in Beijing has 8 service points, distributed in Beijing West railway station, South railway station, Nanyuan Airport. Beijing South railway station west entrance of the underpass, no heat, cold and cold. Push 7 o'clock in the morning to arrive here to start work, continue until 10 o'clock at night, on average, work 15 hours a day, almost no hand stopped. They need to be familiar with the business as soon as possible, maybe the next day carrying luggage transferred to another city to open Xinjiang. The company developed too quickly, too late to train talent, can only let the push people to work more, rapid growth, "Wang Pingzhe said. There are 189 taxi companies in Beijing, nearly 70,000 taxis and 100,000 drivers. In June 2012, Cheng Wei Their goal was to install 1000 driver terminals within two months. We're just pushing our origins, and we're very confident, how hard can it be to talk to a taxi company? No charge, no charge.Is it hard to talk to you? One months later, they ran more than 100 companies, not knocking on the door of any taxi company. Each company asks a question: Do you have a contract document? If not, why do you dispatch a taxi? This is the management scope of Beijing Dispatch center. I do not cooperate with you, we do not bad you this money, also do not rely on you to make money, you do not have the documents, I am prone to mistakes, there is no reason to cooperate with you AH. Cheng Wei didn't have the relationship, he had to find the Committee to chat, the other party said, we have scheduling platform, you do not go online. Employees can't stand it. Cheng Wei to everyone, and then insist, run 189, no one is willing to cooperate with us, we recognize, give up. Lee rang said: We ups and downs, Cheng Wei can stabilize the overall situation, let everyone feel, followed the boss is absolutely reliable, the problem is short-lived. "The Yinshan Taxi Company, which has only 200 taxis in Beijing's Changping, became the first company to cooperate with tick-tock," he said. The owner of Yinshan allowed Cheng Wei to spend 15 minutes on the driver's regular meeting to introduce the product. At that time 100 drivers were present, and only 20 had smartphones.